Once upon a time, in a world where beauty often came at the expense of health and nature, two friends dared to dream of something better. Armed with passion, determination, and a sprinkle of magic (also known as organic ingredients), they set out on a journey to create a skincare brand that would be as kind to the Earth as it is to your skin. Thus, Beauty by Earth was born—a fairytale come true for anyone who believes in the power of clean, non-toxic beauty.

Spreading the Glow: Our Growing Reach:

From our first product, a 100% organic Argan oil, to a thriving collection of skincare and self tanning essentials, their story has been nothing short of enchanting. With your unwavering support, Beauty by Earth has blossomed into a trusted name in natural skincare, earning certifications, accolades, and the hearts of customers worldwide.

From juggling day jobs and growing families to crafting clean, effective, and affordable beauty products, those early days were fueled by passion and determination. By the end of 2014, over 50,000 units had been sold, and Beauty by Earth had officially outgrown its humble beginnings. The launch of our own website in 2015 marked a big step in bringing natural beauty to even more people.

But this journey has been far from solo. With your support, we’ve achieved so much together:

• 2015: EWG’s top safety ratings affirmed our commitment to non-toxic skincare.

• 2017: We expanded into Canada, launched a wholesale program, and grew our product line to 40 unique creations.

• 2018: Awards like “Best in Show Eye Treatment” from the Indie Beauty Awards rolled in, along with a shiny new HQ in Denton, Texas.

• 2019: Our team grew, our product line expanded to 70, and we ranked among America’s Fastest-Growing Private Companies by Inc. 5000.

• 2022: We became a Certified Plastic Neutral company, taking big strides toward sustainability.

• 2023: A proud moment—featured on ABC’s "The View" during their winter skincare segment.

Today, our products are available across multiple platforms, from our website and app to Amazon, Target.com, and beyond. But none of this would have been possible without you.

To Our Amazing Customers: 

Thank you for trusting us with your skin, your beauty routines, and your time. Whether you’re a loyal fan of our self tanners or exploring our growing skincare line, you are the reason we’re here. Your stories, feedback, and love keep us going—and glowing!

At Beauty by Earth, we believe that what you put on your skin matters. That's why we're proud to hold several certifications that reflect our dedication to quality, safety, and environmental responsibility:

• USDA Certified Organic: Think of this as nature’s stamp of approval! Our products are crafted using ingredients grown and processed without any synthetic fertilizers or pesticides. It’s like taking a walk in a pristine garden—except for your skin.

• Non-GMO Ingredients: No Franken-ingredients here! We keep things pure and simple, steering clear of genetically modified organisms. When we say natural, we mean truly natural.

• Leaping Bunny Certified: Because beauty should never come at the cost of cruelty. Our Leaping Bunny seal is your guarantee that no furry friends were harmed in the making of our products. (Cue the happy bunnies!)

• Certified Plastic Neutral: What’s cooler than great skin? A cleaner planet! Partnering with rePurpose Global, we ensure that for every bit of plastic we produce, we remove the same amount from the environment. Beauty that’s kind to you and the Earth? Yes, please!

These certifications are more than just symbols; they represent our unwavering commitment to providing you with products that are safe, ethical, and environmentally friendly.

The Next Chapter: A Bright Future Ahead:

As we celebrate this milestone, our focus is clear: to become an even better version of ourselves. This means creating innovative, clean products you’ll love, pushing boundaries in sustainability, and staying true to our mission of natural, non-toxic beauty.

With your support, we’ll continue crafting clean, effective products while protecting the beautiful world we all share.

And so, the story continues… With every new product, every new milestone, and every glowing customer review, Beauty by Earth moves closer to its dream of creating a world where natural beauty reigns supreme.

Here’s to another chapter of glowing skin, clean beauty, and happily-ever-after moments—for you and the planet. 💚

With gratitude and love,
The Beauty by Earth Team 🌿✨