Press

BUZZFEED

A Whole Lot Of People Swear By This Natural Tanning Lotion

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RollingStone Magazine

"Beauty By Earth’s self tanner facial lotion is vegan and certified cruelty-free. It’s formulated for sensitive skin and includes organic aloe vera, which is a soothing anti-inflammatory ingredient, plus shea butter for softness, and anti-aging ingredients." - SRI RAIN STEWART, 6 Self Tanners for Your Face to Get a Better, More Natural Glow

Refinery29

“The Vegan Self Tanner
We live for an indie find, and Beauty By Earth’s sleeper hit hasn’t been lost on the more than 3,000 folks who have reviewed it on Amazon. Even better: Botanical ingredients like organic aloe vera leaf juice, shea butter, and green tea extract make it extra gentle on skin.”
– KARINA HOSHIKAWA, "Best Self Tanner Reviews"

Good Housekeeping

The 10 Beauty Products Our Readers Couldn’t Stop Buying in 2019

19 Best Self-Tanners to Get a Streak-Free Glow

Huff Post

"This is the best on the market! It’s so hydrating and keeps color for a long time. I love how it doesn’t streak and has a very pleasant smell. The application is as easy as it gets for self tanner. I’ve purchased about 5 bottles so far and will continue to purchase! I would definitely recommend trying this out!" - Maddie

25 Winter Beauty Products That Actually Do What They Say They Will

Oprah Daily

"Amazon reviewers—more than 6,000, to be exact!—can't get enough of this self tanner. It has a cleaner ingredient list and delivers deep, dark color over the course of a week." - Brigitt Earley, 20 Best Self Tanners

US Magazine

The 10 Best Long-Lasting Self Tanners

ET

"This hydrating self tanning lotion has become a favorite on Amazon, with a 4.3-star rating based on 13,000 reviews. Customers love it for the natural ingredients and the effective finish." - By Katy Lindenmuth‍, Wesley Horvath‍, The Best Self Tanners for A Streak-Free, Healthy Glow This Season

Yahoo!

"Natural beauty lovers, this is one is for you. As the best natural self-tanner, Beauty by Earth’s self-tanning lotion made exclusively with clean ingredients and never any dyes or toxins. It’s formulated with organic aloe vera, shea butter and loads of botanical extracts with hydrating perks. Delivering a sun kissed glow, it can even be used on the face." - Celia Shatzman, The 20 Best Self-Tanners to Use on Your Face and Body

Self

"This sunless tanner from Beauty by Earth has amassed more than 11,000 five-star reviews on Amazon, thanks to its skin-loving ingredients list (including shea butter and aloe vera) and dye-free formulation, which makes it easier to see where you've applied the lotion and leads to fewer streaks and splotches." - By Sarah Jacoby and Sarah Madaus, The 23 Best Self-Tanners to Get a Healthy Glow at Home

Today

"Earning 11,000+ five-star ratings at Amazon, along with near-perfect averages at retailers like Walmart and Target, Beauty by Earth's self-tanner is clearly a crowd-pleaser. Loaded with aloe vera, shea butter and other hydrating ingredients, this sunless tanning lotion works overtime to leave your skin glowing and smooth." - By Camryn La Sala and Aly Walansky, 22 affordable self-tanners that'll leave you sun-kissed and streak-free

Prime Women

OUR FAVORITE TANNING OPTIONS FOR WOMEN OVER 50

Good Housekeeping

"Nervous about putting self-tanner on your face? Don't be. Not only do reviewers share that this face tanning product smells great, but it's also packed with moisturizing ingredients like shea butter and glycerin. "It has a nice smell, unlike most tanners and a really natural glow," says one GH staffer. "I use it year-round." - By April Franzino and Catherine Malzahn, 18 Best Self-Tanners for a Healthy Glow (2023)

Entertainment Tonight

"Use this organic lotion to welcome a gorgeous bronzed look that you can use on both face and body. It applies clear and begins to develop in about two hours, and if you do happen to spill any on your clothes, there won't be any staining. Plus, you can feel good about using it with its natural ingredients." - By ETonline Staff, 25 Best Self-Tanners for a Year-Round Glow . . ., (2024)

BATH BOMBS

The Zoe Report

"This gorgeously packaged box contains six individually wrapped bath bombs from Beauty By Earth that are made with ingredients like epsom salt, Dead Sea salt, shea butter, cocoa butter, oat flour, clay, lavender oil, and chamomile. As for what they don’t contain? Sulfates, parabens, gluten, synthetic fragrance and dyes, and other chemical additives that tend to upset sensitive skin." - ANDREA PYROS, The Best Bath Bombs For Sensitive Skin

AskMen

"These adorably-packaged and labeled bath bombs are formulated to target different needs like muscle relief, relaxation, sleep, joint pain, and impending illnesses. They’re also organic and made with only the purest of ingredients so that sensitive skin sufferers should be able to pamper themselves without the fear of breaking out in acne, rashes, or rosacea." - Joey Skladany

Best Bath Bombs for Men

TONERS

The New York Times

“I do a super-quick shower. If I’m at the gym, I use whatever is in the pump dispenser. There’s a steam room there, and I love to do a short steam. Then I’ll shave. […] I use this toner after shaving called Beauty by Earth facial toner.”

