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MEET BEAUTY BY EARTH

OBSESSIVELY NATURAL BEAUTY

We believe that what you do matters: matters for your body, your health, your family, community, and world. That’s why, when it comes to beauty, we’re obsessively natural.


Our award-winning, non-toxic and always cruelty-free products unleash your natural beauty while helping you, your family and the planet thrive. 


Why? Because we believe everyone deserves skincare products that bring out their best, without hidden toxins or ludicrous price tags. 

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Made with  THe cleanest ingredients on earth

the best organic and natural ingredients

SELF TANNERS

Self Tanners

SUN

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Thousands of Glowing Fans

See why thousands of customers are loving Beauty by Earth.

A-M-A-Z-ING!

"As usual, I was thrilled with my BBE purchase. FAST service, easy ordering on the website, and excellent product."

- Darleen

Well worth it!

Love this brand! I have acne prone skin and it completely has calmed my skin down and leaves my skin so soft and smooth. I will never put anything else on my face!"

- Sabrina

Best skincare period!

"Beauty by Earth is the best skincare period! I am a lifelong fan of the vitamin C line and these self tanners. I've just started using the Self Tanner Face Serum and I'm in love!!! 🥰"

- Sarah S.

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BODY

BATH
ENHANCERS

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MEET TEAM GLOW ✨

Our Self Tanners are some of our most popular products. These fan-favorite custom-formulas contain zero dyes, harsh chemicals, gluten, soy, or toxins.

  • BEST SELLER

    Self Tanner Body Lotion

    MSRP: $32.99

    WHOLESALE: $17

    This ultra-hydrating sunless tanning lotion has zero dyes or synthetic junk, all while giving you a natural-looking glow. You'll love its subtle, coconut scent too!

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  • Face Self Tanner Lotion Wholesale

    BEST SELLER

    Self Tanner Face Lotion

    MSRP: $29.99

    WHOLESALE: $15

    Build your facial tan one layer at a time to get your ideal level of bronze without any dyes or harsh fragrance.
    Best of all, it's noncomedogenic so no breakouts!

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  • Self Tanner Mousse

    Self Tanner Mousse

    MSRP: $31.99

    WHOLESALE: $15

    It’s a quick-drying mousse that’s filled with natural ingredients. Just pump this lightweight mousse onto your tanner mitt and buff away. You’ll be amazed at your natural beach glow that appears 4-6 hours later!

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  • Self Tanner Body Spray

    Self Tanner Body Spray

    MSRP: $31.99

    WHOLESALE: $16

    Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint.


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  • Self Tanner Drops

    MSRP: $29.99

    WHOLESALE: $15

    These self tan drops can be used to customize your own face tanning lotion or body tanner lotion. Mix with your favorite moisturizer and simply use more or less drops depending on the desired color.

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  • Self Tanning Water Bronzing Face Mist

    RETAILS: $27.99

    WHOLESALE: $14

    This luxurious face bronzing mist will give your face a natural-looking, buildable tan within 4-6 hours. Easy to apply and paired with hydrating superstar Hyaluronic acid.

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  • Facial Serum

    Self Tanning Facial Serum

    RETAILS: $29.99

    WHOLESALE: $15

    Apply this serum, follow up with your favorite moisturizer or facial oil, and you're good to GLOW! Get a beautiful, natural-looking tan in just a few hours. It's filled with natural ingredients like aloe vera, citrus, peppermint.

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CLEANSERS

LIPS

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200,000+ FANS

Liz

VERIFIED BUYER

I LOVE these tanners! I will absolutely be a life-long subscriber and recommend these to everyone!

ITEM TYPE:

Self Tanner Mousse: Medium to Dark

Morgan

VERIFIED BUYER

A coworker recommended this to me after I noticed her flawless tan. I’ve tried many self tanning products and this one is by far my favorite. As for the application a little goes a long way but it is so easy to apply, the smell isn’t over powering. Love the natural ingredients. As always be careful around the wrist and ankles but overall it leave a beautiful, more natural tan without an orange result. I’ve received many compliments after using this tanning lotion.

ITEM TYPE:

Self Tanner Basics Bundle: Medium to Dark

Clara

VERIFIED BUYER

Loved my tan! I also purchased the beauty by earth set of mits (exfoliating mit, body application, and face mit) and I feel like those helped me get a better result.

ITEM TYPE:

Self Tanner Body Lotion: Medium to Dark

Hannah

VERIFIED BUYER

I decided I loved it SO much that I HAD to leave a review for other gingers out there looking for any self tanner that's been reviewed by another ginger (I spent hours doing that). I'm naturally strawberry blonde (for people looking for a ginger's opinion, I'm not shockingly red, but more golden blonde) and I have seriously seriously pale skin/blue eyes. So it's easy to go too dark with any self tanner I use. I have to say, this stuff is seriously awesome. To all my ginger friends out there, I promise, this is the self tanner you've been looking for.

