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"The results look so natural!" -Elizabeth M.

SUNSHINE IN A BOTTLE, MINUS THE DAMAGE

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Self Tanner

Want that sun-kissed glow but don’t want to spend hours baking in the sun? Our clean Self Tanner is the solution you’re looking for! You’ll get the beautiful, healthy tan you want without exposing your skin to harsh UV rays or the dyes, fragrances, and fillers used in conventional self tanners. This ultra-hydrating tanning lotion has zero dyes or synthetic junk, all while giving you a natural-looking glow.

Glowing - Benefit Icon Smells like coconut - Benefit Icon Moisturizing - Benefit Icon Nourishing - Benefit Icon

Shipping & Returns Info

SHIPPING POLICY

ALL US orders for $60 or more (after discounts and before tax) ship FREE!* We pride ourselves on fast, accurate delivery, and great service.

Need help? Give us a shout!

*Free shipping is restricted to the 48 continental states, excluding Hawaii, Alaska, and Puerto Rico.

RETURNS POLICY
Love it or get your money back!
If you’re not satisfied with your purchase you can return it within 30 days – HASSLE FREE and we will refund the original purchase price of the product. It’s really that simple.

HOW IT WORKS
1. Email 
info@beautybyearth.com your return request with the following information:a. Contact information (name, phone number, email address)b. Place of Purchase (Website, Amazon, etc.)c. Order Numberd. Item Purchasede. Reason for Return

2. Beauty by Earth will email you a shipping label to return the item.

3. Mail your return, using the label provided, back to Beauty by Earth with the following included in the shipment:

a. Original Purchase Receipt

b. A Note Stating Reason for Return

Refunds are processed within 2 to 5 days and will be re-credited to the original method of payment.

Please note the following items are non-refundable:

-Original Shipping Charges and Shipping Protection Charges

-Gift Cards

-Beauty Bloopers

-Gifts, freebies, or samples.

We make it easy

Free Shipping Over $60

30-Day ‘Love it or Money Back’ Guarantee

Free & Easy Returns

Perfect For. . .

  • Getting a beautiful tan without the sun damage or harsh chemicals 
  • Blurring stretch marks, scars, and veins 
  • Evening out discoloration for a healthy glow
Gluten Free - Benefits Icon
Leaping Bunny -  Benefits Icon
Good for 12 months after opening - Benefits Icon
Vegan - Benefits Icon
Made in the USA - Benefit Icon
Safe for Sensitive Skin - Benefit Icon
Plastic Neutral - Benefits Icon

THE DEETS

  • SKIN TYPE

    Great for all! (Sensitive skin, babe? Yup, it’s good for even you.)

  • Scent + Texture Icon

    SCENT + TEXTURE

    Subtle coconut/vanilla scent with a smooth, creamy texture.

  • Amount Icon

    AMOUNT

    Use enough self tanner to cover your entire body thoroughly. (Remember to go easy on all joints, hands, and feet.)

  • Frequency Icon

    FREQUENCY

    Self Tanner lasts 4 - 6 days for most people, so 1 time a week is usually just right. It’s buildable, so repeat sooner for a darker tan.

  • Time to Results Icon

    TIME TO RESULTS

    You’ll see results from your self tan within six to eight hours.

  • Replenishment Rate Icon

    REPLENISHMENT RATE

    2 - 3 months is usually the replenishment rhythm most beach babes prefer.

What's Inside

Select an ingredient to see where it’s from, why we picked it, and other products with similar ingredients.

