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"The perfect glow and so easy!" -Monica P.

THE GOLDEN HOUR GLOW SERUM

One-Time Purchase

$26.99

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Self Tanner Face Serum

No more baking your face in the sun. This self tanner face serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follow up with your favorite moisturizer or facial oil, and you're good to GLOW! Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar beets, gives you a full-body glow in just a few sprays! Find the formula right for you! If you're very fair complexioned, try the Fair to Medium Self Tanner Face Serum. For darker hues, we recommend the Medium to Dark formula. Remember: because this self tanner face serum contains zero dyes, it goes on clear. New to tanning? We'd recommend our face self tanner lotion instead.

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Perfect For. . .

  • Adding a glow to your skincare routine
  • Hydrating and nourishing your skin.
  • Heavy hitting bronze results with a featherweight formula.
  • That BBE tan you know and love: dye free, synthetic fragrance free, always plant based ingredients.


The DEETS

SKIN TYPE

Our self tanner serum is great for every babe, we promise.

SCENT + TEXTURE

Our self tanner serum is lightweight, and smells like a tropical vacay. To be a little more specific, sweet orange oil and intoxicating vanilla come together in this gem to leave you smelling amazing.

AMOUNT

Use enough self tanner to cover your entire body thoroughly. (Remember to go easy on all joints, hands, and feet.)

FREQUENCY

Use our self tanner serum whenever you’re feeling like you need some glow in your life! Self tanner on the face typically lasts 2-3 days depending how often you cleanse, so using this baby a few times a week as you see fit is what we recommend.

TIME TO RESULTS

You’ll see results from our self-tanner within 4-8 hours.

REPLENISHMENT RATE

Depending on how much you love to get your tan on, every 2-3 months is the usual replenishment cycle most glowing goddesses prefer.

What's Inside

Select an ingredient to see where it’s from, why we picked it, and other products with similar ingredients.

DHA Dihydroxyacetone (Derived from Sugar Beets)

Located:France
Benefits:The magic ingredient that gives you that deep, dark tan, the natural way. Our DHA is naturally derived from sugar beets, ECOCERT, and non-gmo.

Witch Hazel Hamamelis Virginiana

Located:North America
Benefits:Relieves Inflammation and skin irritation, fights acne, wards off infections and protects against skin damage.

Hyaluronic Acid

Located:USA
Benefits:the ingredient you’ll want more of in all of your skincare products. To get a little technical on you, hyaluronic acid is actually a sugar molecule that occurs naturally in your skin already. However, applying it regularly to your face has some serious benefits, especially as our skin ages and tends to produce less of it. It promotes healthier and more supple skin, all while keeping you *way* hydrated. Additionally, this ingredient has been shown to help with inflammation, and keep skin plump due to its ability to help retain moisture.

Aloe Vera Aloe Barbadensis

Located:North America + Southern Europe
Benefits:Brimming with antioxidants Vitamins A and C, and enzymes, Aloe Vera fights inflammation and soothes irritated and dry skin skin. Aloe also helps combat acne and eczema.

Green Tea Flower Extract Camellia Sinesis

Located:Japan
Benefits:Another knockout antioxidant you want in your corner, camellia sinesis a.k.a. green tea flower extract will keep your skin looking youthful, for longer. This extract protects skin against aging, provides hydration, and has anti-inflammatory properties that soothe even the most sensitive of skin types. Not only does this gem intensely nourish your skin, but it also fights acne and blemishes like a pro.
Also In

Glowy, even-skintone just a few pumps away!

How to use

  • Step 1:

     This is a major key to getting an even, natural looking glow. Which is why you’ll want to use your favorite BBE cleanser and/or exfoliator to get rid of any dry skin, and to ensure you’ll get the smoothest application of self tanner.

  • Step 2:

    Although this nourishing self tanner body mist absorbs into the skin easily, we want you to be streak free, always babe. Once you’re done spritzing, gently rub the product into your skin as you typically would any other self tanner. If you’re not using a mitt, rinse off your palms as soon as you’re done!

