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Self Tanner Kabuki Brush Set
Barrier Protection Mineral Sunscreen Duo (SPF 50)
60-DAY Money back guarantee
Beachy glow, no sun needed—build your perfect bronze....
Shade: Medium
No more baking your face in the sun. The Beauty by Earth Self Tanner Face Serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follow up with your favorite moisturizer or facial oil, and you're good to GLOW! Get a beautiful, natural-looking tan in just a few hours.
Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar cane, gives your face glowing confidence!
Remember: because this self tanner face serum contains zero dyes, it goes on clear. New to tanning? We'd recommend our face self tanner lotion instead.
DHA (sugar cane-derived) Dihydroxyacetone (DHA, sugar cane-derived) Vegan
Native To: France
Benefits: Plant-derived DHA that develops a natural bronze tone. Our sugar cane-derived DHA is ECOCERT certified and non-GMO. DHA reacts by temporarily darkening dead skin cells on the surface — similar to how a cut apple browns over time — for a true golden-bronze glow without UV exposure.
Also Found in:
Witch Hazel (Hamamelis Virginiana) Vegan
Native To: North America
Benefits: From relieving skin irritations to tightening your pores, witch hazel is one ingredient you can always count on for good skin health. Witch hazel does an incredible job of clearing the skin of excess oil, and therefore acts as a serious acne fighter. This ingredient reduces inflammation, wards off infections, and protects your skin against damage because it is highly rich in tannins (a.k.a. powerful antioxidants that will always have your skin’s back).
Also Found in:
Hyaluronic Acid Vegan
Native To: USA
Benefits: the ingredient you’ll want more of in all of your skincare products. To get a little technical on you, hyaluronic acid is actually a sugar molecule that occurs naturally in your skin already. However, applying it regularly to your face has some serious benefits, especially as our skin ages and tends to produce less of it. It promotes healthier and more supple skin, all while keeping you *way* hydrated. Additionally, this ingredient has been shown to help with inflammation, and keep skin plump due to its ability to help retain moisture.
Aloe Vera (Aloe Barbadensis) Vegan
Native To: North America + Southern Europe
Benefits: Brimming with antioxidants Vitamin A, Vitamin C, and enzyme. Aloe Vera fights inflammation and soothes irritated and dry skin. Aloe also helps combat acne and eczema. Help nourish and soothe sunburns and small cuts. It has anti-inflammatory effects so it works great for inflammatory forms of acne, eczema, and psoriasis flare-ups.
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Green Tea Flower Extract (Camellia Sinesis) Vegan
Native To: Japan
Benefits: Another knockout antioxidant you want in your corner, camellia sinesis a.k.a. green tea flower extract will keep your skin looking youthful, for longer. This extract protects skin against aging, provides hydration, and has anti-inflammatory properties that soothe even the most sensitive of skin types. Not only does this gem intensely nourish your skin, but it also fights acne and blemishes like a pro.
Also Found in:
Never, babe. Our plant-based products are great for sensitive skin, and this self tanner face serum is no exception.
Babe, of course. We created this serum with you in mind, too! If you’re fair skinned, applying a few drops of our self tanning serum to your regular moisturizer is the best way to ensure you’re getting natural looking results.
No chance. This self tanner serum is *way* easy to apply, blends seamlessly into the skin, and will never leave streaky or blotchy results behind. We always recommend cleansing and exfoliating your face before application to ensure the best results possible.
Nope. Our lightweight self tanner serum will sink into your skin and dry quickly, so you don’t have to worry about ruining your pillowcase!
Our self tanner serum smells like sweet orange oil with hints of luscious vanilla. The smell won’t linger for long after you’ve applied it to your face, and have let it dry.
For sure. If you choose to use our self tanner serum multiple times a week, you’ll notice that you get a deeper, lusher tan. What’s more, applying our self tanner serum to your face every 2 days is a sure way to maintain the best results.
Nope. We don’t mess with those.
Yes, yes, yes. This self tanner serum is nourishing for your skin, and won’t take forever to absorb. Meaning, you can move on to other steps in your skincare or makeup routine after you’ve applied it!
We sure do! Find out more on our wholesale info page or drop us a line at [email protected] and we’ll get you taken care of.
Great question! The Fair to Medium self tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist.
The Medium to Dark Self Tanners are perfect for those with neutral, olive, or warm undertones or people looking for a deeper tan. If you tan really easily or if your viens are greenish or invisbible when you look at the underside of your wrist, this is likely the formula for you. As always our dye free self tanners can be used by any skin tone, you’ll just need to pick your level of tan and which version works best with your gorgeous undertones to create your ideal tan!
*of those surveyed
Flawless Glow
Potent Botanicals
Lasts for Days
Happiness Guarantee
Made in Small Batches in the USA
Glow On. Zero Orange.
No streaks. No orange. Just your best skin, bronzed and beautiful. And best of all, no one will believe it's fake.
Potent Botanicals
Better-for-you ingredients with the best results. Every application is infused with nature's most powerful botanicals — the kind that hydrate, soften, and care for your skin while they build your color. Clean enough to feel good about, effective enough that you'll never look back.
Made in Small Batches in the USA
Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.
60-Day Happiness Guarantee
We're so sure you'll love our self tanners, we give you 60-days to try it for a full money-back guarantee.
Better for you. Better for the planet.
Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.
Thousands of Glowing Reviews
Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.
Customers praised this facial self-tanner for its natural-looking glow and clean ingredients. Many said "doesn't make me orange" and appreciated the lightweight formula. However, some reported no visible results, occasional breakouts, and issues with color inconsistency or dark spot enhancement. The scent was generally well-received, though a few found it strong.