Coconut Photo - Ingredients

Coconut Oil (Cocos nucifera)

Located:
Philippines
Benefits:
Infuses skin with moisture, enhancing shine, elasticity, and youthful glow to hair and skin.
Witch Hazel Photo Icon - Ingredients

Witch Hazel (Hamamelis Virginiana)

Located:
North America
Benefits:
Relieves Inflammation and skin irritation, fights acne, wards off infections and protects against skin damage.
Also in:

Facial Toner with Rose Water

Hyaluronic Acid Toner 4.5oz

HyperActive Vitamin C Toner - 4oz

Makeup Remover - 4oz

Self Tanner Serum 

YouthRestoration Bakuchiol Face Toner - 4.5oz

Anti Aging Hydration Cream

 Cranberry Photo Icon - Ingredients

Cranberries (Vaccinium Macrocarpon)

Located:
North America
Benefits:
Rich in vitamins A and C essential for collagen production, cranberries also fight signs of aging by keeping skin hydrated and fighting off wrinkle-causing free radicals.
Also in:

Facial Wash - 4oz

Oil Control Moisturizer - 1oz

Self Tanner Body Lotion 

Self Tanner Face Lotion

Eye Cream - 0.75oz

Shea Butter Photo Icon - Ingredients

Shea Butter (Butyrospermum Parkii)

Located:
Africa
Benefits:
Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combatting inflammation.
Also in:


Anti Aging Hydration Cream - 2oz

Self Tanner Body Lotion

Self Tanner Face Lotion

YouthRestoration Bakuchiol Face Serum

Hyaluronic Acid Eye Gel

Sea Salt Spray


Aloe Vera Photo Icon - Ingredients

Aloe Vera (Aloe Barbadensis)

Located:
North America + Southern Europe
Benefits:
Brimming with antioxidants Vitamins A and C, and enzymes, Aloe Vera fights inflammation and soothes irritated and dry skin skin. Aloe also helps combat acne and eczema.
Vanilla Photo  Icon - Ingredients

Vanilla (Vanilla Planifolia)

Located:
Central/South America
Benefits:
Vanilla is filled with anti-inflammatory agents so it works to soothe the skin and help treat inflammatory acne. It has anti-aging properties as well so it keeps your skin young and beautiful! Vanilla helps skin infections with their healing process and overall promotes healthy skin!
Also in:

Foaming Face Wash - Original 

Self Tanner Face Lotion 

Self Tanner Serum 

Sunscreen Body SPF 25 

Pomegranate Photo Icon - Ingredients

Pomegranate Extract (Punica Granatum)

Located:
Middle East, South Asia, and Mediterranean
Benefits:
Rich in vitamins A and C essential for collagen production, pomegranates also fight signs of aging by keeping skin hydrated and fighting off wrinkle-causing free radicals.
Also in:

Anti Aging Facial Serum

Facial Oil Glowing and Radiant

Facial Scrub

Facial Wash

Foaming Face Wash

Hyaluronic Acid Cream

Lip Balm Gift Set 

Lip Balm Multi Flavor Pack

Self Tanner Body Spray

Self Tanner Body Lotion Ingredients

Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Beet Derived DHA), Cetyl Alcohol, Stearyl Alcohol, Organic Cocos Nucifera (Coconut) Oil, Glycerin (Vegetable), Organic Camellia Oleifera (Japanese Green Tea) Leaf Extract, Organic Punica Granatum (Pomegranate) Extract, Organic Hamamelis Virginiana (Witch Hazel) Extract, Organic Vaccinium Macrocarpon (Cranberry) Fruit Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa Kernel (Argan) Oil, Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract.

Before and After - Results from Beauty by Earth's Self Tanner Body Lotion

I have used self tanner for at least 20 years. This is hands-down the best self tanner on the market.

How to use

  • Step 1:

    Use a loofah, exfoliating pad, or a body scrub to gently get rid of dead skin cells – our self tanning application kit will give you all the tools you need for a perfect tan. This will help make sure your tan last as long as possible. Give your feet, ankles, wrists and elbows a little moisturizing love beforehand to help make sure they don’t end up darker than your body (these are extra porous areas). Finally, wait a day or two after shaving before using our self tanner

  • Step 2:

    When you’re ready, apply a thin layer of self tanner evenly over your legs, arms, torso, and face (avoid your eyes). Again, be careful when working on loose areas of skin (such as the elbows and knees). These areas are more absorbent, so it is best to use whatever product is left over on your mitt. Wearing our application mitt or latex gloves can help you get a more even tan, and will prevent colored palms. Wash your hands immediately after tanning.