  • Step 3:

    Letting our self tanner face serum develop will never feel like torture, we promise. Forget sitting around with the funky smell of regular self tanner. Our self tanner face serum goes on just like any other facial serum but, and will have you glowing up a storm, real quick. After you’ve waited 4-6 hours, feel free to wash your face as usual!

Before/After

Our Self Tanner Serum is Different!

Our self tanner has no dyes, artificial fragrances, and WON'T stain clothing or sheets. Unlike other self tanners, you don’t have to worry about overwhelming synthetic scents, unnecessary dyes, and other potential irritants

  • Finally a self tanner that will keep your cute face glowing, while hydrating and nourishing it all at the same time!
  • You can forget about applying sticky, messy self tanning formulas to your face, babe. This serum feels amazing on the skin, and is the perfect compliment to your fave moisturizer!
  • Fast, plant-based serum that leaves you with gorgeous results! 

Our Self Tanner Serum is Different!

Our self tanner has no dyes, artificial fragrances, and WON'T stain clothing or sheets. Unlike other self tanners, you don’t have to worry about overwhelming synthetic scents, unnecessary dyes, and other potential irritants

  • Finally a self tanner that will keep your cute face glowing, while hydrating and nourishing it all at the same time!
  • You can forget about applying sticky, messy self tanning formulas to your face, babe. This serum feels amazing on the skin, and is the perfect compliment to your fave moisturizer!
  • Fast, plant-based serum that leaves you with gorgeous results! 

Our Self Tanner Serum is Different!

Our self tanner has no dyes, artificial fragrances, and WON'T stain clothing or sheets. Unlike other self tanners, you don’t have to worry about overwhelming synthetic scents, unnecessary dyes, and other potential irritants

  • Finally a self tanner that will keep your cute face glowing, while hydrating and nourishing it all at the same time!
  • You can forget about applying sticky, messy self tanning formulas to your face, babe. This serum feels amazing on the skin, and is the perfect compliment to your fave moisturizer!
  • Fast, plant-based serum that leaves you with gorgeous results! 

Frequently Asked Questions

Never, babe. Our plant-based products are great for sensitive skin, and this self tanner face serum is no exception.


Babe, of course. We created this serum with you in mind, too! If you’re fair skinned, applying a few drops of our self tanning serum to your regular moisturizer is the best way to ensure you’re getting natural looking results. 

No chance. This self tanner serum is *way* easy to apply, blends seamlessly into the skin, and will never leave streaky or blotchy results behind. We always recommend cleansing and exfoliating your face before application to ensure the best results possible.

Nope. Our lightweight self tanner serum will sink into your skin and dry quickly, so you don’t have to worry about ruining your pillowcase! 

Our self tanner serum smells like sweet orange oil with hints of luscious vanilla. The smell won’t linger for long after you’ve applied it to your face, and have let it dry.

For sure. If you choose to use our self tanner serum multiple times a week, you’ll notice that you get a deeper, lusher tan. What’s more, applying our self tanner serum to your face every 2 days is a sure way to maintain the best results.

Nope. We don’t mess with those.

Yes, yes, yes. This self tanner serum is nourishing for your skin, and won’t take forever to absorb. Meaning, you can move on to other steps in your skincare or makeup routine after you’ve applied it!


We sure do! Find out more on our wholesale info page or drop us a line at wholesale@beautybyearth.com and we’ll get you taken care of.

Great question! The Fair to Medium self tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist. 

The Medium to Dark Self Tanners are perfect for those with neutral, olive, or warm undertones or people looking for a deeper tan. If you tan really easily or if your viens are greenish or invisbible when you look at the underside of your wrist, this is likely the formula for you. As always our dye free self tanners can be used by any skin tone, you’ll just need to pick your level of tan and which version works best with your gorgeous undertones to create your ideal tan!

What's NOT inside

We'll never put these bad dudes in any of our products.

Real reviews by real people

Pairs perfectly with

Our Promise to You

Plant-Based Ingredients. No Harmful Toxins or Chemicals. Never Tested On Animals. Affordable Prices. Environmentally Sustainable. All Formulations Made in the USA.

Always made without these toxins: Sulfates · Parabens · Phthalates · Synthetic Dyes/Fragrences · Triclosan · Petroleum · Gluten