Self Tanner Body Lotion (Fair to Medium) - Before and After
Self Tanner Body Lotion (Fair to Medium) - Before and After
Self Tanner Body Lotion (Fair to Medium) - Review
Self Tanner Body Lotion (Fair to Medium) - Reviews
Self Tanner Body Lotion (Fair to Medium)
Self Tanner Body Lotion (Fair to Medium) - Before and Aftter
Self Tanner Body Lotion (Fair to Medium) - Before and After
Self Tanner - {{variant_title}} - Beauty by Earth
Self Tanner Body Lotion (Fair to Medium) - Video Review
Self Tanner Body Lotion (Fair to Medium)

Self Tanner Body Lotion (Fair to Medium)

"The results look so natural!" -Elizabeth M.

Delivered every 60 days
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Self Tanner Body Lotion (Fair to Medium)
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Frequency: Delivered every 60 days

US orders $40+ ship free!

Ships Same Day from Texas


Want that sun-kissed glow but don‚t want to spend hours baking in the sun? Our clean Self Tanner is the solution you are looking for! You'll get the beautiful, healthy tan you want without exposing your skin to harsh UV rays or the dyes, fragrances, and fillers used in conventional self tanners. This ultra-hydrating tanning lotion has zero dyes or synthetic junk, all while giving you a natural-looking glow.

  • 222ml / 7.5 fl.oz
  • DHA (Dihydroxyacetone)

    DHA is the core tanning ingredient in nearly every self tanner out there. Our DHA is uniquely derived from non-GMO sugar beets to provide you with that flawless glow. How does DHA work? Good question, DHA reacts by temporarily darkening your dead skin cells on the surface. Similar to a browning apple laid out once you've cut into it, you will start to notice the color change as time goes by.

  • Coconut Icon - Ingredients

    COCONUT OIL (Cocos nucifera)

    Infuses skin with moisture, enhancing shine, elasticity, and youthful glow to hair and skin.

  • Shea Butter Icon - Ingredients

    SHEA BUTTER (Butyrospermum Parkii)

    Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combatting inflammation.

  • Witch Hazel Icon - Ingredients

    WITCH HAZEL (Hamamelis Virginiana)

    Relieves Inflammation and skin irritation, fights acne, wards off infections and protects against skin damage.

  • Pomegranate Icon - Ingredients

    POMEGRANATE EXTRACT (Punica Granatum)

    Rich in vitamins A and C essential for collagen production, pomegranates also fight signs of aging by keeping skin hydrated and fighting off wrinkle-causing free radicals.

Self Tanner Body Lotion Ingredients

Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Beet Derived DHA), Cetyl Alcohol, Stearyl Alcohol, Organic Cocos Nucifera (Coconut) Oil, Glycerin (Vegetable), Organic Camellia Oleifera (Japanese Green Tea) Leaf Extract, Organic Punica Granatum (Pomegranate) Extract, Organic Hamamelis Virginiana (Witch Hazel) Extract, Organic Vaccinium Macrocarpon (Cranberry) Fruit Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa Kernel (Argan) Oil, Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract.

Glowing - Benefit Icon
Smells like coconut - Benefit Icon
Moisturizing - Benefit Icon
Nourishing - Benefit Icon
“It works so well! Is beginner friendly. It goes on like a regular white lotion so you know where it is going.”
watch video


100% Happiness Guarantee

If you're not obsessed with your purchase, it's on us. Items purchased within the last 60 days are returnable. For subscription returns, please email info@beautybyearth.com. Freebies, promotional gifts, and gift cards are not returnable.

If you have any questions or concerns, we’d love for you to reach out!

Submit a return request

Click the profile icon in the store's navigation, or go to the refund policy or a returns page, and then request a return.

For One-Time Purchase Orders

1. Log in to your account:

 -  In the Email field, enter your email address, and then click Continue.

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 - Go back to the online store, and then enter a six-digit verification code.

2. Click the order that you want to submit the return for.*

3. If your order has more than one item, then select the items that you want to return.

4. Select a return reason and add a note for the store.

5. Click Request return.

If your return request is approved and requires shipping, then you receive an email with shipping instructions and a return shipping label. After the product is returned, you receive a refund.

*Please note, the order must be fulfilled or partially fulfilled for return eligibility.

For Subscription Purchase Orders

1: Click this link to view your active subscriptions.

2: Click on the subscription you would like to cancel. 

3: On the left-hand side, click the link at the bottom of the sidebar that says, "Cancel Subscription." Next, select why you're canceling and click "cancel subscription."

That's it! Now you're canceled.

