GET YOUR GLOW ON, WITH A SERUM LIKE NO OTHER: If you feel like you’re breaking out already at the thought of applying thick creams or lotions to your face, our self tanner serum is everything you’ve been waiting for! Forget clogging your pores or trying to endlessly blend in your self tanner. Instead, reach for our self tanner serum that will easily compliment your favorite moisturizer or that can be used all on its own. And with an ingredient list that boasts green tea extract, grapeseed oil, witch hazel and more – don’t be surprised if you feel like you can ditch an extra moisturizer altogether!
NEVER ORANGE, AND NEVER BLOTCHY – JUST GORGEOUS, GLOWING RESULTS: Looking for natural yet luxurious self tan results? This self tanner serum will give you just that. We created this easy to use product that could be added to your go-to moisturizer or used on its own, so you can pick just how dark you want your tan to look. The results look natural, are long lasting, and you can totally layer up if you want to!
DO MORE THAN SELF TAN, NOURISH YOUR SKIN TOO: Why apply a product that only self tans your skin when you can use one that does so much more. Our self tanner serum contains nourishing, natural ingredients like aloe vera, grapeseed oil, pomegranate extract, and witch hazel to keep your pores tight, smooth, and free of any irritation. What’s more, we’ve formulated this baby with organic gems like green tea extract that contain acne fighting, anti-aging, and antibacterial properties. What more can you ask for?
ENJOY A REFRESHING, SOOTHING SCENT WITH YOUR NATURAL TAN: Most self tanners out there leave a pretty questionable scent behind when you’re done using them. Our self tanner serum, though? Not a chance. We included natural oils in this product that not only do wonders for healthy skin, but that smell ah-mazing. Soothing aloe vera, luscious vanilla, and sweet orange oil produce a natural yet refreshing fragrance that you’ll look forward to each time you apply our self tanner serum.
LOVE IT OR WE'LL REFUND IT: We know you’re going to love what our self tanner serum can do. We’re so confident that we’ll even guarantee it. Every product we sell comes with a 30-day, 100% Customer Satisfaction Guarantee. If at any point over the next month you don’t love your self tanner body spray, we’ll give you a full refund. No questions, judgment, or tricky acrobatics required.
Which Formula is Right For YOU: Fair to Medium or Medium to Dark?

Fair to Medium: For Fair Skintones (Cool Undertones)
The Fair to Medium self tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist.
Medium to Dark: For Medium to Dark Skintones (Olive or Warm Undertones)
The Medium to Dark Self Tanners are perfect for those with neutral, olive, or warm undertones or people looking for a deeper tan. If you tan really easily or if your veins are greenish or invisible when you look at the underside of your wrist, this is likely the formula for you. As always our dye-free self tanners can be used by any skin tone, you’ll just need to pick your level of tan and which version works best with your gorgeous undertones to create your ideal tan!
(Note: For reference, if you’re an avid Beauty By Earth fan, our original self tanner lotion is considered Medium to Dark. So if this tanner worked great for you, so will our other medium-dark varieties!)
How to use your Self Tanner Face Serum
Prep your skin by cleansing and exfoliating. This is a major key to getting an even, natural looking glow. Which is why you’ll want to first use your favorite BBE cleanser and exfoliator to get rid of any dry skin. This is the trick to ensuring you’ll get the smoothest application of self tanner.
Apply a few drops of your self tanner serum to your face. You can easily mix in our self tanner serum with your favorite moisturizer for a more natural, muted effect. Or, you can apply it directly to your face for more golden results. The level of bronze you want is totally up to you, gorgeous!
Wash your hands when you’re done and voilà! That’s all there is to it babe! That golden glow you live for will develop within 4-8 hours, and you’ll feel like you just stepped off a beach in Tahiti.