Read the Privacy Policy
Self Tanner Kabuki Brush Set
Barrier Protection Mineral Sunscreen Duo (SPF 50)
60-DAY Money back guarantee
Beachy glow, no sun needed—build your perfect bronze....
Shade: Light
Get a customizable, streak-free bronze glow with this vegan Face Self Tanner Lotion, expertly formulated for sensitive, dry, and acne-prone skin types. Crafted with sugar beet–derived DHA, antioxidant botanicals, and non-comedogenic hydration, it delivers even, irritation-free tanning and skin nourishment—never greasy or pore-clogging. Results appear in 6–8 hours; layer as needed for preferred depth.
| This Product | Typical Self Tanners | |
|---|---|---|
| Pore Safety | Non-comedogenic; won't cause breakouts or congestion | Often contain heavy oils and waxes that clog facial pores. |
| Hydration | Deeply hydrating with aloe, witch hazel, & botanicals | Can be highly drying due to high alcohol content. |
| Fragrance | Subtle, natural coconut/vanilla from plant extracts. | Strong, distinct chemical smell that lingers. |
| Finish & Texture | Lightweight, fast-absorbing lotion made for the face. | Often sticky, heavy, or leaves a greasy residue |
Our formula is entirely non-comedogenic and dermatologist-tested. Unlike traditional self-tanners that rely on heavy, pore-clogging carrier oils and synthetic dyes, this lotion delivers a flawless tan without triggering breakouts or irritation.
Yes, all ingredients are plant-derived and never tested on animals. No parabens, sulfates or phthalates.
While our Self-Tanner Body Lotion is absolutely perfect for achieving a deep, rich glow from the neck down, facial skin has entirely different needs. The face is naturally more delicate, more prone to oil buildup, and exposed to environmental stressors daily. Our Face Lotion is uniquely tailored for this—blending a seamless, gradual color with targeted facial skincare ingredients like pore-refining witch hazel and soothing aloe vera. For the ultimate, seamless head-to-toe glow, we recommend pairing the two together!
Works for fair, medium, and darker skin tones; layer to desired result for customizable depth and natural look.
The formula is light, non-greasy, and absorbs rapidly. It has been tested on sensitive skin, with users reporting no irritation or greasy residue.
Aloe Vera (Aloe Barbadensis) Vegan
Native To: North America + Southern Europe
Benefits: Brimming with antioxidants Vitamin A, Vitamin C, and enzyme. Aloe Vera fights inflammation and soothes irritated and dry skin. Aloe also helps combat acne and eczema. Help nourish and soothe sunburns and small cuts. It has anti-inflammatory effects so it works great for inflammatory forms of acne, eczema, and psoriasis flare-ups.
Also Found in:
DHA (Dihydroxyacetone) Vegan
Native To: Germany
Benefits: DHA is the core tanning ingredient in nearly every self tanner out there. Our DHA is uniquely derived from non-GMO sugar beets to provide you with that flawless glow. How does DHA work? Good question, DHA reacts by temporarily darkening your dead skin cells on the surface. Similar to a browning apple laid out once you've cut into it, you will start to notice the color change as time goes by.
Also Found in:
Shea Butter (Butyrospermum Parkii) Vegan
Native To: Africa
Benefits: Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combating inflammation. It gives a little extra love to that dry skin and nourishes it thoroughly. It gives a little extra love to that dry skin and nourishes it thoroughly.
Also Found in:
Cranberry Fruit Extract (Vaccinium Macrocarpon) Vegan
Native To: North America
Benefits: This jolly red berry is brimming with Vitamin C—an essential nutrient to boosting collagen production and improving skin’s elasticity. It also helps give oxygen to your skin, giving it a soft, youthful glow.
Japanese Green Tea (Camellia Oleifera) Vegan
Native To: Japan
Benefits: Japanese Green Tea does wonders for sensitive skin! Pumped with antioxidants, Green Tea contains six different types of catechins (a fancy science term for a molecular super-hero that combats aging, cancer, and cell death). It’s your skin’s BFF for reducing redness, irritation, and premature aging.
Also Found in:
Witch Hazel Extract (Hamamelis Virginiana) Vegan
Native To: North America
Benefits: Relieves Inflammation and skin irritation, fights acne, shrinks pores, helps remove excess oil, wards off infections and protects against skin damage. Witch Hazel leaves skin feeling light and refreshed. ALSO IN Facial Toner with Rose Water Natural Face Self Tanner
Pomegranate Extract (Punica Granatum) Vegan
Native To: Middle East, South Asia, and Mediterranean
Benefits: Rich in vitamins A and C essential for collagen production, pomegranates also fight signs of aging by keeping skin hydrated and fighting off wrinkle-causing free radicals.