ITEM TYPE:

Self Tanner Basics Bundle: Fair to Medium

Amy T.

VERIFIED BUYER

I brought this with me on a “two week trip”… ended up staying for 5 months and this was my only full-sized item! I ran out of my face moisturizer quickly and started using this and OMG such a good hack! It’s so moisturizing and gives you the BEST natural looking tan on the face! Also of course it’s amazing for the body.

ITEM TYPE:

Self Tanner Body Lotion: Medium to Dark

Olivia

VERIFIED BUYER

The most moisturizing self tanner I have ever used! This tanner is amazing! I have gone through a number of self tanning products and this one by far is the most moisturizing. It still has a self tanner smell but it’s not too bad. I am very pale most of the year and this gave a very natural looking tan. Will definitely be buying again and I am probably going to try the face tanner as well.

ITEM TYPE:

Self Tanner Body Lotion: Fair to Medium

Justine

VERIFIED BUYER

After reading the reviews I decided to give this bottle of heavenly glow a shot and I was not disappointed. There are a lot of reviews about how long it takes to rub in and after 34 long sleepless nights rubbing away at my skin it finally settled. The product moistened my skin leaving it silky smooth like a babies bottom and the odur touched the hairs of my nostrils in such a way that left a sweet, pleasant, fragrance. My skin gradually darkened as if I’d been transforming from snow flake to beach sand and I found myself becoming a tanned goddess.

ITEM TYPE:

Self Tanner Mousse: Medium to Dark

Pascal

VERIFIED BUYER

Simply the best!! Don't try anything else! What can I say that hasn’t already been said? I have tried st tropez, Expensive brands at Sephora, spray tans, alllll the drug store self tanners, Jergens etc... I will never ever ever buy another tanner again.

The product is forgiving- I am a klutz, I’m impatient and I didn’t use a glove.... how did this look better than when I tried to meticulously apply a luxury brand for over an hour?! It’s Magic.

ITEM TYPE:

Self Tanner Face Lotion: Fair to Medium

Tera

VERIFIED BUYER

Best self tanner on the market! I'm enjoying have the tanner family now (body, face, and serum self tanners) as part of my routine. It was a bit too pricey for me to justify it in the past, but with this new subscription, I was like, "why the heck not?" 🤗

ITEM TYPE:

Self Tanner Basics Bundle: Medium to Dark

Carey

VERIFIED BUYER

First time self tanner here. I put it on last night before going to bed. I changed my sheets to my grey ones just in case it stained my bright white ones. I woke up with a beautiful golden tan.
I’ve never applied it before so I think I didn’t put it on as even and one foot is very dark and funny looking.
Felt super hydrating. Went on very creamy. Didn’t absorb very quickly but the color (besides my one foot) looks super natural and golden.
I did my face lightly and haven’t broken out from it yet.
Next time I’ll be more careful around my knees and feet so they still look like they belong on my body. 😝

ITEM TYPE:

Self Tanner Body Lotion: Fair to Medium

Sheila M

VERIFIED BUYER

New Holy Grail!!!! Must have for green beauty lovers!!! Obsessed!!!! I don't know why it took me so long to try their sunless tanner because their tinted SPF moisturizer is my daily Holy Grail. I've loved everything I've tried by this company. But I'd lost hope of organic sunless tanners looking good on my already supper yellow undertoned skin. I've tried Ecotan, Isles of Paradise, Clarins, Tan Organic, and a toooon of brands...I decided why not give their sunless tanner a try since all the ingredients are things I'd actually want to put on skin. And wow!!! In love!!!

ITEM TYPE:

Self Tanner Body Lotion: Medium to Dark

touchofgrace139

VERIFIED BUYER

It gives great natural color especially for the winter months! I’m wearing the color fair to medium 🤎

ITEM TYPE:

Self Tanner Body and Face Lotion: Medium to Dark

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What Customers Are Saying

The Difference is Obvious

When you're this focused on finding the absolute best natural and organic ingredients, it shows. See how Beauty by Earth stacks up against the competition.

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Clean, organic ingredients

Ingredients you can't pronounce

Woman-owned small business

Big corporation

VIP Customer Support

Can't ever seem to get help

Affordable prices

Overpriced. Underdelivered.

No harsh chemicals, synthetic dyes, or fragrances

Artificial ingredients, harmful chemicals, dyes, and fragrances.

Certified plastic-neutral brand

Tons of plastic waste that ends up in oceans

Lightening-fast shipping

Ships... eventually

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Made with your health in mind

We're committed to high-quality standards for every product we make. If a highly educated health fanatic wouldn't use it, it doesn't belong in products. 

‍Nothing toxic. No B.S. Only the good stuff.

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