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Self Tanner Kabuki Brush Set
$30.98 $21.59

Barrier Protection Mineral Sunscreen Duo (SPF 50)
$57.98 $46.38

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Shower steamers orange & cinnamon

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Tube of Beauty by Earth Face Tanner Lotion on a beige background

Face Self Tanner Lotion - Vegan Ingredients for Sensitive Skin

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Body wash shower gel peppermint tea tree tube with 'Beauty by Earth' branding

Body Wash Shower Gel

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Self Tanning Application Kit (3-Piece Set)

Self Tanning Application Kit (3-Piece Set)

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Blue exfoliating gloves with packaging on a beige background

Exfoliating Gloves (Heavy Exfoliation)

$11.99

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  • Tube of Beauty by Earth Self Tanner Tanning Lotion on a beige background Before and after comparison of a woman holding a tube of lotion. BEST-SELLER $10.79 OFF • code SMBIZ 30% OFF
    Self Tanner Body Lotion
    $35.99 $25.20 (30% OFF)
    Medium
  • Tube of Beauty by Earth Face Tanner Lotion on a beige background Face Self Tanner Lotion - Vegan Ingredients for Sensitive Skin BEST-SELLER $8.99 OFF • code SMBIZ 30% OFF
    Face Self Tanner Lotion - Vegan Ingredients for Sensitive Skin
    $29.99 $21.00 (30% OFF)
    Light
  • Self Tanner Tanning Drops Before and after comparison of a woman with long blonde hair, wearing a black headband. TRENDING $9.90 OFF • code SMBIZ 30% OFF
    Self Tanner Drops - Customizable Face Tanner
    $33.00 $23.10 (30% OFF)
    Light
  • Two tubes of 'Beauty by Earth' tanning lotion on a beige background Side-by-side comparison of a woman before and after using self tanning body lotion wearing a black sports bra and leggings against a neutral background. $26.49 OFF • code SMBIZ 41% OFF
    Self Tanner Lotion Duo – Face & Body Bundle
    $64.99 $38.50 (41% OFF)
    Light
  • Face wash cleansing gel bottle Before and after comparison of a woman's face with acne on the left and clear skin on the right. BEST-SELLER $8.69 OFF • code SMBIZ 30% OFF
    Superfruit & Sea Kelp Face Wash Gel for Oily & Combination Skin
    $28.99 $20.30 (30% OFF)
  • Tube of Beauty by Earth Cleansing Face Scrub on a beige background Before and after comparison of a woman applying a skincare product to her face. STAFF PICK $8.69 OFF • code SMBIZ 30% OFF
    Vegan Cleansing Face Scrub (2-in-1 Exfoliating Scrub for Acne & Blackheads)
    $28.99 $20.30 (30% OFF)
  • Beauty by Earth self-tanning water bronzing face mist bottle Before and after comparison of a woman's face with a natural glow, showing long-lasting effect. $8.99 OFF • code SMBIZ 30% OFF
    Self Tanning Water Bronzing Face Mist
    $29.99 $21.00 (30% OFF)
    Medium
  • Beauty by Earth Self Tanner Mousse bottle on a beige background Before and after comparison of a person wearing a white bikini. $7.49 OFF • code SMBIZ 30% OFF
    Self Tanner Body Mousse (Travel Size)
    $24.99 $17.50 (30% OFF)
    Light
  • Beauty by Earth Coffee Bean Eye Cream tube Before and after comparison of eye area with text indicating product's effect on puffiness and dark circles. AWARD-WINNER $7.79 OFF • code SMBIZ 30% OFF
    Coffee Bean Eye Cream for Dark Circles & Puffiness, Vegan Formula
    $25.99 $18.20 (30% OFF)
    Target under-eye dark circles and puffiness with Coffee Bean Eye Cream—a vegan solution formulated for sensitive skin, designed to brighten and hydrate using natural, certified ingredients. This clean beauty essential helps revitalize tired-looking eyes in as little as two weeks, supporting healthy skin renewal without synthetic chemicals. Key Features & Specs Primary ingredients: Organic coffee seed extract (caffeine), aloe vera leaf juice, cranberry extract, vitamin A, jojoba oil Benefits: Reduces visible dark circles and puffiness; hydrates and strengthens the delicate eye area; brightens tired-looking eyes Skin compatibility: Tested suitable for all skin types, including sensitive and mature skin. Vegan & cruelty-free: No animal-derived ingredients, never tested on animals Save to use: Free from parabens, sulfates, synthetic dyes, and artificial fragrance.  