24H ONLY SALE:  BUY 2, GET 1 FREE!

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★★★★★ Trusted by 400K+

Cheat Code to the Perfect Tan

Our self tanners' obsessively natural ingredients and unique, skin-nourishing formulas make tanning a breeze. Only what your skin loves. Zero junk allowed.

  • Natural & organic Ingredients
  • Beautiful, buildable glow
  • Subtle coconut scent
  • Won't stain clothes or sheets
  • Won't turn you orange
  • Zero dyes or harsh chemicals
  • Eco-consciously & ethically sourced
  • All formulations made in the USA
  • Certified Cruelty-free

STEP 1 - PICK ANY 2 PRODUCTS

Self Tanner Body Lotion -
Self Tanner Body Lotion -
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Self Tanner Mousse -
Self Tanner Mousse -
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Face Self Tanner -
Face Self Tanner -
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Self Tanner Face Serum -
Self Tanner Face Serum -
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Self Tanner Body Spray -
Self Tanner Body Spray -
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Bronzing Face Mist -
Bronzing Face Mist -
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STEP 2 - PICK YOUR FREEBIE - $32 VALUE

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⚡️⚡️Checkout in the next 5 min & pick a BONUS freebie!

FAST-ACTION BONUS - $16 Value

Self Tanning Back Applicator - {{variant_title}} - Beauty by Earth
Self Tanning Back Applicator
Exfoliating Loofah - {{variant_title}} - Beauty by Earth
Exfoliating Loofah
Self Tanner Kabuki Facial Brush - {{variant_title}} - Beauty by Earth
Self Tanner Kabuki Facial Brush

FEATURED ON

Before & Afters

19,642 REVIEWS

Liz

VERIFIED BUYER

I LOVE these tanners! I will absolutely be a life-long subscriber and recommend these to everyone!

ITEM TYPE:

Self Tanner Basics Bundle: Medium to Dark

Morgan

VERIFIED BUYER

A coworker recommended this to me after I noticed her flawless tan. I’ve tried many self tanning products and this one is by far my favorite. As for the application a little goes a long way but it is so easy to apply, the smell isn’t over powering. Love the natural ingredients. As always be careful around the wrist and ankles but overall it leave a beautiful, more natural tan without an orange result. I’ve received many compliments after using this tanning lotion.

ITEM TYPE:

Self Tanner Basics Bundle: Medium to Dark

Clara

VERIFIED BUYER

Loved my tan! I also purchased the beauty by earth set of mits (exfoliating mit, body application, and face mit) and I feel like those helped me get a better result.

ITEM TYPE:

Self Tanner Basics Bundle: Medium to Dark

Hannah

VERIFIED BUYER

I decided I loved it SO much that I HAD to leave a review for other gingers out there looking for any self tanner that's been reviewed by another ginger (I spent hours doing that). I'm naturally strawberry blonde (for people looking for a ginger's opinion, I'm not shockingly red, but more golden blonde) and I have seriously seriously pale skin/blue eyes. So it's easy to go too dark with any self tanner I use. I have to say, this stuff is seriously awesome. To all my ginger friends out there, I promise, this is the self tanner you've been looking for.

ITEM TYPE:

Self Tanner Basics Bundle: Fair to Medium

Amy T.

VERIFIED BUYER

I brought this with me on a “two week trip”… ended up staying for 5 months and this was my only full-sized item! I ran out of my face moisturizer quickly and started using this and OMG such a good hack! It’s so moisturizing and gives you the BEST natural looking tan on the face! Also of course it’s amazing for the body.

ITEM TYPE:

Self Tanner Basics Bundle: Fair to Medium

Olivia

VERIFIED BUYER

The most moisturizing self tanner I have ever used! This tanner is amazing! I have gone through a number of self tanning products and this one by far is the most moisturizing. It still has a self tanner smell but it’s not too bad. I am very pale most of the year and this gave a very natural looking tan. Will definitely be buying again and I am probably going to try the face tanner as well.

ITEM TYPE:

Self Tanner Basics Bundle: Fair to Medium

Justine

VERIFIED BUYER

After reading the reviews I decided to give this bottle of heavenly glow a shot and I was not disappointed. There are a lot of reviews about how long it takes to rub in and after 34 long sleepless nights rubbing away at my skin it finally settled. The product moistened my skin leaving it silky smooth like a babies bottom and the odur touched the hairs of my nostrils in such a way that left a sweet, pleasant, fragrance. My skin gradually darkened as if I’d been transforming from snow flake to beach sand and I found myself becoming a tanned goddess.

