Self Tanner Face Serum - Fair to Medium / Single - Beauty by Earth
Self Tanner Face Serum - {{variant_title}} - Beauty by Earth
Self Tanner Face Serum - {{variant_title}} - Beauty by Earth
Self Tanner Face Serum - {{variant_title}} - Beauty by Earth
Self Tanner Face Serum - {{variant_title}} - Beauty by Earth
Self Tanner Face Serum - {{variant_title}} - Beauty by Earth

"You can't beat the beautiful tan it gives!" -Greta L.

THE GOLDEN HOUR GLOW SERUM

Only $29.99
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Self Tanner Face Serum

No more baking your face in the sun. This self tanner face serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follow up with your favorite moisturizer or facial oil, and you're good to GLOW! Get a beautiful, natural-looking tan in just a few hours.

Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar beets, gives your face glowing confidence!

Remember: because this self tanner face serum contains zero dyes, it goes on clear. New to tanning? We'd recommend our face self tanner lotion instead.

Shipping & Returns Info

SHIPPING POLICY

ALL US orders for $60 or more (after discounts and before tax) ship FREE!* We pride ourselves on fast, accurate delivery, and great service.

Need help? Give us a shout!

*Free shipping is restricted to the 48 continental states, excluding Hawaii, Alaska, and Puerto Rico.

RETURNS POLICY
Love it or get your money back!
If you’re not satisfied with your purchase you can return it within 30 days – HASSLE FREE and we will refund the original purchase price of the product. It’s really that simple.

HOW IT WORKS
1. Email 
info@beautybyearth.com your return request with the following information:a. Contact information (name, phone number, email address)b. Place of Purchase (Website, Amazon, etc.)c. Order Numberd. Item Purchasede. Reason for Return

2. Beauty by Earth will email you a shipping label to return the item.

3. Mail your return, using the label provided, back to Beauty by Earth with the following included in the shipment:

a. Original Purchase Receipt

b. A Note Stating Reason for Return

Refunds are processed within 2 to 5 days and will be re-credited to the original method of payment.

Please note the following items are non-refundable:

-Original Shipping Charges and Shipping Protection Charges

-Gift Cards

-Beauty Bloopers

-Gifts, freebies, or samples.

We make it easy

Free Shipping Over $60

Happiness Guarantee: If you're not obsessed, it's on us!

Free & Easy Returns

Perfect For. . .

  • Adding a glow to your skincare routine
  • Hydrating and nourishing your skin.
  • Heavy hitting bronze results with a featherweight formula.
  • That BBE tan you know and love: dye free, synthetic fragrance free, always plant based ingredients.


THE DEETS

  • SKIN TYPE

    Our self tanner serum is great for every babe, we promise.

  • SCENT + TEXTURE

    Our self tanner serum is lightweight, and smells like a tropical vacay. To be a little more specific, sweet orange oil and intoxicating vanilla come together in this gem to leave you smelling amazing.

  • AMOUNT

    Use enough self tanner to cover your entire body thoroughly. (Remember to go easy on all joints, hands, and feet.)

  • FREQUENCY

    Use our self tanner serum whenever you’re feeling like you need some glow in your life! Self tanner on the face typically lasts 2-3 days depending how often you cleanse, so using this baby a few times a week as you see fit is what we recommend.

  • TIME TO RESULTS

    You’ll see results from our self-tanner within 4-8 hours.

  • REPLENISHMENT RATE

    Depending on how much you love to get your tan on, every 2-3 months is the usual replenishment cycle most glowing goddesses prefer.

What's Inside

Select an ingredient to see where it’s from, why we picked it, and other products with similar ingredients.

DHA (Dihydroxyacetone (Derived from Sugar Beets))

Located:
France
Benefits:
Our DHA is derived by non-gmo sugar beets to provide you with that flawless glow. How does DHA work? Good question, DHA reacts by temporarily darkening your dead skin cells on the surface. Similar to a browning apple laid out once you've cut into it, you will start to notice the color change as time goes by.
Also in:

Self Tanner Mousse - Light to Medium

Self Tanner Mousse - Medium to Dark

Self Tanner Face Mist

Self Tanner Body Lotion

Self Tanner Body Spray

Self Tanner Face Lotion

Self Tanner Serum


Witch Hazel (Hamamelis Virginiana)

Located:
North America
Benefits:
Relieves Inflammation and skin irritation, fights acne, wards off infections and protects against skin damage.
Also in:

Facial Toner with Rose Water

Hyaluronic Acid Toner 4.5oz

HyperActive Vitamin C Toner - 4oz

Makeup Remover - 4oz

Self Tanner Body Lotion 

Self Tanner Mousse 

Self Tanner Serum 

YouthRestoration Bakuchiol Face Toner - 4.5oz

Anti Aging Hydration Cream

Hyaluronic Acid ()