Im so in love with the results. My skin looks amazing and with a perfect glow ✨✨✨✨
Thank you so much for sharing your positive experience with our Self Tanner Face Serum. We're thrilled to hear that you're loving the results and have a gorgeous glow. Your satisfaction is our top priority and we truly appreciate your support. Keep shining ✨✨✨✨
Love the color and easy application!!
Love
I really like how I can put this on under my makeup, so my face stays nice and bronzey.
That’s great to hear, it’s exactly what we designed it for 😊
It should layer nicely under makeup and keep a natural-looking glow throughout the day. Thanks for sharing your experience!
Thabk you 🤩
Did absolutely nothing! I have never thrown a full product away but after using it for weeks and seeing no difference i threw this bottle away 😭
Oh no, we're sorry this happened. It seems like you need to shade up and use the medium. Please reach out to our customer service, you could've returned the products and get the exchange or a refund. :D We'd love to help if possible. <3
I'm not sure what the long tube in the bottle was for. There wasn't any way to disperse the product except apply the product with the tube. Was there supposed to be something else to apply the tanner with. I did love the color, except it was splotchy because of the way I applied it.
Awesome product
Thank you so much, we really appreciate your review <3
I was so pleased to have a self tanned that didn’t make me orange. This product is awesome
This smells nice, but it unfortunately gives my face a bit of an orange yellowish tone to it. It also made the few dark spots I have, much darker and more noticeable.
Hi there! We're so sorry you were not satisfied with our product. We'd be happy to send you a return label for an exchange or refund. Please reach out to info@ so we can get you taken care of! Thanks!
This is my second bottle. I love this stuff it’s amazing. I love that its clean and comes in a glass bottle and I use it on my whole body!
Hearing that this is your favorite so far truly means a lot to us 💖
Love this product. Feels great on the skin, looks natural and smells great.
Thank you for taking the time to leave a comment! We’re glad to hear that you’re satisfied. 😊
Really love this product! Gives a great natural glowing tan.
Love it
So happy to hear this!! Thank you for sharing!
This is a great product if you’re looking for a subtle change, but doesn’t match super well when paired with the body tanner. I also experienced minor acne breakouts after applying, so I recommend applying generous amounts of moisturizer prior to applying the tanner. Overall a good product!
Hi there!! Thank you for sharing this feedback! If you have acne prone skin, you might like out Face Lotion better as it is non-comedogenic. Hope this helps!
Great color but also a huge transfer onto clothing after hours of wear.
Hi there! So glad you are loving the color!! It takes about 6-8 hours for full development. - You would not want to sweat, shower or go swimming during the development timeframe. We dont use dyes so there is nothing that would transfer as far as the product goes. If the skin isn't exfoliated prior to application then there could be dead skin cells rubbing off. Hope this helps!
Cant wait to try it
Yeeaa!! We're excited for you to try it! Cant wait to hear feedback!
Love all Beauty By Earth products. Great customer service too.
The BEST feedback we can receive! Thank you so much for the kind words!!
Little to no odor. Nice effect
Thank you so much! <3
Clean and safe products to use on your skin. Gives a nice glow and I really like the serum.
Thank you! <3
So far so good it goes on nice but I’m not seeing a lot of color.
Glad to hear it's going on smoothly so far! Sometimes the color builds more subtly over the first 6–8 hours, especially with the first layer. A second application the next day can really boost the depth. Are you going for a light glow or hoping for something a bit deeper?
Works fantastic will definitely be purchasing more in the future
Thank you so much for your glowing review of our Self Tanner Face Serum. We're thrilled to hear that it worked fantastically for you and that you'll be purchasing more in the future. That's exactly what we want for all of our customers - a great product that they'll continue to love. Thanks again for your support and we look forward to serving you again in the future!
The best face tanner I've found. Keeps you looking natural and you need less makeup while using it.
Thank you so much! <3
This is amazing to use here and there as my face is always a little more pale than my body. Love it!
Thank you for your wonderful review! We're so happy to hear that our Self Tanner Face Serum has been the perfect solution for touch ups and helps your face match your body. We appreciate your support and hope you continue to love our product!
Love the product! Love the natural look and tan without the toxic ingredients! Smell is a little strong at first but I use it at night then shower off in the morning and don’t notice the smell anymore. I’ve used their products before but never the face serum. I have extremely sensitive skin and have had horrific acne for years. After the first use I did get a healthy glow and have not noticed any active breakouts from the serum. I used it at night after normal facial routine. I then washed off in morning with my face cleanser and followed my normal morning skin routine. The only issues I have had with Beauty by Earth was shipping. This was due to UDPS though NOT Beauty by Earth. I contacted them and customer service replied speedily. Unfortunately, USPS had messed up my order and it took much longer to ship than normal. Customer service offered to give me a replacement or money back. Luckily, after I had contacted customer service USPS figured out their mistake and I received my products. I did appreciate that Beauty By Earth still communicating with me and being willing to solve the issue even though it was not their company that caused the shipping delay.
Hi Gigi! Thank you so much for taking the time to leave a review for our Self Tanner Face Serum. We are thrilled to hear that you love the natural look and tan without the harmful ingredients. We understand that the scent may be strong at first, but we are glad to hear that it dissipates after a shower. We are also happy to hear that the serum did not cause any breakouts for your sensitive skin.
Once again, we apologize for any issues you experienced with shipping, but we are glad to hear that everything worked out in the end. Thank you for your support and we hope you continue to enjoy our products. Take care!
The self tanner gives me a natural glow without nasty chemicals! It’s easy to use and covers well! Plus, it smells amazing 😍!!!
Hi there! Thank you so much for taking the time to leave a review. We're thrilled to hear that our self tanner face serum is giving you a natural glow and that you love the scent. We pride ourselves on using safe and effective ingredients, so it's great to know that you appreciate that. Happy winter glow! 😊
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