Texture: Lightweight, fast-absorbing cream for daily AM/PM use Recommended Use Cases Daily brightening and hydration for those with mild to moderate under-eye circles Reducing appearance of puffiness after poor sleep or extended screen time Soothing and revitalizing for sensitive or mature skin seeking gentle, certifiably clean ingredients Layering under makeup to smooth the eye area without residue Long-term maintenance for users preferring vegan and cruelty-free skincare Frequently Asked Questions What makes coffee bean eye cream effective for dark circles and puffiness? Coffee seed extract delivers natural caffeine, supporting microcirculation and visibly reducing dark circles and under-eye puffiness. Aloe vera and antioxidants further soothe and hydrate, as confirmed by clinical customer surveys. How does this compare to aloe vera-based or retinol eye creams? Coffee bean eye cream offers targeted anti-puffiness and brightening without synthetic actives or risk of irritation—ideal for beginners and those with sensitive skin—while retinol/peptide formulas focus on wrinkle reduction but may increase sensitivity. Is this eye cream safe for very sensitive skin? Yes, the formula is dermatologist-reviewed for sensitive skin and free from synthetic fragrance, dyes, parabens, and sulfates. Always patch test before first use. How soon can I expect visible results? Most customers see brighter, less puffy eyes in 14–21 days with daily use. Are multipacks more cost-effective for long-term use? Multipack options offer a lower per-unit cost and ensure consistent use, which supports best results for long-term skin health. Packaging is fully recyclable.
  • Beauty by Earth handmade in the USA bath bombs Bath bomb being used in the bathtub with flowers $11.99 OFF • code SMBIZ 30% OFF
    Relaxing Bath Bomb Gift Set - (6-Pack) – Natural & Vegan Ingredients
    $39.99 $28.00 (30% OFF)
    Beauty by Earth's Bath Bomb Gift Set includes six large, dye-free bath bombs formulated with natural clays and essential oils for sensitive skin. Each bath bomb delivers a distinct aromatherapy experience—lavender for relaxation, peppermint for rejuvenation, and more—without synthetic dyes, fragrances, or glitter. Suitable for all skin types and safe for children and adults, these bath bombs help hydrate dry skin and soothe irritation during a 20-minute soak. Key Features Set Includes: 6 bath bombs, each 4.5 oz (128g) Ingredients: Kaolin clay, baking soda, Epsom salt, essential oils (lavender, peppermint, rose), sage, comfrey, turmeric Formulated For: Sensitive skin, dry skin, and daily relaxation Free From: Synthetic fragrances, dyes, parabens, phthalates, glitter Packaging: Recyclable, plastic-free gift box Certifications: Vegan, cruelty-free, Leaping Bunny certified How Our Bath Bombs Compare Feature Beauty by Earth Typical Gift Sets Skin Sensitivity Hypoallergenic, dye-free Often includes colorants Scents Included 6 distinct, essential oil-based Usually 3-5 synthetic Packaging Plastic-free, recyclable Frequently plastic-wrapped Certifications Leaping Bunny, vegan Few are certified cruelty-free Frequently Asked Questions What makes this bath bomb set suitable for sensitive skin?Our formula is free from synthetic dyes, fragrances, and parabens—ingredients commonly associated with skin reactions. All essential oils and botanicals are tested for purity and gentle on delicate skin. How do I choose the best scent for relaxation?Soothe your mind with our lavender bath bomb, which uses true Lavandula angustifolia essential oil. For a refreshing experience, select peppermint or citrus. Each scent is labeled for its aromatherapy benefit in the set. Does this set help moisturize dry skin?Yes. Ingredients like kaolin clay, sea kelp, and Epsom salt have been clinically shown to reduce dryness and enhance hydration during a warm bath. Verified reviews consistently note softer, smoother skin after use. Is a 6-pack bath bomb set a good gift idea?Absolutely—customers rate these as top gifts for birthdays, holidays, and self-care. Each bath bomb is individually packed for freshness and presented in a recyclable gift box suited for any occasion.
