Time flies when you’re having fun, and here at Beauty by Earth we can hardly believe it’s been nine years since our business began! We are thrilled to be celebrating our ninth birthday in January 2023! As a big thank you, enjoy 20% off our store with code: BDAY (valid now through 05/10/2023).
We know that the last 9 years wouldn't have been possible without your support. Thank you!
It's Beauty by Earth's Birthday ... Looking back at the past nine years in business
It's so strange to think that we've been around since 2014—almost an entire decade! Do you remember what 2014 was like? The year that Frozen was released and selfies were all the rage! America in 2014 was a time of technological advances and the much-lauded music from Taylor Swift and Beyonce (weirdly, history repeats, amiright? 😜). Most of us had just begun our transition away from cable TV to streaming services like Netflix and Hulu, which made it easier than ever before for us to stay entertained at home. While nearly everyone had a smartphone of some kind, many of us (and our parents) still rocked a landline.
Social media platforms were exploding as well — Instagram launched in 2010 but by 2014 we were already seeing its impact on how we communicate with each other online. Twitter was the go-to platform for everyone to share their thoughts and feelings. Whether it was a funny joke or an insightful opinion, you could find it on Twitter. Speaking of quick communication, texting had become a major way for people to keep in touch with each other without having to call or meet up in person.
But what about Beauty by Earth? Well, we started with 1 product. That's right, just 1: 100% Organic Argan oil. Sure, we were balancing running our new business while maintaining our day jobs and supporting two growing families. But we knew Beauty by Earth was going to be a game changer. Turns out we were absolutely right!
Before we knew it, we'd sold over 50k units of our single product. From 0 to 50,000 sales in one year from our scrappy team of four was unbelievable! We were committed to even more, though. We doubled-down and worked tirelessly crafting innovative products that were incredibly clean and crazy effective.
Fast-forward, we found our selves growing by huge leaps, year after year. We are now boasting over 200 individual products, custom-formulates made right here in the US of A. And in our opinion, that's something to feel really good about. Sure, it wasn't easy feeling all those growing pains these past few years. Prudence, our President, tested all of our self tanners on her own body rather than inflicting the process on animals (we don't do animal testing around here). And then there's our CEO, Ryan, who tirelessly built our logistics systems from the ground up, then stressed tested them for good measure (it's not for nothing that this man's drink is called a "Red Eye"). But we're so proud of how much we've grown with all of your help and support along the way!
2022 was Wild and Rewarding
2022 was a wild ride full of surprises and rewards only 2022 could offer (Hello, New Beyonce and Taylor Swift album drops!) Remember these moments from 2022?
- Instagram struggled with millennials losing interest while Gen Z's preference for TikTok exploded; celebrities revolted against Insta's changes made to try and bring back users from TikTok.
- Elon Musk’s takeover of Twitter resulted in confusion, aviary chaos, and some really, really entertaining tweets.
- 2022 was a BIG year for AI. While ChatGPT and Jasper.ai revolutionize the writing process, leaving teachers dazed about the road ahead for language arts. Even visual ai's started "getting jiggy with it". . . One man creates an entire book using AI-generated writing and illustrations ... emotionally triggering many artists, writers, and teachers. Not everyone loves AI invading their creative space. For us, we had a lot of laughs with new ai-art generators... See one of our TikToks below:
@beauty.by.earth What happens when you ask an AI to make a portrait of the president of your company? 🤔 @pruemillsap Note, proceed with caution. 🫣😂 #aiart #aiportraits #tiktokcomedy #worklifecomedy #silliness😜 ♬ Monkeys Spinning Monkeys (Piano) - BANG IA
At Beauty by Earth HQ, we had some exciting changes too! In the spring of 2022, we went PLASTIC NEUTRAL! But don’t take our word for it. Here’s what our President and Co-Founder has to say:
“Today I’m proud to announce that Beauty by Earth, in partnership with rePurpose Global, will become a Certified Plastic Neutral company in 2022. Offsetting the environmental impacts of plastics in our supply chain by removing plastic waste from our landfills and oceans is not only essential but speaks to our core values. We are excited to take this next big step in our sustainability journey and it is only the beginning.”— Prudence Millsap, President
Jenn became Director of Marketing, Kyra become our very own Sourcing and Procurement manager, and Crystal joined the Customer Service team!
Beauty by Earth Team does a pie face plant whenever someone gets a trivia question correct on Instagram Live for our 8th birthday.
Jenny had a baby, our marketing department put on 3 full-production photoshoots, and marketing took a swing at shipping orders with ops (our operations team was very patient with marketing).@beauty.by.earth #duet with @beauty.by.earth ♬ original sound - Chips
@beauty.by.earth pov: you’re behind the scenes at a BBE shoot 💃🏽 #cleanbeauty #bts #behindthescenes #photoshootbts #dallasmodels ♬ som original - bella
Oh, and remember our Water Drinking Challenge? Those gallon water bottles still make their appearance in our office. And that time our CEO came to the office and taught us how to make some delicious and healthy pancakes?
@beauty.by.earth pov: you get your CEO to film content & its national pancake day! 🥞🎉 #cottagecheese #organicpancakes #glutenfree #proteinpancakes ♬ original sound - Beauty By Earth
And then there was us! We launched the Essentials Club—a radical way to save an average of 55% off retail prices on your skincare musts. We launched 30 new products!
We hit 5,000 subscribers on Youtube, 57k followers on Instagram, and 53k followers on TikTok.
And we had a lot of fun sharing our love and passion for clean ingredients on Good Morning America (twice!!!). We learned so much about the importance of gratitude as your business goes grows.
One of our favorite moments of 2022? Launching the Essentials Club! 🎉 Whether you're looking for skincare for yourself or your entire crew, now is the perfect time to stock up and save big with our Essentials Club. You'll save an average of 55% off our retail prices, score free shipping on every delivery, and wield complete control over what you get, when, and where.
2023 Is going to GLOW, babe. ✨
We're so thankful for you and your support along the way as we've grown this small business! Whether you jumped in for our exclusive promotions, joined the Boss Beauties reward s program and racked in the beauty bucks, or just hung out with us on Instagram/TikTok/Facebook/Youtube, we're glad you we're here. You're one special babe and it's a privilege to join in this clean beauty movement with you! Here's to another year of obsessively natural beauty! *Clincks glasses* 🍷
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