Go Plastic Neutral with Beauty by Earth

OUR PLASTIC NEUTRAL PROMISE

REMOVING AS MUCH PLASTIC FROM NATURE AS USED IN OUR PRODUCTS


“Today I’m proud to announce that Beauty by Earth, in partnership with rePurpose Global, will become a Certified Plastic Neutral company in 2022. Offsetting the environmental impacts of plastics in our supply chain by removing plastic waste from our landfills and oceans is not only essential but speaks to our core values. We are excited to take this next big step in our sustainability journey and it is only the beginning.”

— Prudence Millsap, President

 

HOW IT WORKS

  • CALCULATE

    The first step in our journey was to understand where we are at, in order to inform future action. We established our current plastic footprint and committed to pledging a percentage of every product purchase towards the removal of nature-bound plastic waste.

  • FINANCE

    We fund the elimination of as much plastic waste from oceans and landfills as we produce through our collaboration with vetted rePurpose Impact Projects, which are empowering waste workers to tackle plastic waste in local communities.

  • REDUCE

    Going Plastic Neutral is a continuous commitment, and that’s why we are working with rePurpose Global to develop a future roadmap reducing the use of virgin plastics in our products — and build a more circular business and delivery model.

WE BELIEVE EVERY ASPECT OF OUR BUSINESS SHOULD PROMOTE PEOPLE AND THE PLANET.

IMPACT THAT UNITES THE WORLD

When we choose to take action on our plastic waste, we create meaningful impact in a world without borders. We fund waste management facilities and empower local communities in geographies without the necessary infrastructure to remove, recover, and recycle plastic waste that would have otherwise remained in the environment for centuries.

SUPERCHARGING SYSTEMIC IMPACT  

First, we work with vetted and experienced circular economy and waste management ventures. Next, we fund programs that enable these ventures to scale up plastic waste avoidance, removal, recovery, and recycling efforts. Finally, through thorough due diligence, we ensure adherence to global environmental and labor standards.

It takes an army to fight the ongoing plastic waste crisis, and with rePurpose Global, we are able to create tangible environmental and socio-economic impact. We’re not only helping remove plastic waste from the environment, but we’re also enabling steady livelihoods for forgotten waste workers across the globe. 

 

BEAUTY BY EARTH’S

PLASTIC NEUTRAL JOURNEY

STEP 1: SUSTAINABLE SOURCING

Beauty by Earth is on a mission to create the most effective products with the cleanest ingredients that can be found on earth. And caring for our planet is part of how they reach that goal. That's why they’ve always been devoted to organic ingredients, cruelty-free products, and recyclable materials.

STEP 2: THE PLASTIC NEUTRAL SHIFT

Building on rePurpose Global’s belief that businesses can positively impact the environment and society, Beauty by Earth has gone Plastic Neutral. Through our partnership, we are taking the first step to systemic environmental change — financing waste management infrastructure and empowering marginalized workers fighting the plastic waste crisis on the frontlines.

STEP 3: THE FINAL DESTINATION

Beauty by Earth holds a long-term commitment to sustainability, ethically sourced ingredients, and promoting the planet's flourishing. They do this through wind powered energy, recyclable packaging, biodegradable mailers, and more.

ABOUT REPURPOSE GLOBAL

rePurpose Global is the world's leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance. Through our pioneering ecosystem of solutions that span across advisory, action, and advocacy, we help people and companies calculate, reduce, and offset their plastic footprint, while empowering grassroots innovators on the cutting edge of solving for our planet's future.

To date, we've created systemic change for people across 26 countries and hundreds of purposeful brands worldwide. On behalf of our global coalition, we eliminate millions of pounds of plastic waste from nature every year, and in doing so, positively impact the lives of 10,000+ marginalized waste workers and community members worldwide.