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You Deserve a Gorgeous Glow without the B.S.
Stop settling for a tan made from sketchy ingredients, gross smells, & messy dyes. You deserve a flawless glow that's naturally good.
NO PARABENS, NO DYES, NO PERFUMES, NO TOXIC 💩
NATURAL & ORGANIC INGREDIENTS
PERFECT SUN-KISSED GLOW IN A MATTER OF HOURS
WONT TURN YOU ORANGE
DOESN'T TRANSFER TO CLOTHES OR SHEETS
VEGAN & CRUELTY-FREE
SHADE:
FREE
FREE APPLICATION MITTS
Limited Time Offer
Auto-Ships every 30 days
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Auto-ships every 30 days for $50.98.
Pause or Cancel at any time.
Free shipping for USA contiguous states.
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TBH, most tanners suck. But these? They're next level. 🔥
Finally . . . a healthy, bronzed glow.
The Best Tan Ever
Pure & Gentle
Clean Ingredients
No Harsh Chemicals
Gorgeous Natural Glow
Easily apply the light-weight, fast-absorbing, buildable formula that you can use from head to toe for achieving a natural, glowing tan.
Natural Ingredients
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Shea Butter
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Coconut Oil
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Aloe Vera
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100% Natural DHA
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Natural Ingredients
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Shea Butter
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100% Natural DHA
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Natural Ingredients
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Shea Butter
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Coconut Oil
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Aloe Vera
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100% Natural DHA
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Natural Ingredients
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Shea Butter
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100% Natural DHA
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You Deserve a Better Tan.
Only the best ingredients
Obsessively natural, organic, and
vegan ingredients
Glow like a Pro
No orange tint, no transfer to
clothes or sheets
No B.S.
Zero fillers, harsh chemicals, dyes, or synthetic fragrances
Experience the
BBE Difference
GET TAN. NOT TOXIC.
NATURAL & ORGANIC INGREDIENTS
PERFECT SUN-KISSED GLOW IN A MATTER OF HOURS
VEGAN & CRUELTY-FREE
NO DYES, NO PERFUMES
MADE IN THE USA
Other brands
Tan-talizing Reviews
4.7 rating
*Where Glows Get the Green Light!
19,642 REVIEWS
Liz
VERIFIED BUYER
I LOVE these tanners! I will absolutely be a life-long subscriber and recommend these to everyone!
ITEM TYPE:
Self Tanner Basics Bundle: Medium to Dark
Morgan
VERIFIED BUYER
A coworker recommended this to me after I noticed her flawless tan. I’ve tried many self tanning products and this one is by far my favorite. As for the application a little goes a long way but it is so easy to apply, the smell isn’t over powering. Love the natural ingredients. As always be careful around the wrist and ankles but overall it leave a beautiful, more natural tan without an orange result. I’ve received many compliments after using this tanning lotion.
ITEM TYPE:
Self Tanner Basics Bundle: Medium to Dark
Clara
VERIFIED BUYER
Loved my tan! I also purchased the beauty by earth set of mits (exfoliating mit, body application, and face mit) and I feel like those helped me get a better result.
ITEM TYPE:
Self Tanner Basics Bundle: Medium to Dark
Hannah
VERIFIED BUYER
I decided I loved it SO much that I HAD to leave a review for other gingers out there looking for any self tanner that's been reviewed by another ginger (I spent hours doing that). I'm naturally strawberry blonde (for people looking for a ginger's opinion, I'm not shockingly red, but more golden blonde) and I have seriously seriously pale skin/blue eyes. So it's easy to go too dark with any self tanner I use. I have to say, this stuff is seriously awesome. To all my ginger friends out there, I promise, this is the self tanner you've been looking for.
ITEM TYPE:
Self Tanner Basics Bundle: Fair to Medium
Amy T.
VERIFIED BUYER
I brought this with me on a “two week trip”… ended up staying for 5 months and this was my only full-sized item! I ran out of my face moisturizer quickly and started using this and OMG such a good hack! It’s so moisturizing and gives you the BEST natural looking tan on the face! Also of course it’s amazing for the body.