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Shipping Charges are a flat rate based on the method of shipment as follows:

Continental United States

  1. Standard Shipping (5-8 Business Days) FREE on orders $40+
  2. Standard Shipping (5-8 Business Days) $4.99
  3. Expedited Shipping (2-4 Days) $15.95
  4. Express Shipping (1 Day) $35.00

Alaska/Hawaii / Puerto Rico

  1. Standard Shipping (5-7 Days) $14
  2. Expedited Shipping (2-4 Days) $19
  3. Express Shipping (1 Day) $40.00

Canada & Mexico

  1. Economy International (5-10 Days) $18


  1. International Flat Shipping (3-10 Days) $28.00

Note: Shipping charges are assessed at a flat rate however any duties & taxes charges that become due in order to receive the shipment are the responsibility of the consignee to pay so the shipment can be delivered.


Currently, we are unable to offer shipping options serving the United Kingdom (UK).

*Free shipping is restricted to the 48 contiguous states, excluding Hawaii and Puerto Rico.

BBE Package Protection

Get peace of mind with Delivery Guarantee. If your order is damaged, stolen, or lost during transit, we will send you a new one right away for just a small percentage of your order's value. If you select this service, you’ll pay a variable fee (depending on your order total) at checkout for the confidence that we will fix any issues you experience with your order free of charge. This includes a full replacement of any items damaged, lost, or stolen in transit.

This shipping protection is completely optional and not required to purchase. The option to remove this is at the bottom of the checkout page on the shipping stage of checkout.

#1 Choice for Plant Based Self Tanner

Thousands of Glowing Fans


★★★★★ 5.0


★★★★★ 4.7

Easy To Use

★★★★★ 4.9


★★★★★ 5.0

Best self tanner on the market! I have pale skin and have never found a tanner that didn’t turn me orange or streak. This product is absolutely the only one I will use and I have been using it for over five years with fantastic results.

★★★★★ - Beverly N.

Verified Customer

I really love your tanner, I should have purchased the applicator, even though I do fine with what I am doing.

★★★★★ - Kathy W.

Verified Customer

Love this, helps hides veins & makes me feel comfortable to wear my shorts..Will order again.

★★★★★ - Teresa N.

Verified Customer

This tanner never disappoints. I can be careless even and I never look orange and I don't ever had bad lines or streaks. I will repurchase over and over.

★★★★★ - Kelsey

Verified Customer

Exfoliate! Ready to tan? Start by exfoliating your skin.

Use a loofah, exfoliating pad, or a body scrub to gently get rid of dead skin cells – our self tanning application kit will give you all the tools you need for a perfect tan. This will help make sure your tan last as long as possible. Give your feet, ankles, wrists and elbows a little moisturizing love beforehand to help make sure they don’t end up darker than your body (these are extra porous areas). Finally, wait a day or two after shaving before using our self tanner

Apply Self Tanner

When you’re ready, apply a thin layer of self tanner evenly over your legs, arms, torso, and face (avoid your eyes). Again, be careful when working on loose areas of skin (such as the elbows and knees). These areas are more absorbent, so it is best to use whatever product is left over on your mitt. Wearing our application mitt or latex gloves can help you get a more even tan, and will prevent colored palms. Wash your hands immediately after tanning.

Maintain that GLOW!

Your skin should reach your desired color within 6 hours. If it doesn’t, reapply the following day. We find that reapplying every 4-7 days is best for maintaining color, but do what works best for you. Enjoy your sunny, golden skin! Apply lotion daily for longest lasting results.

We’re devoted to promoting people and the planet through clean beauty.

  • Best clean ingredients
  • Recyclable packaging
  • Plastic Neutral partnership
  • Leaping Bunny cruelty-free certified
  • Powered by clean air
  • Minimal Waste
Learn More
  • While it is not certified organic, our natural self tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any potentially harmful additives.

  • Great question! The Fair to Medium self tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist. The Medium to Dark Self Tanners are perfect for those with neutral, olive, or warm undertones or people looking for a deeper tan. If you tan really easily or if your viens are greenish or invisbible when you look at the underside of your wrist, this is likely the formula for you. As always our dye free self tanners can be used by any skin tone, you’ll just need to pick your level of tan and which version works best with your gorgeous undertones to create your ideal tan!

    (Note: For reference, if you’re an avid Beauty By Earth fan, our original self tanner lotion is considered Medium to Dark. So if this tanner worked great for you, so will our other medium-dark varieties!)

  • The active ingredient in our self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It’s backed up by a carefully selected combination of supporting ingredients, including organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn’t love a bit of fruitiness in their self tanner?).

  • We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 5-7 days.

  • We get this question all the time! So often, in fact, that we wrote a blog post about it. Check it out here.