– Chris O’Neill, the chief executive of Evernote, From, How One Silicon Valley C.E.O. Masters Work-Life Balance, (2018)

DRY SHAMPOO 

Byrdie

"The quest for clean formulas—as it pertains to any type of beauty product—can be challenging. That’s why seeking out distinct certifications, such as USDA Organic, is always a smart shortcut. This squeaky clean formula has that distinction and is also Leaping Bunny-certified, so you can feel confident knowing it’s also cruelty-free. Bonus points for the squeeze bottle with a pointed tip, which makes a targeted application at the root easier than ever." - MELANIE RUD, 10 Natural Dry Shampoos That Really Do Work—We Promise

Healthline

"This pick is USDA-certified organic, leaping bunny certified, and made in the U.S. This formula is nontoxic and free of parabens, pegs, SLS, SLES, and synthetic dyes or fragrances. It’s also free of soy."- 12 Best Natural and Organic Dry Shampoos

ROLLERS

GREATIST

"No way around it — we love this roller. The brand promises this roller will never squeak or squeal — and they really mean it...You’ll see this brand on our list a few times, and for good reason: They make honest products. Beauty By Earth is a small business with a commitment to vegan, organic ingredients." - Breanna Mona, The 9 Best Face Rollers to Rev Up Your Skin Care Game in 2022, (2022)

COFFEE BEAN EYE CREAM 

HGTV

"This coffee eye cream is like a cup of joe for your under-eye area. It soothes puffy eyes and reduces bags, which is just what I need in the mornings. Plus, it's made with all-natural products, including coffee seed extract and natural oils and butters." - Kayla Kitts, Managing Editor

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ALOE VERA GEL

PureWow

"Beauty By Earth is a favorite because it smells delicious and leaves you with fresh-faced, moisturized, and glowing skin with one quick application. People comment on how quickly it sinks in, leaving dewy skin without a sticky aftermath." - Here Are the 8 Best Aloe Vera Gels of 2022, (2022)

BUZRUSH

"To provide the skin some extra love, Beauty By Earth adds small quantities of vitamins C & E to the After Sun Natural Aloe-vera Gel. However it steers obvious of additives like parabens, sulfates, phthalates, oil, and fragrances. Note this formula’s natural qualities being an antibacterial, anti-yeast, and anti-septic tool, so have a bottle inside your first-aid package, too."

7 Best Organic Aloe Vera Brands For Nourishing Your Skin!

SUNSCREENS

Bustle

"This facial sunscreen from Beauty By Earth is perfect for daily use, with a non-greasy formula that gently moisturizes as it protects skin from sun damage." - Emily Estep, 9 Weird Things You Should Be Doing After You Shower

Bustle

"The Beauty by Earth Facial Sunscreen with SPF 20 is made with zinc and organic ingredients like hydrating aloe vera and sunflower oil. It contains no GMOs, gluten, or soy. It's a combination mineral sunscreen and moisturizer, so unless you have very dry skin, most skin types can get away with using this to serve both purposes. Reviews say this lotion never leaves them feeling or looking greasy, gives skin a "matte" finish, and that it may feel "thick," but doesn't make sensitive skin types break out." - Lisa Fogarty, The 9 Best Sunscreens for Sensitive Skin (2022)

FACE WASH

 Twelv Magazine

"This sulfate-free cleanser will penetrate your pores for a deep cleanse and helps prevent excess oil production and sebum production. The aloe vera leaf juice will naturally draw out the toxins that help keep the breakouts away and tea tree oil for detoxification and anti-inflammatory properties." - Dr. Ioanna T. MD, Best Face Wash for Oily Skin to Effectively Cleanse

D Magazine

"You’ll love the way this wash feels on your face, with its soft foam and refreshing fruity scent. Within a couple of weeks, you should start noticing the effects of this natural formula, like stronger, smoother skin, oil control, and a clearer complexion." - Custom Art Reviews, 22 Best Natural Face Washes for Men in 2022