ITEM TYPE:
Self Tanner Basics Bundle: Fair to Medium
Olivia
VERIFIED BUYER
The most moisturizing self tanner I have ever used! This tanner is amazing! I have gone through a number of self tanning products and this one by far is the most moisturizing. It still has a self tanner smell but it’s not too bad. I am very pale most of the year and this gave a very natural looking tan. Will definitely be buying again and I am probably going to try the face tanner as well.
ITEM TYPE:
Self Tanner Basics Bundle: Fair to Medium
Justine
VERIFIED BUYER
After reading the reviews I decided to give this bottle of heavenly glow a shot and I was not disappointed. There are a lot of reviews about how long it takes to rub in and after 34 long sleepless nights rubbing away at my skin it finally settled. The product moistened my skin leaving it silky smooth like a babies bottom and the odur touched the hairs of my nostrils in such a way that left a sweet, pleasant, fragrance. My skin gradually darkened as if I’d been transforming from snow flake to beach sand and I found myself becoming a tanned goddess.
ITEM TYPE:
Self Tanner Basics Bundle: Medium to Dark
Pascal
VERIFIED BUYER
Simply the best!! Don't try anything else! What can I say that hasn’t already been said? I have tried st tropez, Expensive brands at Sephora, spray tans, alllll the drug store self tanners, Jergens etc... I will never ever ever buy another tanner again.
The product is forgiving- I am a klutz, I’m impatient and I didn’t use a glove.... how did this look better than when I tried to meticulously apply a luxury brand for over an hour?! It’s Magic.
ITEM TYPE:
Self Tanner Basics Bundle: Fair to Medium
Tera
VERIFIED BUYER
Best self tanner on the market! I'm enjoying have the tanner family now (body, face, and serum self tanners) as part of my routine. It was a bit too pricey for me to justify it in the past, but with this new subscription, I was like, "why the heck not?" 🤗
ITEM TYPE:
Self Tanner Basics Bundle: Medium to Dark
Carey
VERIFIED BUYER
First time self tanner here. I put it on last night before going to bed. I changed my sheets to my grey ones just in case it stained my bright white ones. I woke up with a beautiful golden tan.
I’ve never applied it before so I think I didn’t put it on as even and one foot is very dark and funny looking.
Felt super hydrating. Went on very creamy. Didn’t absorb very quickly but the color (besides my one foot) looks super natural and golden.
I did my face lightly and haven’t broken out from it yet.
Next time I’ll be more careful around my knees and feet so they still look like they belong on my body. 😝
ITEM TYPE:
Self Tanner Basics Bundle: Medium to Dark
Sheila M
VERIFIED BUYER
New Holy Grail!!!! Must have for green beauty lovers!!! Obsessed!!!! I don't know why it took me so long to try their sunless tanner because their tinted SPF moisturizer is my daily Holy Grail. I've loved everything I've tried by this company. But I'd lost hope of organic sunless tanners looking good on my already supper yellow undertoned skin. I've tried Ecotan, Isles of Paradise, Clarins, Tan Organic, and a toooon of brands...I decided why not give their sunless tanner a try since all the ingredients are things I'd actually want to put on skin. And wow!!! In love!!!
ITEM TYPE:
Self Tanner Basics Bundle: Medium to Dark
VERIFIED BUYER
It gives great natural color especially for the winter months! I’m wearing the color fair to medium 🤎
ITEM TYPE:
Self Tanner Basics Bundle: Medium to Dark
Natural Tan Delight!
"Dries fast and lasts longer than a week. A deeper, longer-lasting tan without the nasty smell.
- Olivia
I adore this product!
"No orange tint on my light skin, and quick touch-ups are a breeze. Applied with a makeup brush—minimal streaking. A must-have for easy self-tanning!"
- Mia H.
Clean Beauty Win!
"As a breastfeeding mom, finding a clean self-tanner was a priority. The medium-dark solution is perfect for my skin tone. No overwhelming smell, easy to apply, moisturizing, and streak-free. Replacing all my other self-tanners with this one—10/10!"
- Sarah S.