  • Self Tanning Application Kit (3-Piece Set) Before and after comparison of a woman in a brown bikini against a neutral background. $5.69 OFF • code SMBIZ 30% OFF
    Self Tanning Application Kit (3-Piece Set)
    $18.99 $13.30 (30% OFF)
    Skip the streaks – get the natural-looking tan you want with our self tanner mitts. This professional-grade applicator kit includes everything you need for a perfect tan, including self tanner applicator mitts for the body and face and an exfoliating mitt. VERSATILE 3-PIECE SET - The tanning mitt set features a mitt for self tanner, tanning glove for face application, and an exfoliating mitt to prep your skin for a flawless suntan.
  • Vitamin C Serum Bottle Two bottles of Beauty by Earth Vitamin C serum, one with an old pump and the other with a new dropper, on a beige background. STAFF-PICK $8.99 OFF • code SMBIZ 30% OFF
    Hyperactive Anti-Aging Vitamin C Serum
    $29.99 $21.00 (30% OFF)
    Say goodbye to dull skin and hello to a firmer, more youthful complexion! Our HyperActive Anti-Aging Vitamin C Serum is formulated to not only protect against external damage and free radicals, but also reduce fine lines and wrinkles. You'll be glowing in no time!
  • Bakuchiol Face Serum Two bottles of 'Beauty by Earth Youth Restoration Bakuchiol Face Serum , one with an old pump and the other with a new dropper, on a beige background. ANTI-AGING $8.99 OFF • code SMBIZ 30% OFF
    YouthRestoration Bakuchiol Face Serum
    $29.99 $21.00 (30% OFF)
    Harness the power of Bakuchiol the natural alternative to Retinol! This silky serum helps improve skin's brightness, tone, and texture while minimizing pores and diminishing fine lines. It's perfect for helping you achieve firmer, plump-looking skin using some of nature's best ingredients! It fights wrinkles, fine lines, evens out your skin tone, and can even ease breakouts. Other guys out there are a little too harsh for our liking. Bakuchiol is the real MVP when it comes to achieving skincare greatness.
  • Self tanning lotion with kabuki body brush applicator on a light gray background Before and after with a blonde model holding Beauty by Earth self tanning body lotion in the after picture. $16.19 OFF • code SMBIZ 30% OFF
    Self Tanner Body Lotion Brush Bundle
    $53.99 $37.80 (30% OFF)
    Medium
  • Tube of Beauty by Earth self Tanner tanning lotion with a black mitt on a beige background Before - After $11.99 OFF • code SMBIZ 30% OFF
    Self Tanner Body Lotion Basics Bundle
    $39.99 $28.00 (30% OFF)
    Medium
  • Packaging of Beauty by Earth Eucalyptus Mint Shower Steamers on a beige background Two side-by-side images of a woman with text 'Why rush, when you can unwind?' Before and after with shower steamers. $5.99 OFF • code SMBIZ 30% OFF
    Shower Steamers (7-Pack)
    $19.99 $14.00 (30% OFF)
  • Vanilla Coconut Body Scrub jar with visible scrub Comparison of legs with and without hair removal using a hair removal product. $8.99 OFF • code SMBIZ 30% OFF
    Body Scrub Vanilla Coconut
    $29.99 $21.00 (30% OFF)
    This exfoliating sugar scrub revitalizes dull skin for a radiant glow. Packed with thirst-quenching oils, antioxidants, and anti-bacterial agents, our certified organic scrub will leave your skin feeling hydrated and nourished. Smooth skin is just a scrub away.
  • Tube of Hyaluronic Acid Eye Gel on a beige background Before and after comparison of a woman's eye area with text indicating reduction of puffiness and fine lines. $20.99 OFF • code SMBIZ 75% OFF
    Hyaluronic Acid Eye Gel
    $27.99 $7.00 (75% OFF)
    Looking to erase the signs of aging around your eyes? This Hyaluronic Acid Eye Gel is just what you need! The antioxidant-rich formula helps to smooth out puffiness and fine lines, while the cooling stainless steel applicator provides a soothing sensation.  So say goodbye to those tired-looking eyes and hello to youthful-looking skin!
  • Self Tanner face serum medium to dark with a kabuki facial brush on a light gray background Before and after comparison of a woman's face after using Beauty by Earth self tanning serum and facial kabuki brush with text 'One application, Lasting Results!' $14.48 OFF • code SMBIZ 32% OFF
