Affiliate Update - July 14, 2023

There’s a new social media app in town: Instagram Threads.

Owned and operated by Meta, the platform is reminiscent of the early days of Twitter.

And in true internet fashion, Threads is already stirring up conversations amongst social marketers, creators, and business owners alike. 

Threads on threads are asking how to use the app, what they should post, and how (and if) they should incorporate Threads into their social strategy.

Later’s initial thoughts? 

Don’t stress about having an Instagram Threads strategy just yet.

Later's Social Media Manager, Christine Colling shares, “The main focus should be about educating and entertaining your audience in these beginning stages. No one knows what they're doing yet and there's beauty (and comfort) in the chaos.”

Just like any new feature or product release, there’s a natural learning curve.

Adopting something new doesn’t (and shouldn’t!) happen overnight.

Especially if you're a small business owner or a social media team of one. 

Christine explains, “For now, take the time to have fun and test out content. Just like us, Meta is also figuring out Threads, and the platform could look completely different next week.”