  • Uh-uh, no way. We never use parabens, phthalates, sulfates, artificial fragrances, or any other junk that has no business getting near your skin. And that rule applies to all our products, not just our self tanner. You can find a complete list of ingredients here:

    Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Beet Derived DHA), Cetyl Alcohol, Stearyl Alcohol, Organic Cocos Nucifera (Coconut) Oil, Glycerin (Vegetable), Organic Camellia Oleifera (Japanese Green Tea) Leaf Extract, Organic Punica Granatum (Pomegranate) Extract, Organic Hamamelis Virginiana (Witch Hazel) Extract, Organic Vaccinium Macrocarpon (Cranberry) Fruit Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa Kernel (Argan) Oil, Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract.

  • Any self tanner will leave streaks if it’s not used correctly, but with good technique our self tanner is primed to give you an even glow. If you really want great results, our spa-quality self tanner applicator mitts are your best bet.

  • Absolutely, but if you’d rather, try out our natural Face Self Tanner—specially formulated for the unique needs of your face. We recommend using a face moisturizer first and then applying the self tanner just as you would a moisturizer.  Get all the way to your hairline, your neck and ears too.

  • Our self tanner can provide great color, but it won’t protect you from the sun as it does not contain SPF ingredients. Make sure to keep up with your sunscreen routine no matter how often you use our tanner.

  • We sure do! Find out more on our wholesale info page or drop us a line at wholesale@beautybyearth.com and we’ll get you taken care of.

  • Absolutely. Self tanning is a much safer alternative to spending time in the sun or in tanning beds. Exposure to UVA and UVB radiation can cause premature aging, including age spots, fine lines, wrinkles, freckles, and more. With enough time it can leave your skin looking tough and leathery. And don’t even get us started on the cancer risk… No way around it – self tanning with a natural tanner is the best way to go.

  • Our self tanner is filled with natural ingredients that are gentle on sensitive skin. However, with any new product, it’s always a good idea to do a test patch before using it on larger areas. Take a look through our self tanner reviews to find out how other customers with sensitive skin reacted – the response has been overwhelmingly positive.

  • As often as needed! Keep an eye on your tan, and when it starts to fade go ahead and reapply. Most customers find that their tan lasts about 7 days before fading, but if you notice a difference sooner, there’s no reason not to reapply.

  • Take the time to apply it right – exfoliate first, be generous with the amount you use, and use a self tanning mitt. We find that we can extend the life of our tan by sticking to warm (not hot) showers and by moisturizing daily.

Bronze Up with Beauty by Earth Self Tanner Body Lotion
Easy Application Self Tanner Body lotion
No harsh chemicals
Beauty by Earth - Cruelty Free - Vegan - Organic and Natural Ingredients - Made in the USA - Happiness Guarantee
Which formula is right for you? Fair skin that freckles or burns easily? Try Fair to Medium. Olive tones or tan really easily? Try Medium to Dark
1 - Exfoliate 2- rinse 3- moisturize trouble areas 4- apply 5- wait 6-8 hours 6- reapply moistruzier to maintain glow
Skin loving natural ingredients - *GREEN TEA EXTRACT - Evens out discoloration
*SHEA BUTTER Keeps skin moisturized radiant
So many happy fans!
Find the right formula for you: Beginners or dry skin - Self Tanner Body Lotion. Pro tanner - Self Tanner Mousse or Body spray. Forgiving formula - Self Tanner Body Spray
Featured in
Before / after

real results

Before and After 1 - Beauty by Earth Self Tanner Body Lotion
Before and After 5 - Beauty by Earth Self Tanner Body Lotion
Before and After 4 - Beauty by Earth Self Tanner Body Lotion

Customer Reviews

Based on 1162 reviews
Susan D. (Murrysville, PA)
Nice product!

First time using this brand of self-tanner. Purchased the Fair-to-Medium shade which came with a mitt for applying. Worked perfectly for me! Also, the mitt made it very easy to apply evenly. As with most self-tanners, it did smell a bit (nothing terrible) the day I applied the product, but after a shower the next day the smell went away. The tan color looked nice and real. Love that it is a non-toxic product. Will re-purchase.

Hi Susan, We're glad that it worked for you! If there's anything else we can do to help or if you have questions, let us know. We're here for ya!

Lisa V.
LOVE!! My new Ride or Die tanner

Love this self tanner. It works well, lasts a long time, and has NO nasty smell! My new Ride or Die tanner

oOoooh thank you! <3


Went on very smoothly and color is good. No staining on the sheets (and I had white sheets!) and lasted a while! Very pleased!

Thank you so much!!! We appreciate your support <3


Amazing ! I don’t think I will ever use another self tanner again.

Thank you!! <3

Amanda B.V.d.B.
The color is amazing!

This self tanning lotion goes on so smooth and the results are great. Just make sure you don't miss any spots, and that is easy since this goes on white to begin with. It disappears as you rub it in, and the tan starts to develop after several hours. No orange, and not a bad smell at all.

Thank you so much!! <3