    Self Tanner Facial Serum and Kabuki Facial Brush Bundle
    $45.98 $31.50 (32% OFF)
    Medium
  • HyperActive Anti-Aging® Vitamin C Toner - Single - EC - Beauty by Earth Before and after comparison of a person's face with text indicating dark spot reduction. $8.99 OFF • code SMBIZ 30% OFF
    HyperActive Anti-Aging Vitamin C Toner
    $29.99 $21.00 (30% OFF)
    Formulated with our exclusive HyperActive Anti-Aging blend, this toner packs in a blend of hydrating + antioxidant rich ingredients like Apple Fruit Cell Culture, Green Tea, White Tea and Hyaluronic Acid. Together, this Vitamin C Toner formula works to add moisture, brighten, and reduce redness while also offering protection against free-radicals.
  • Peppermint Tea Tree Body Scrub jar with visible scrub on beige background body scrub before/after $7.49 OFF • code SMBIZ 30% OFF
    Peppermint Tea Tree Body Scrub
    $24.99 $17.50 (30% OFF)
    Get ready to glow! This scrub's intoxicating peppermint tea tree scent plus moisturizing oils will give you a lustrous glow after a single use. So go ahead and get rid of rough and dry skin without the harsh chemicals. We're pretty sure you're going to be as obsessed with this as we are.
  • YouthRestoration Bakuchiol Face Toner BEFORE AFTER ACNE ANTI-AGING $8.99 OFF • code SMBIZ 30% OFF
    YouthRestoration Bakuchiol Face Toner
    $29.99 $21.00 (30% OFF)
    Harness the power of Bakuchiol, the natural alternative to Retinol! This lightweight toner helps improve skin's brightness, tone, and texture while minimizing pores and diminishing fine lines. It's perfect for helping you achieve firmer, plump-looking skin using some of nature's best ingredients! Loaded with antioxidants and anti-inflammatory properties, this effective yet gentle ingredient will take your skincare game to the next level in an easy-to-apply toner! 
  • Beauty by Earth Eucalyptus Mint Shower Steamers packaging with tablets on a beige background additional-10% TOP GIFT $9.00 OFF • code SMBIZ 30% OFF
    Shower Steamers (14-Pack)
    $30.00 $21.00 (30% OFF)
  • Beauty by Earth dry shampoo and volume powder bottle on a white background non-aerosol dry shampoo NEW $7.99 OFF • code SMBIZ 37% OFF
    Dry Shampoo & Volume Powder (Feel Good Citrus)
    $21.99 $14.00 (37% OFF)
    Revive and volumize your roots with an exquisitely upgraded formula, crafted from ultra-fine, botanical dry shampoo powder. Crafted from an exceptional blend of ultra-fine, botanical powders—including Certified Organic Aloe, Rice, and Tapioca—this next-generation formula refreshes greasy, unwashed strands. Gently puff the dry shampoo onto hair and enjoy a weightless, invisible finish that leaves your locks looking fresh and revitalized. Each puff leaves strands refreshed with a subtle citrus aroma, powered by essential oils  with no fragrances, dyes, or filler chemicals.  What makes it unparalleled: Beautiful, clean Locks: Helps extend your hair between washes, leaving hair stronger and silkier. Volumizing & Hold: Adds volume to strands and hold styles and braids. Particularly rewarding for fine, thin hair.   Whisper-Soft Texture: A delicate mist that vanishes into hair, leaving no trace but impeccable volume and vitality. Flawless, Invisible Finish: Zero chalky residue—only effortlessly refreshed, naturally radiant hair. Subtle Citrus Scent from Essential Oils: A subtle, uplifting veil of citrus—sophisticated, clean, and irresistibly fresh. Elevated Botanical Infusion: Certified Organic Aloe, Rice, and Spearmint, enriched with Biotin for hair that is not only revived, but deeply nourished. No residue. No compromise. Only the sublime sensation of hair that looks—and feels—freshly styled. For those who demand more from their beauty rituals—whether perfecting a post-workout touch-up, extending a flawless blowout, or restoring luster mid-day—this is your essential, uncompromising refresh. Fresh hair. Fresh formula. A fresher you.
Formulations Made in the USA •
Female-Founded •
Leaping-Bunny Cruelty-Free •
2+ Million Orders •
Crafted in Small Batches •
Happiness Guaranteed •
Formulations Made in the USA •
Female-Founded •
Leaping-Bunny Cruelty-Free •
2+ Million Orders •
Crafted in Small Batches •
Happiness Guaranteed •
Free Shipping over $65