60-Day Satisfaction Guarantee
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60-Day Satisfaction Guarantee
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60-Day Satisfaction Guarantee
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60-Day Satisfaction Guarantee
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Be tan. Not toxic.
Pick up a lotion and let your
body do the talking!
BRONZE INQUIRIES?
What are the ingredients?
Here's the full list of ingredients in our self tanners:
Self Tanner Body Lotion:
Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Beet Derived DHA), Cetyl Alcohol, Stearyl Alcohol, Organic Cocos Nucifera (Coconut) Oil, Glycerin (Vegetable), Organic Camellia Oleifera (Japanese Green Tea) Leaf Extract, Organic Punica Granatum (Pomegranate) Extract, Organic Hamamelis Virginiana (Witch Hazel) Extract, Organic Vaccinium Macrocarpon (Cranberry) Fruit Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa Kernel (Argan) Oil, Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract.
Face Self Tanner Lotion:
Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin (Vegetable), Dihydroxyacetone (DHA), Dicaprylyl Carbonate, Cetearyl Olivate (and) Sorbitan Olivate, Isostearyl Isostearate, Organic Butyrospermum Parkii (Shea Butter), Organic Camellia Oleifera (Japenese Green Tea) Leaf Extract, Organic Punica Granatum (Pomegranate) Extract, Organic Hamamelis Virginiana (Witch Hazel) Extract, Organic Vaccinium Macrocarpon (Cranberry) Fruit Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa (Argan) Kernel Oil, Magnesium Stearate, Radish Root Ferment Filtrate, Citric Acid, Vanilla Tahitensis (Vanilla) Fruit Extract
How does this tanner give me a tan without dyes?
The active ingredient in our self tanners is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness.
Depending on which formula you choose, you'll find DHA backed up by powerful natural ingredients such as organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn’t love a bit of fruitiness in their self tanner?).
Where is it made?
Right here in the good ol' USA!
How do I use it?
To self tan with a clean, dye-free tanner, follow these simple steps:
Exfoliate: Gently exfoliate your skin to remove dead skin cells for an even application.
Dry Your Skin: Ensure your skin is completely dry before applying the tanner.
Apply Evenly: Use the tanner sparingly, applying it in a circular motion for even coverage.
Blend at Joints: Pay extra attention to your knees, elbows, and ankles, blending well in these areas.
Let it Dry: Allow the tanner to dry completely before dressing to ensure a perfect, streak-free tan.
Moisturize: To maintain your tan, keep your skin hydrated and avoid exfoliants or drying products.
What shade of tan will this give?
These tanners are buildable, meaning for most people, the first application will give you a light tan. If you desire a darker tan, simply reapply it again the following day and so on until you reach the desired color. Once you have the color you were after, simply reapply every 4-5 days to maintain the tan. Be sure to wait about 5-8 hours before going in water after applying for optimal results! 🌟
Which formula should I choose? Fair to Medium or Medium to Dark?
The Fair to Medium self tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist.
The Medium to Dark self tanners are perfect for those with neutral, olive, or warm undertones or people looking for a deeper tan. If you tan really easily or if your veins are greenish or invisible when you look at the underside of your wrist, this is likely the formula for you.
As always our dye free self tanners can be used by any skin tone, you’ll just need to pick your level of tan and which version works best with your gorgeous undertones to create your ideal tan!
(Note: For reference, if you’re an avid Beauty By Earth fan, our original self tanner lotion is considered Medium to Dark. So if this tanner worked great for you, so will our other medium-dark varieties!)
How do I extend the life of my self tan?
Prep Time: Exfoliate and moisturize before applying self-tanner for an even glow.
Skip Hot Water: Avoid long hot showers and baths to prevent your tan from fading.
Stay Hydrated: Drink plenty of water to keep your skin and tan looking great.
Moisturize Regularly: Use a good moisturizer (but not oil-based) to keep your skin happy and your tan intact.
Be Careful with Products: Steer clear of exfoliants and products with salicylic acid to protect your tan.
Boost with a Self Tanner: Extend an outdoor tan with a self tanner.
Sunscreen is Key: Always use sunscreen (SPF 30 or higher) to protect your skin and maintain your tan.
