Self Tanner Face Serum - Fair to Medium / Single - Beauty by Earth
Self Tanner Face Serum - {{variant_title}} - Beauty by Earth
Self Tanner Face Serum - {{variant_title}} - Beauty by Earth
Self Tanner Face Serum - {{variant_title}} - Beauty by Earth
Self Tanner Face Serum - {{variant_title}} - Beauty by Earth
Self Tanner Face Serum - {{variant_title}} - Beauty by Earth

Self Tanner Face Serum

"You can't beat the beautiful tan it gives!" -Greta L.

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Self Tanner Face Serum
Fair to Medium - Single
Delivery Every: Every 30 Days



No more baking your face in the sun. This self tanner face serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follow up with your favorite moisturizer or facial oil, and you're good to GLOW! Get a beautiful, natural-looking tan in just a few hours.

Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar beets, gives your face glowing confidence!

Remember: because this self tanner face serum contains zero dyes, it goes on clear. New to tanning? We'd recommend our face self tanner lotion instead.

  • DHA (Dihydroxyacetone (Derived from Sugar Beets))

    Our DHA is derived by non-gmo sugar beets to provide you with that flawless glow. How does DHA work? Good question, DHA reacts by temporarily darkening your dead skin cells on the surface. Similar to a browning apple laid out once you've cut into it, you will start to notice the color change as time goes by.

  • WITCH HAZEL (Hamamelis Virginiana)

    Relieves Inflammation and skin irritation, fights acne, wards off infections and protects against skin damage.


    the ingredient you’ll want more of in all of your skincare products. To get a little technical on you, hyaluronic acid is actually a sugar molecule that occurs naturally in your skin already. However, applying it regularly to your face has some serious benefits, especially as our skin ages and tends to produce less of it. It promotes healthier and more supple skin, all while keeping you *way* hydrated. Additionally, this ingredient has been shown to help with inflammation, and keep skin plump due to its ability to help retain moisture.

  • ALOE VERA (Aloe Barbadensis)

    Brimming with antioxidants Vitamins A and C, and enzymes, Aloe Vera fights inflammation and soothes irritated and dry skin skin. Aloe also helps combat acne and eczema.

  • GREEN TEA FLOWER EXTRACT (Camellia Sinesis)

    Another knockout antioxidant you want in your corner, camellia sinesis a.k.a. green tea flower extract will keep your skin looking youthful, for longer. This extract protects skin against aging, provides hydration, and has anti-inflammatory properties that soothe even the most sensitive of skin types. Not only does this gem intensely nourish your skin, but it also fights acne and blemishes like a pro.

Self Tanner Face Serum Ingredients: 

*Aloe Barbadensis (Aloe Vera) Leaf Juice, Hyaluronic Acid, Dihydroxyacetone, *Glycerin, *Chamomilla Recutita (Matricaria) Flower Extract, *Calendula Officinalis (Marigold)  Flower Extract, *Hamamelis Virginiana (Witch Hazel) Extract, *Zingiber Officinale (Ginger) Root Extract, *Camellia Sinesis (Green Tea) Flower Extract, *Punica Granatum (Pomegranate), Extract Leuconostoc/Radish Root, Ferment Filtrate, Xanthan Gum, Citrus Grandis (Grapefruit) Peel Oil, *Citrus Sinensis (Sweet Orange), Oil Vanilla Tahitensis (Vanilla) Fruit Extract 


“It works so well! Is beginner friendly. It goes on like a regular white lotion so you know where it is going.”
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ALL US orders for $75 or more (after discounts and before tax) ship FREE!* Need help? Give us a shout!

*Free shipping is restricted to the 48 continental states, excluding Hawaii, Alaska, & Puerto Rico.

100% Happiness Guarantee—If you're not obsessed, it's on us!
If you’re not satisfied with your purchase you can return it within 60 days–HASSLE FREE—and we will refund the original purchase price of the product. It’s really that simple. LEARN MORE

Before / after

real results

step1: Exfoliate

step 1 exfoliate

Use a loofah, exfoliating pad, or a body scrub to gently get rid of dead skin cells.

step 2: apply

When you’re ready, apply a thin layer of self tanner evenly over your legs, arms, torso, and face (avoid your eyes).

step 3: maintain

Your skin should reach your desired color within 6 hours. If it doesn’t, reapply the following day.

Prep your skin by cleansing and exfoliating.

 This is a major key to getting an even, natural looking glow. Which is why you’ll want to use your favorite BBE cleanser and/or exfoliator to get rid of any dry skin, and to ensure you’ll get the smoothest application of self tanner.

Rub the product into your skin (we recommend using a trusty self tanner mitt for this step).

Although this nourishing self tanner absorbs into the skin easily, we want you to be streak free, always babe. Once you’re done spritzing, gently rub the product into your skin as you typically would any other self tanner. If you’re not using a mitt, rinse off your palms as soon as you’re done!