Located:
USA
Benefits:
the ingredient you’ll want more of in all of your skincare products. To get a little technical on you, hyaluronic acid is actually a sugar molecule that occurs naturally in your skin already. However, applying it regularly to your face has some serious benefits, especially as our skin ages and tends to produce less of it. It promotes healthier and more supple skin, all while keeping you *way* hydrated. Additionally, this ingredient has been shown to help with inflammation, and keep skin plump due to its ability to help retain moisture.
Also in:

YouthRestoration Bakuchiol Face Cream

YouthRestoration Bakuchiol Face Serum

YouthRestoration Bakuchiol Face Toner

Hyaluronic Acid Eye Gel

Hyaluronic Acid Cream

Hyaluronic Acid Serum

Hyaluronic Acid Toner

Self Tanner Face Mist

Self Tanner Mousse - Light to Medium- 3.3oz

Self Tanner Mousse - Medium to Dark - 3.3oz

Aloe Vera (Aloe Barbadensis)

Located:
North America + Southern Europe
Benefits:
Brimming with antioxidants Vitamins A and C, and enzymes, Aloe Vera fights inflammation and soothes irritated and dry skin skin. Aloe also helps combat acne and eczema.
Also in:

Hydrating Face Mask

Anti Aging Face Cream

Body Wash Lavender Citrus

Green Tea Flower Extract (Camellia Sinesis)

Located:
Japan
Benefits:
Another knockout antioxidant you want in your corner, camellia sinesis a.k.a. green tea flower extract will keep your skin looking youthful, for longer. This extract protects skin against aging, provides hydration, and has anti-inflammatory properties that soothe even the most sensitive of skin types. Not only does this gem intensely nourish your skin, but it also fights acne and blemishes like a pro.
Also in:

Hyaluronic Acid Serum - 1oz

Hyaluronic Acid Toner 4.5oz

HyperActive Vitamin C Cream

HyperActive Vitamin C Toner

Self Tanner Body Spray

Self Tanner Face Mist

Self Tanner Serum

Self Tanner Face Serum Ingredients: 

*Aloe Barbadensis (Aloe Vera) Leaf Juice, Hyaluronic Acid, Dihydroxyacetone, *Glycerin, *Chamomilla Recutita (Matricaria) Flower Extract, *Calendula Officinalis (Marigold)  Flower Extract, *Hamamelis Virginiana (Witch Hazel) Extract, *Zingiber Officinale (Ginger) Root Extract, *Camellia Sinesis (Green Tea) Flower Extract, *Punica Granatum (Pomegranate), Extract Leuconostoc/Radish Root, Ferment Filtrate, Xanthan Gum, Citrus Grandis (Grapefruit) Peel Oil, *Citrus Sinensis (Sweet Orange), Oil Vanilla Tahitensis (Vanilla) Fruit Extract 

Glowy, even-skintone just a few pumps away!

How to use

  • Step 1:

     This is a major key to getting an even, natural looking glow. Which is why you’ll want to use your favorite BBE cleanser and/or exfoliator to get rid of any dry skin, and to ensure you’ll get the smoothest application of self tanner.

  • Step 2:

    Although this nourishing self tanner body mist absorbs into the skin easily, we want you to be streak free, always babe. Once you’re done spritzing, gently rub the product into your skin as you typically would any other self tanner. If you’re not using a mitt, rinse off your palms as soon as you’re done!

  • Step 3:

    Letting our self tanner face serum develop will never feel like torture, we promise. Forget sitting around with the funky smell of regular self tanner. Our self tanner face serum goes on just like any other facial serum but, and will have you glowing up a storm, real quick. After you’ve waited 4-6 hours, feel free to wash your face as usual!

See it In the Wild

Our Self Tanner Serum is Different!

Our self tanner has no dyes, artificial fragrances, and WON'T stain clothing or sheets. Unlike other self tanners, you don’t have to worry about overwhelming synthetic scents, unnecessary dyes, and other potential irritants

  • Finally a self tanner that will keep your cute face glowing, while hydrating and nourishing it all at the same time!
  • You can forget about applying sticky, messy self tanning formulas to your face, babe. This serum feels amazing on the skin, and is the perfect compliment to your fave moisturizer!
  • Fast, plant-based serum that leaves you with gorgeous results! 

What Customers Are Saying

Frequently Asked Questions

Never, babe. Our plant-based products are great for sensitive skin, and this self tanner face serum is no exception.


Babe, of course. We created this serum with you in mind, too! If you’re fair skinned, applying a few drops of our self tanning serum to your regular moisturizer is the best way to ensure you’re getting natural looking results. 

No chance. This self tanner serum is *way* easy to apply, blends seamlessly into the skin, and will never leave streaky or blotchy results behind. We always recommend cleansing and exfoliating your face before application to ensure the best results possible.

Nope. Our lightweight self tanner serum will sink into your skin and dry quickly, so you don’t have to worry about ruining your pillowcase! 

