Did you hear our news? The Today Show's SHOP TODAY BEAUTY AWARDS 2023 selected our Self Tanner Body Lotion as winner! It's the first-ever award of its kind, designed to recognize beauty products that are made with natural ingredients and deliver exceptional results. Our Self Tanner Lotion is packed with aloe vera, shea butter and other nourishing ingredients that make it hydrating, long-lasting and sunless. Hear what they had to say about our fan-fave tanner:

"If you're new to self-tanning, this lotion is a great starting point. Made with clean ingredients like aloe vera and green tea leaf extract, this gradual tanner won't leave you with streaky and orange skin.

Assistant partnerships editor Lauren Witonsky has tried many tanners and said, "I've never had a lotion give me such a nice color, almost as dark as a [traditional mousse tanner]. I don’t have to use a mitt to apply or shower it off before wearing it out since it’s a regular white lotion."

- The BEAUTY AWARDS SHOP TODAY, 2023

Wanna try it for yourself? Get your glow on with our extensive clean self tanners collection!

Learn about our award-winning Self Tanners:

• How to Use Self Tanner – 8 Tips You May Not Know
• A Guide to Clean Self Tanner: Everything You Need to Know
• 7 reasons why Beauty By Earth has the best self tanner for fair skin
• Self Tanner: Before & After
• How long does self tanner last?
• Will self tanner hide my dark spots?