Wait 4-6 hours for your glow to appear!

Letting our self tanner face serum develop will never feel like torture, we promise. Forget sitting around with the funky smell of regular self tanner. Our self tanner face serum goes on just like any other facial serum but, and will have you glowing up a storm, real quick. After you’ve waited 4-6 hours, feel free to wash your face as usual!

#1 Choice for Plant Based Self Tanner



★★★★★ 5.0


★★★★★ 4.9

Easy To Use

★★★★★ 4.8


★★★★★ 5.0

I really enjoyed using this serum. It applied very evenly, had a very nice smell and did not make my face feel dry or stiff! Definitely recommend

★★★★★ - A. J.

Verified Customer

If you’ve been looking for a clean beauty self tanner for your face that won’t clog your pores this is a MUST try! Gives you beautiful color & smells like citrus. I tried the fair to medium and I will be purchasing the medium to dark ASAP because summer is approaching.

★★★★★ - Jenn

Verified Customer

I like this product because it gives me a nice natural glow. I have combination to oily skin and this does not make me greasy, just glowy. I do have olive toned skin and I went with the light to medium because I’ve gotten pretty pale this winter and didn’t want it to be too dark for my face. I don’t notice a huge color change so I probably could have used the med to dark.

★★★★★ - Whit

Verified Customer

I sport a gentle tan from being outdoors 8 months of the year. My face however is always protected and a lighter shade. This serum allows my face to almost match the rest of me. It looks even and natural. Happy to have found this product!

★★★★★ - Sandy

Verified Customer


ALL US orders for $75 or more (after discounts and before tax) ship FREE!* We pride ourselves on fast, accurate delivery, and great service.

Need help? Give us a shout!

*Free shipping is restricted to the 48 continental states, excluding Hawaii, Alaska, and Puerto Rico.

Love it or get your money back!
If you’re not satisfied with your purchase you can return it within 30 days – HASSLE FREE and we will refund the original purchase price of the product. It’s really that simple.

1. Email your return request with the following information:a. Contact information (name, phone number, email address)b. Place of Purchase (Website, Amazon, etc.)c. Order Numberd. Item Purchasede. Reason for Return

2. Beauty by Earth will email you a shipping label to return the item.

3. Mail your return, using the label provided, back to Beauty by Earth with the following included in the shipment:

a. Original Purchase Receipt

b. A Note Stating Reason for Return

Refunds are processed within 2 to 5 days and will be re-credited to the original method of payment.

Please note the following items are non-refundable:

-Original Shipping Charges and Shipping Protection Charges

-Gift Cards

-Beauty Bloopers

-Gifts, freebies, or samples.

happiness guaranteed

100% Happiness Guarantee:

If you’re not obsessed, it’s on us!

We’re devoted to promoting people and the planet through clean beauty.

  • Best clean ingredients
  • Recyclable packaging
  • Plastic Neutral partnership
  • Leaping Bunny cruelty-free certified
  • Powered by clean air
  • Minimal Waste
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Frequently asked questions

  • Never, babe. Our plant-based products are great for sensitive skin, and this self tanner face serum is no exception.

  • Babe, of course. We created this serum with you in mind, too! If you’re fair skinned, applying a few drops of our self tanning serum to your regular moisturizer is the best way to ensure you’re getting natural looking results. 

  • No chance. This self tanner serum is *way* easy to apply, blends seamlessly into the skin, and will never leave streaky or blotchy results behind. We always recommend cleansing and exfoliating your face before application to ensure the best results possible.

  • Nope. Our lightweight self tanner serum will sink into your skin and dry quickly, so you don’t have to worry about ruining your pillowcase! 

  • Our self tanner serum smells like sweet orange oil with hints of luscious vanilla. The smell won’t linger for long after you’ve applied it to your face, and have let it dry.

  • For sure. If you choose to use our self tanner serum multiple times a week, you’ll notice that you get a deeper, lusher tan. What’s more, applying our self tanner serum to your face every 2 days is a sure way to maintain the best results.

  • Nope. We don’t mess with those.

  • Yes, yes, yes. This self tanner serum is nourishing for your skin, and won’t take forever to absorb. Meaning, you can move on to other steps in your skincare or makeup routine after you’ve applied it!

  • We sure do! Find out more on our wholesale info page or drop us a line at and we’ll get you taken care of.

  • Great question! The Fair to Medium self tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist. 

    The Medium to Dark Self Tanners are perfect for those with neutral, olive, or warm undertones or people looking for a deeper tan. If you tan really easily or if your viens are greenish or invisbible when you look at the underside of your wrist, this is likely the formula for you. As always our dye free self tanners can be used by any skin tone, you’ll just need to pick your level of tan and which version works best with your gorgeous undertones to create your ideal tan!