Our self tanner serum smells like sweet orange oil with hints of luscious vanilla. The smell won’t linger for long after you’ve applied it to your face, and have let it dry.

For sure. If you choose to use our self tanner serum multiple times a week, you’ll notice that you get a deeper, lusher tan. What’s more, applying our self tanner serum to your face every 2 days is a sure way to maintain the best results.

Nope. We don’t mess with those.

Yes, yes, yes. This self tanner serum is nourishing for your skin, and won’t take forever to absorb. Meaning, you can move on to other steps in your skincare or makeup routine after you’ve applied it!


We sure do! Find out more on our wholesale info page or drop us a line at wholesale@beautybyearth.com and we’ll get you taken care of.

Great question! The Fair to Medium self tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist. 

The Medium to Dark Self Tanners are perfect for those with neutral, olive, or warm undertones or people looking for a deeper tan. If you tan really easily or if your viens are greenish or invisbible when you look at the underside of your wrist, this is likely the formula for you. As always our dye free self tanners can be used by any skin tone, you’ll just need to pick your level of tan and which version works best with your gorgeous undertones to create your ideal tan!

What's NOT inside

We'll never put these bad dudes in any of our products.

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The Most Beautiful Thing You Can Wear is Confidence

GET YOUR GLOW ON, WITH A SERUM LIKE NO OTHER: If you feel like you’re breaking out already at the thought of applying thick creams or lotions to your face, our self tanner serum is everything you’ve been waiting for! Forget clogging your pores or trying to endlessly blend in your self tanner. Instead, reach for our self tanner serum that will easily compliment your favorite moisturizer or that can be used all on its own. And with an ingredient list that boasts green tea extract, grapeseed oil, witch hazel and more – don’t be surprised if you feel like you can ditch an extra moisturizer altogether!

NEVER ORANGE, AND NEVER BLOTCHY – JUST GORGEOUS, GLOWING RESULTS: Looking for natural yet luxurious self tan results? This self tanner serum will give you just that. We created this easy to use product that could be added to your go-to moisturizer or used on its own, so you can pick just how dark you want your tan to look. The results look natural, are long lasting, and you can totally layer up if you want to!

DO MORE THAN SELF TAN, NOURISH YOUR SKIN TOO: Why apply a product that only self tans your skin when you can use one that does so much more. Our self tanner serum contains nourishing, natural ingredients like aloe vera, grapeseed oil, pomegranate extract, and witch hazel to keep your pores tight, smooth, and free of any irritation. What’s more, we’ve formulated this baby with organic gems like green tea extract that contain acne fighting, anti-aging, and antibacterial properties. What more can you ask for?

ENJOY A REFRESHING, SOOTHING SCENT WITH YOUR NATURAL TAN: Most self tanners out there leave a pretty questionable scent behind when you’re done using them. Our self tanner serum, though? Not a chance. We included natural oils in this product that not only do wonders for healthy skin, but that smell ah-mazing. Soothing aloe vera, luscious vanilla, and sweet orange oil produce a natural yet refreshing fragrance that you’ll look forward to each time you apply our self tanner serum.

LOVE IT OR WE'LL REFUND IT: We know you’re going to love what our self tanner serum can do. We’re so confident that we’ll even guarantee it. Every product we sell comes with a 30-day, 100% Customer Satisfaction Guarantee. If at any point over the next month you don’t love your self tanner body spray, we’ll give you a full refund. No questions, judgment, or tricky acrobatics required.

Which Formula is Right For YOU: Fair to Medium or Medium to Dark?

Fair to Medium: For Fair Skintones (Cool Undertones)

The Fair to Medium self tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist. 

Medium to Dark: For Medium to Dark Skintones (Olive or Warm Undertones)

The Medium to Dark Self Tanners are perfect for those with neutral, olive, or warm undertones or people looking for a deeper tan. If you tan really easily or if your veins are greenish or invisible when you look at the underside of your wrist, this is likely the formula for you. As always our dye-free self tanners can be used by any skin tone, you’ll just need to pick your level of tan and which version works best with your gorgeous undertones to create your ideal tan!

(Note: For reference, if you’re an avid Beauty By Earth fan, our original self tanner lotion is considered Medium to Dark. So if this tanner worked great for you, so will our other medium-dark varieties!)

How to use your Self Tanner Face Serum

Prep your skin by cleansing and exfoliating. This is a major key to getting an even, natural looking glow. Which is why you’ll want to first use your favorite BBE cleanser and exfoliator to get rid of any dry skin. This is the trick to ensuring you’ll get the smoothest application of self tanner.

Apply a few drops of your self tanner serum to your face. You can easily mix in our self tanner serum with your favorite moisturizer for a more natural, muted effect. Or, you can apply it directly to your face for more golden results. The level of bronze you want is totally up to you, gorgeous! 

Wash your hands when you’re done and voilà! That’s all there is to it babe! That golden glow you live for will develop within 4-8 hours, and you’ll feel like you just stepped off a beach in Tahiti.