Also Found in:
While it is not certified organic, our natural self tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any harmful additives.
The active ingredient in our face self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It’s backed up by a carefully selected combination of supporting ingredients, including organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn’t love some extra antioxidants in their self tanner?).
Our face self tanner is formulated for specially for the needs of the face and is non-comedogenic, has a slightly lower amount of DHA, and doesn't contain coconut oil. For skin prone to breakouts, coconut oil can be too heavy, hence our removing it from our face self tanner formula. The face forumla also tends to feel a bit lighter than the body tanner. If you have sensitive or acne-prone skin, we highly recommend trying the face self tanner for your face.
We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 3-5 days. Since your face's skin tends to cycle at a faster rate than the rest of your body, be prepared to reapply to your face before needing to reapply to your body.
Any self tanner will leave streaks if it’s not used correctly, but with good technique, our face self tanner is primed to give you an even glow. If you really want great results, our spa-quality self tanner applicator mitts are your best bet.
You can absolutely try! It won’t hurt :) Our face self tanner is formulated for the face as its non-comedogenic, has a slightly lower DHA, and no coconut oil. But you can use it on your body if you’d prefer :)
Our face self tanner can provide great color, but it won’t protect you from the sun as it does not contain SPF ingredients. Make sure to keep up with your sunscreen routine no matter how often you use our tanner.
Absolutely. Self tanning is a much safer alternative to spending time in the sun or in tanning beds. Exposure to UVA and UVB radiation can cause premature aging, including age spots, fine lines, wrinkles, freckles, and more. With enough time it can leave your skin looking tough and leathery. And don’t even get us started on the cancer risk… No way around it – self tanning with a natural tanner is the best way to go.
Our face self tanner uses all-natural ingredients that are gentle on sensitive skin. However, with any new product, it’s always a good idea to do a patch test before using it on larger areas. Take a look through our self tanner reviews to find out how other customers with sensitive skin reacted – the response has been overwhelmingly positive.
As often as needed! Keep an eye on your tan, and when it starts to fade go ahead and reapply. Most customers find that their tan lasts about 3-5 days before fading, but if you notice a difference sooner, there’s no reason not to reapply.
Nope. This baby won't stain clothing, towels, or pillowcases since it has no dyes of any kind. However, if you want to wash it off, feel free to! Just make sure you've let it sit on your face for at least 15 minutes.
*of those surveyed
Flawless Glow
Potent Botanicals
Lasts for Days
Happiness Guarantee
Made in Small Batches in the USA
Glow On. Zero Orange.
No streaks. No orange. Just your best skin, bronzed and beautiful. And best of all, no one will believe it's fake.
Potent Botanicals
Better-for-you ingredients with the best results. Every application is infused with nature's most powerful botanicals — the kind that hydrate, soften, and care for your skin while they build your color. Clean enough to feel good about, effective enough that you'll never look back.
Made in Small Batches in the USA
Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.
60-Day Happiness Guarantee
We're so sure you'll love our self tanners, we give you 60-days to try it for a full money-back guarantee.
Better for you. Better for the planet.
Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.
Thousands of Glowing Reviews
Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.
Customers praised this vegan self-tanner for delivering natural-looking color without streaking. Many noted "no orange" tones and appreciated it "doesn't transfer" or cause breakouts on sensitive skin. However, some found it streaky, orange-toned, or too light. The scent is mild but present. Shoppers love the moisturizing effect and buildable coverage.
I am very pale and was very skeptical. I got the medium body lotion and face lotion and followed the directions to a t. I am so very happy with my results, it did not turn my skin orange or splotchy. Nor did it break me out and I have very sensitive skin! Love this product!!! 10/10
Hi Santana! We're so happy to hear you're loving the Face Self Tanner Lotion and that it worked well for your sensitive skin. Thanks for sharing your positive experience—your feedback means a lot! Enjoy your beautiful glow!
accidentally bought the face lotion instead of the all over lotion, so I just used it all over. I found it to be an ok product. A few things to consider. It is orange, almost neon orange. If you’re very pale, it’s even oranger. The color was less neon on my already tanned skin, but on places like my in er arms, legs, and torso, I looked very trumpy. Their “no orange” claim is totally bogus.
It does not fade evenly, it fades just as patchy as the alternatives. Bogus claim.