ITEM TYPE:

Self Tanner Basics Bundle: Medium to Dark

Pascal

VERIFIED BUYER

Simply the best!! Don't try anything else! What can I say that hasn’t already been said? I have tried st tropez, Expensive brands at Sephora, spray tans, alllll the drug store self tanners, Jergens etc... I will never ever ever buy another tanner again.

The product is forgiving- I am a klutz, I’m impatient and I didn’t use a glove.... how did this look better than when I tried to meticulously apply a luxury brand for over an hour?! It’s Magic.

ITEM TYPE:

Self Tanner Basics Bundle: Fair to Medium

Tera

VERIFIED BUYER

Best self tanner on the market! I'm enjoying have the tanner family now (body, face, and serum self tanners) as part of my routine. It was a bit too pricey for me to justify it in the past, but with this new subscription, I was like, "why the heck not?" 🤗

ITEM TYPE:

Self Tanner Basics Bundle: Medium to Dark

Carey

VERIFIED BUYER

First time self tanner here. I put it on last night before going to bed. I changed my sheets to my grey ones just in case it stained my bright white ones. I woke up with a beautiful golden tan.
I’ve never applied it before so I think I didn’t put it on as even and one foot is very dark and funny looking.
Felt super hydrating. Went on very creamy. Didn’t absorb very quickly but the color (besides my one foot) looks super natural and golden.
I did my face lightly and haven’t broken out from it yet.
Next time I’ll be more careful around my knees and feet so they still look like they belong on my body. 😝

ITEM TYPE:

Self Tanner Basics Bundle: Medium to Dark

Sheila M

VERIFIED BUYER

New Holy Grail!!!! Must have for green beauty lovers!!! Obsessed!!!! I don't know why it took me so long to try their sunless tanner because their tinted SPF moisturizer is my daily Holy Grail. I've loved everything I've tried by this company. But I'd lost hope of organic sunless tanners looking good on my already supper yellow undertoned skin. I've tried Ecotan, Isles of Paradise, Clarins, Tan Organic, and a toooon of brands...I decided why not give their sunless tanner a try since all the ingredients are things I'd actually want to put on skin. And wow!!! In love!!!

ITEM TYPE:

Self Tanner Basics Bundle: Medium to Dark

VERIFIED BUYER

It gives great natural color especially for the winter months! I’m wearing the color fair to medium 🤎

ITEM TYPE:

Self Tanner Basics Bundle: Medium to Dark

HEAR WHAT REAL CUSTOMERS THINK ABOUT OUR TANNERS

Thousands of Glowing Fans

COLOR

★★★★★ 4.9

INGREDIENTS

★★★★★ 5.0

EASY-TO-USE

★★★★★ 4.9

SCENT

★★★★★ 4.8

tag us @beautybyearth

Real customers real stories

3 Steps to Glowing✨

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STEP 1: EXFOLIATE

Use a loofah, exfoliating pad, or a body scrub to gently get rid of dead skin cells.

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STEP 2: Apply

When you’re ready, apply a thin layer of self tanner evenly over your legs, arms, torso, and face (avoid your eyes).

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STEP 3: Maintain

Your skin should reach your desired color within 6 hours. If it doesn’t, reapply the following day.

MEET TEAM GLOW

Self Tanner Body Lotion

This ultra-hydrating tanning lotion has zero dyes or synthetic junk, all while giving you a natural-looking glow. Perfect for beginners, pros, and everyone in between.

Face Self Tanner Lotion

This vegan face self tanner lets you build your tan one layer at a time to get your ideal level of bronze without clogging your pores or triggering breakouts.

Self Tanner Mousse

Enjoy a pillowy pump of tanning perfection with this quick-drying mousse. It has a subtle, clean and fresh scent.

Self Tanner Body Spray

If you're looking for an easy way to maintain your glow, this citrus mint-scented tanning body spray is for you! Spritz, rub in, and get glowing.

Self Tanning Facial Serum

This self tanner face serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follow up with your favorite moisturizer or facial oil, & you're good to GLOW!

Facial Bronzing Mist

This luxurious face bronzing mist will give your face a lovely glow while nourishing skin with hydrating superstar, Hyaluronic acid. It only takes a few pumps to get that beach-babe bronze look.

Self Tanner Drops

An effortless, lightweight bronzed glow without the worries of streaks, these luxurious drops will pair perfectly with any facial or body moisturizer.

Free Shipping $49+

Get Free Shipping with USA orders $49+

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FAQ

Your Questions, Answered

Obessively Natural Beauty

Beauty products that promote healthy bodies, communities, and the planet. 

🌿

Ingredients

Natural, organic, and nourishing ingredients

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Heck, No

Never parabens, sulfates, or other junk

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Cruelty-Free

Leaping Bunny Certified

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ECO 💚

Plastic Neutral Certified.

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