We could tackle this great lack of clean beauty products ourselves — no need to wait for others to act!

January 2014 Beauty by Earth became a reality. We jumped in with both feet and launched our first product on Amazon—our 100% organic Argan oil—by April 2014.

Sure, we were balancing running our new business while maintaing our day jobs and supporting two growing families. But we knew Beauty by Earth was going to be a game changer. Turns out we were absolutely right!

From 0 to 50,000 sales in one year from our scrappy team of four was unbelievable! We were committed to even more, though. We doubled-down and worked tirelessly crafting innovative products that were incredibly clean and crazy effective.

You’ll find that around here, when something needs doing, our team gets at it full-force—no complaints, excuses, or delays. That’s why, when we needed a website, we just rolled up our sleves and got it done!

In April of 2015, we launched our very own digital home, beautybyearth.com.

You know we pride ourselves in the incredible quality and safety of our ingredients. Well that’s always been our moto, dating back to our beginning. That’s why, in September of 2015, the Environmental Working Group (EWG) gave Beauty by Earth products their top rating.

After two years in business, we expanded our marketplace to include Canada. We were finally selling our line of 20 unique, natural beauty products internationally. There was a lot of confetti-sweeping in HQ, we can assure you!

It’s 2017. Meghan & Prince Harry released their much-coveted engagement photos, Beyonce announces her pregnancy on Instagram, and—best of all—Beauty by Earth launches our wholesale program. We’re now offering deep discounts to businesses that resell our goods and the partnerships we’re building are truly incredible.

Now with 40 products in our catalogue, we end the year feeling pretty proud of our 365 days-labor of love.

2018 is a year of awards for Beauty by Earth. We’re selected as both the Official Best Skincare in Texas and win the Indie Beauty Awards (Best in show Eye Treatment). It’s entirely possibly we’re still glowing with joy! Oh, and don’t forget that we open our new HQ in Denton, Texas—minutes from the city’s vibrant downtown scene.

Wow! What a year! In 2019, our team grows to 16, we offer our first internships, expand our product line to feature 70 unique, crazy-effective beauty products, and rank among America’s Fastest-Growing Private Companies by Inc. 5000. Tired? No, not us! (We’ve got coffee always on hand.)

We are so excited to announce that your clean beauty favorites are now available on Target.com! Now you can shop your favorite home decor, must-have coffee mugs, and vegan skincare all I one go!

🌿 In the Spring of 2022, Beauty by Earth went Plastic Neutral. But don’t take our word for it. Here’s what our President and Co-Founder has to say:

“Today I’m proud to announce that Beauty by Earth, in partnership with rePurpose Global, will become a Certified Plastic Neutral company in 2022. Offsetting the environmental impacts of plastics in our supply chain by removing plastic waste from our landfills and oceans is not only essential but speaks to our core values. We are excited to take this next big step in our sustainability journey and it is only the beginning.”
— Prudence Millsap, President

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In January of 2023, we were honored to be featured live on ABC's hit show "The View" on their winter skincare segment.