Free Shipping over $65

Get free shipping on USA* orders over $65

60-Day Guarantee

60-Day Guarantee

We're so sure you'll love it, we give you a 60-day money-back guarantee.

Free & Easy Returns:

Free & Easy Returns:

No hassle returns. We make it easy!

Prudence holding a tube of 'Beauty by Earth' self-tanner in a home setting.

Better-for-You Beauty

When I was pregnant with my second kid, I started realizing there just wasn't a clean self tanner on the market. Everything was filled with dyes, harsh chemicals, and fragrances.

I wanted to create a sunless tanner that I felt good about putting on my body. Something that I could even use while pregnant and breastfeeding, without the fear of scary health risks. Because all of us deserve products with better-for-you ingredients and even better results.

Potent botanical ingredients | Shea Butter | Coconut Oil | Aloe Vera | Sugar Beet-derived DHA

93% felt more confident in their own skin | 100% saw visible results*
*Of those surveyed

I'm confident you'll fall in love with your tan or any other products you use from Beauty by Earth.

Don't settle for toxic ingredients.
Make the switch to clean beauty products, powered by natural and organic ingredients.

Prudence M. | Founder

Customers are saying

4.76 ★ (17564)
Verified

FAQ

Your Questions, Answered

Which shade of self tanner should I use: Light or Medium?

✨ How to easily choose the right formula for you by your skin tone's natural darkness.

1: Are you very fair? Burn easily? Choose our Light formula.

2: More yellow or caramel tones? Try our Medium formula.

Note: If you shopped with us before, Fair to Medium is now labeled Light and Medium to Dark is now labeled Medium.✨

Are all your products vegan?

The majority of our products are vegan with the exception of a few products that use boar hair or beeswax. We’re a certified cruelty-free company and are big animal lovers! If you have questions about how any of our products are developed, feel free to reach out at [email protected]

How do your BOGO coupons work?

Buy One, Get One (BOGO) Offers—When you use BOGO coupons at our store, you will need to first add all of the desired products to the cart. Once you’ve added the products and the coupon code, the coupon will give you the 2nd matching and/or lowest price item(s) for free.

(Note, in order to get BOGO to multiply, you must add all desired items. Once all are added, within every pair or every other product, the item of equal of lowest price will be discounted at checkout.

Please note, all desired products MUST be added to the cart before applying the code. BOGO can only work in pairs, meaning if you have 4 products in your cart you will receive 2 free. If you have 5 items in your cart, you will only receive 2 free. Please be sure to add items in sets of 2. Must add a minimum of 2 items for the code to work.)

 

How do I get Free Shipping on my order?

SHIPPING POLICY

ALL US* orders $65+ ship FREE!* We pride ourselves on fast, accurate delivery, and great service.

Need help? Give us a shout!

*Free shipping is restricted to the 48 continental states, excluding Hawaii, Alaska, and Puerto Rico.

How can I get freebies with my order?

We love freebies too!

1: Download our App and shop! We've always got freebies available on the app that unlock at various price points. On the app, you can CHOOSE which freebie you'd like if you've met the price threshold!

2: Checkout on our website and unlock cart freebies!
These change from time to time as does the price threshold to unlock them. PSST.. yes you can get more than one!

3: Subscribe to our Essentials Club! You'll get FREE, full-sized products on your 2nd and 4th renewals. PLUS, you'll unlock a bonus 200 beauty bucks in rewards (with $10 store credit) on your 5th renewal. Sounds good, amiright?

What is your return policy?

RETURNS POLICY
Love it or get your money back!If you’re not satisfied with your purchase you can return it within 30 days – HASSLE FREE and we will refund the original purchase price of the product. It’s really that simple.

HOW IT WORKS
1. Email [email protected] your return request with the following information:a. Contact information (name, phone number, email address)b. Place of Purchase (Website, Amazon, etc.)c. Order Numberd. Item Purchasede. Reason for Return

2. Beauty by Earth will email you a shipping label to return the item.

3. Mail your return, using the label provided, back to Beauty by Earth with the following included in the shipment:

a. Original Purchase Receipt

b. A Note Stating Reason for Return

Refunds are processed within 2 to 5 days and will be re-credited to the original method of payment.

Please note the following items are non-refundable:

-Original Shipping Charges and Shipping Protection Charges

-Gift Cards

-Beauty Bloopers

-Gifts, freebies, or samples.

How do I apply to collaborate with your brand?

We're delighted you're interested in collaborating with us!

As a small business, we don’t currently offer paid content campaigns, but would be happy to send gifted products in exchange for posts or videos. You can also sign up to be an affiliate with us and earn cash when you bring in sales!

If that sounds amenable to you, please sign up here.

How do subscriptions work?

Our Subscriptions are super simple!

1: Select a delivery period that fits your needs (every 30 days, 45 days, 60 days, or 90 days.)

2: Save 15% off of your subscription. Better still, get FREE SHIPPING* when you order $60 or more!

3: You can pause or cancel your subscription at any time. Just log in to your account and click on manage subscriptions.


*Free shipping only applies to orders of $60 or more sent within any of the contiguous states within the USA. Does not apply to Alaska, Hawaii, or Puerto Rico.