  • Step 3:

    Your skin should reach your desired color within 6 hours. If it doesn’t, reapply the following day. We find that reapplying every 4-7 days is best for maintaining color, but do what works best for you. Enjoy your sunny, golden skin! Apply lotion daily for longest lasting results.

Beautiful Woman Showing Off her Beauty by Earth Tan

See it In the Wild

Before and After 1 - Beauty by Earth Self Tanner Body Lotion
Before and After 5 - Beauty by Earth Self Tanner Body Lotion
Before and After 3 - Beauty by Earth Self Tanner Body Lotion
Before and After 4 - Beauty by Earth Self Tanner Body Lotion

Our Self Tanner is Different!

  • Nutrient-rich ingredients that nourish skin
  • Won’t stain your sheets
  • Won’t leave you orangey-toned
  • Dye Free, Synthetic Fragrance Free, Paraben Free & Pthalate Free

What Customers Are Saying

Frequently Asked Questions

While it is not certified organic, our natural self tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any potentially harmful additives.

Great question! The Fair to Medium self tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist. The Medium to Dark Self Tanners are perfect for those with neutral, olive, or warm undertones or people looking for a deeper tan. If you tan really easily or if your viens are greenish or invisbible when you look at the underside of your wrist, this is likely the formula for you. As always our dye free self tanners can be used by any skin tone, you’ll just need to pick your level of tan and which version works best with your gorgeous undertones to create your ideal tan!

(Note: For reference, if you’re an avid Beauty By Earth fan, our original self tanner lotion is considered Medium to Dark. So if this tanner worked great for you, so will our other medium-dark varieties!)

The active ingredient in our self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It’s backed up by a carefully selected combination of supporting ingredients, including organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn’t love a bit of fruitiness in their self tanner?).

We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 5-7 days.

We get this question all the time! So often, in fact, that we wrote a blog post about it. Check it out here.

Uh-uh, no way. We never use parabens, phthalates, sulfates, artificial fragrances, or any other junk that has no business getting near your skin. And that rule applies to all our products, not just our self tanner. You can find a complete list of ingredients here:

Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Beet Derived DHA), Cetyl Alcohol, Stearyl Alcohol, Organic Cocos Nucifera (Coconut) Oil, Glycerin (Vegetable), Organic Camellia Oleifera (Japanese Green Tea) Leaf Extract, Organic Punica Granatum (Pomegranate) Extract, Organic Hamamelis Virginiana (Witch Hazel) Extract, Organic Vaccinium Macrocarpon (Cranberry) Fruit Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa Kernel (Argan) Oil, Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract.

Any self tanner will leave streaks if it’s not used correctly, but with good technique our self tanner is primed to give you an even glow. If you really want great results, our spa-quality self tanner applicator mitts are your best bet.

Absolutely, but if you’d rather, try out our natural Face Self Tanner—specially formulated for the unique needs of your face. We recommend using a face moisturizer first and then applying the self tanner just as you would a moisturizer.  Get all the way to your hairline, your neck and ears too.

Our self tanner can provide great color, but it won’t protect you from the sun as it does not contain SPF ingredients. Make sure to keep up with your sunscreen routine no matter how often you use our tanner.

We sure do! Find out more on our wholesale info page or drop us a line at wholesale@beautybyearth.com and we’ll get you taken care of.

Absolutely. Self tanning is a much safer alternative to spending time in the sun or in tanning beds. Exposure to UVA and UVB radiation can cause premature aging, including age spots, fine lines, wrinkles, freckles, and more. With enough time it can leave your skin looking tough and leathery. And don’t even get us started on the cancer risk… No way around it – self tanning with a natural tanner is the best way to go.

Our self tanner is filled with natural ingredients that are gentle on sensitive skin. However, with any new product, it’s always a good idea to do a test patch before using it on larger areas. Take a look through our self tanner reviews to find out how other customers with sensitive skin reacted – the response has been overwhelmingly positive.