It is not transfer proof. There may be no dyes, but my bath tub, towels, and sheets are all orange from it wearing off. Another bogus claim.
The smell is an overwhelming coconut smell so you can’t smell the weird tanning smell at first, but as it wears off, you will start to smell like self tanner, for several days, through several showers. Yet another bogus claim.
It does last a really long time, I had to scrub the last remaining patches off with a bristle brush after 10 days.
I have absolutely loved the result of this face tanner. I was looking for some kind of tanner to use over the winter to keep alittle color and I am so glad I went with this. It smells amazing, goes on smooth, has good ingredients, and most importantly actually works. Makes my skin look like it has a small summer glow which is just what I wanted
I am 63 and fair skinned. I love the heathy natural color that this product gives to my skin- will attach a photo of me without makeup having used product daily. No weird smell and blends easily.
No streaks! No smell! I love how it sinks right into my skin. I’ve finally found a self tanner that is safe and works!
Pretty darn great.
I have tried many different self tanners, and this one is by far my favorite! It smells so good too!
I have found it to be great. It goes on easily and covers evenly which was a concern of mine. I am able to build on the color to get the color of tan that I want. It also lasts a long time.
Outstanding product. Natural tan with a wrinkle eraser....whew! It made my skin beautiful, soft, and yummy. I want to try every product you have? Thank you.
I absolutely love this face self tanner. It goes on like a regular (not greasy!) moisturizer, doesn't cause breakouts, and leaves my skin really soft and smooth. I put it on before bed and wake up with a natural glow that's not orange at all. I've gotten so many compliments on "my tan" since I started using this face self tanner...and I don't hesitate to tell people it's actually a lotion made with NATURAL ingredients. I now go out without any foundation/powder on my face and feel completely confident. This product is the perfect addition to the clean, cruelty-free beauty regimen I've been working toward. I will definitely keep purchasing it and highly recommend it! A little goes a long way, so it's 100% worth the price ;).
I am a All Natural sunlight type of gal. But with the consent overcast and now the Stay Home Order, I force to try new things. So I purchased my first self tanning set. I absolutely love it. It's not orangy at all. Easy to apply and no need to wash off before heading to bed.
I don’t know if I’m doing something wrong. I have used many self tanners before and I’ve never had an issue with splotchy and uneven application. I’m very fair with cool undertones and I look like I have an orangey flaky skin disorder, I’ve tried your brush, the sponge mitt and my fingers to apply. I haven’t tried the tiny sponge. I know I was exfoliated because I applied it a day after a facial.
Hi Tracey, we're sorry to hear about your experience. For best results, make sure to exfoliate thoroughly before application and apply evenly. If issues persist, please contact us directly so we can assist further. Thank you for your feedback.
Love this! So glad that a tanner formulated strictly for the face is offered. Goes on smooth -- not greasy and adds hydration.
Hi Karen! We're so happy to hear you love the Face Self Tanner. It's great to know that it goes on smoothly and keeps your skin hydrated. Thanks for sharing your experience!
Love how it looks and how simple it really is
Hi Karen, we're thrilled to hear you love the Face Self Tanner! Thanks for sharing your positive experience.
Goes on nice and even. Slight scent but not bad.
Thank you for your feedback! 💚 We're so glad to hear it goes on smoothly and evenly.
We appreciate you mentioning the scent as well, and we're happy to hear it wasn't overpowering. Enjoy your glow!
It was underwhelming. The application was difficult, the scent is funky and because it's white in color, it's very had to see where you've applied it and end up finding missed spots the next day.
For reference, I am 61 years old with blonde hair and medium fair skin. I have found this lotion to leave a subtle and natural color to my face. If I apply it consecutive days, I can increase the color. It’s the closest to natural that I have ever found in a self tanner. It did not seem to darken my discoloration spots very much. I was very impressed and it’s a great addition to my summer makeup. It was not orange or streaky.
Hi Denise, thank you so much for sharing your experience! We're thrilled to hear that our Face Self Tanner Lotion works so well for you and complements your summer look. We appreciate your kind words and support!❤️
Great color, no break outs. Still has the “self tanner smell” but it fades quickly. Im able to use as moisturizer and my face is smooth and soft.
Thank you for leaving us the review, we appreciate it. <3
Not a fan. Streaked and didnt see much change.
We're so sorry to hear that. Let us know if you'd like to start a return and we can issue a refund. <3
Offer expires in
GRAB & GO BEFORE CHECKOUT