As often as needed! Keep an eye on your tan, and when it starts to fade go ahead and reapply. Most customers find that their tan lasts about 7 days before fading, but if you notice a difference sooner, there’s no reason not to reapply.

Take the time to apply it right – exfoliate first, be generous with the amount you use, and use a self tanning mitt. We find that we can extend the life of our tan by sticking to warm (not hot) showers and by moisturizing daily.

What's NOT inside

We'll never put these bad dudes in any of our products.

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The Most Beautiful Thing You Can Wear is Confidence

When you’re rocking a plant-based, natural tan, you’ll face life with the certainty that comes from knowing you look your best. And when you use our clean, vegan, cruelty-free tanning lotion you’ll have the added bonus of knowing your beauty will never cost you your health or your integrity.

So what makes our natural self tanner the quickest way to a brand new you? It starts with a few carefully chosen ingredients. We collect high quality, nourishing, and natural ingredients from around the world to create a tanner that gives natural color without exposing your body to anything harmful. Ingredients like organic shea butter, organic green tea extract, and organic coconut oil care for your skin while supporting a sunless tan. Add color one application at a time to build a glow that will make everyone wonder when you had time to take a tropical vacation.

We know you’re picky about what you put on your skin. So are we! That’s why we offer a 100% customer satisfaction guarantee. If you’re not completely satisfied with your self tanning experience, just let us know.

Which Formula is Right For YOU: Fair to Medium or Medium to Dark?

Which Beauty By Earth Self Tanner Formula Is Right For My Skintone?

Fair to Medium: For Fair Skintones (Cool Undertones)

The Fair to Medium self tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist. 


Medium to Dark: For Medium to Dark Skintones (Olive or Warm Undertones)

The Medium to Dark self tanners are perfect for people with olive or warm undertones, medium to dark skin. Not sure if this is you? You will likely want this formula if you don’t easily burn or freckle, or if you see green tinted or no color veins when you look at the underside of your wrist. 

(Note: For reference, if you’re an avid Beauty By Earth fan, our original self tanner lotion is considered Medium to Dark. So if this tanner worked great for you, so will our other medium-dark varieties!)

  • READY, SET, GLOW: Our vegan, cruelty-free, self tanner deepens your natural skin tone without the added dyes. Build your tan one layer at a time to get your ideal level of bronze (and cover up blemishes, veins, or imperfections) without any of those nasty streaks, blotches, or dark spots.
  • GET A SUN-KISSED TAN WITHOUT THE SUN DAMAGE: Love that sun-kissed glow but hate the thought of sunburns, early aging, and skin cancer? We think that sounds pretty reasonable. We also think that you don’t have to put up with dangerous sun exposure to get the tan you want. Our self tanning lotion harnesses the power of natural ingredients to give you a beautiful, natural-looking tan – no radiation required.
  • DO YOUR SKIN A FAVOR: Ever read the back of a conventional tanner? You need a Ph.D. to pronounce all those ingredients. We use only simple, natural ingredients in our natural self tanner, so you’ll never have to worry about what you’re putting on your body. With ingredients like organic shea butter, organic coconut oil, and Japanese green tea leaf extract, your skin will thank you by looking and feeling incredible.
  • SAFE FOR EVERYONE (Even You, Mama!) AND YOU won’t BE AN ORANGE OOMPA LOOMPA: If you have sensitive skin, maintaining that summer glow can be uncomfortable. Our self tanner’s meticulously crafted formulation is free of added dyes or synthetic additives, so everyone can enjoy the confidence that comes from knowing your skin looks amazing. Our self tanner gives you a glow so convincing your friends will wonder when you had time to go on a trip to the Bahamas.
  • GUARANTEE – LOVE IT OR MONEY BACK: We know you’re gonna love what our self tanning lotion can do. We’re so confident that we’ll even guarantee it. Every product we sell comes with a 30 Day, 100% Customer Satisfaction Guarantee. If at any point over the next month you don’t love your self tanner, send it back and we’ll give you a full refund — no awkward questions required.