Best Seller
Self Tanner Body Lotion - Before and after
Self Tanner Body Lotion
KEY INGREDIENTS: Sugar Beet derived DHA, Organic Aloe vera, organic coconut oil, organic shea butter, organic argan oil, organic jojoba oil
Self Tanner Body Lotion - Before and After
Self Tanner Body Lotion - Ingredients
Self Tanner Body Lotion - Before and after
Self Tanner Body Lotion - Reviews

Self Tanner Body Lotion

"I've never looked so good!" -Tera S.

Delivery
Delivered every 30 days
How subscriptions work
Products are automatically delivered on your schedule. No obligation, modify or cancel your subscription anytime.
OR BUY ONCE
Self Tanner Body Lotion
Fair to Medium - Single
Frequency: Delivered every 30 days

US orders of $40+ ship free!

Ships Same Day from Carrollton, TX

FREE & EASY RETURNS

The Best Tan comes with the Best Ingredients.

The most beautiful tan of your life has arrived. Get a natural-looking glow with our Self Tanner Body Lotion made from ultra-hydrating ingredients & zero junk. No messy dyes or dry skin worries. Look sexy and feel confident!

  • The best tan of your life
  • So gentle, perfect for all skin types
  • Skin-nourishing ingredients like Shea Butter, Aloe, & Coconut Oil
  • Made in the USA
  • 100% chance you'll turn heads

Feel confident in your body with a tan that's luxuriously hydrating and leaves skin bronzed and glowing🌟 We've infused our best selling tanner lotion with nature's finest, like coconut oil, shea butter, cranberries, and a sugar-beet derived DHA. The tanning lotion doesn't just tan — it rejuvenates, hydrates, and cares for your skin deeply.

As you smoothly apply our lotion, you'll feel the rich, creamy texture pampering every inch of your skin. The subtle, natural scent of coconuts transports you to beach-side vistas while skin transforms to bronzed. Reveal a gorgeous, natural-looking tan that looks and feels as if you've just returned from a tropical holiday.

The best part? You're nurturing your skin with every application, thanks to our commitment to clean, skin-loving ingredients!

  • DHA (Dihydroxyacetone)

    DHA is the core tanning ingredient in nearly every self tanner out there. Our DHA is uniquely derived from non-GMO sugar beets to provide you with that flawless glow. How does DHA work? Good question, DHA reacts by temporarily darkening your dead skin cells on the surface. Similar to a browning apple laid out once you've cut into it, you will start to notice the color change as time goes by.

  • Coconut Icon - Ingredients

    COCONUT OIL (Cocos nucifera)

    Infuses skin with moisture, enhancing shine, elasticity, and youthful glow to hair and skin.

  • Witch Hazel Icon - Ingredients

    WITCH HAZEL (Hamamelis Virginiana)

    Relieves Inflammation and skin irritation, fights acne, wards off infections and protects against skin damage.

  • Shea Butter Icon - Ingredients

    SHEA BUTTER (Butyrospermum Parkii)

    Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combatting inflammation.

Self Tanner Body Lotion Ingredients:

Aqua, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Beet Derived), Cetyl Alcohol, Stearyl Alcohol, *Cocos Nucifera (Coconut) Oil, *Glycerin (Vegetable), *Camellia Oleifera (Japanese Green Tea) Leaf Extract, *Punica Granatum (Pomegranate) Extract, *Hamamelis Virginiana (Witch Hazel) Extract, *Vaccinium Macrocarpon (Cranberry) Fruit Extract, *Simmondsia Chinensis (Jojoba) Seed Oil, *Argania Spinosa Kernel (Argan) Oil, Leuconostoc/Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract 
 *Certified Organic Ingredients


Glowing - Benefit Icon
Smells like coconut - Benefit Icon
Moisturizing - Benefit Icon
“It works so well! Is beginner friendly. It goes on like a regular white lotion so you know where it is going.”
watch video

RETURNS POLICY

100% Happiness Guarantee

If you're not obsessed with your purchase, it's on us. Items purchased within the last 60 days are returnable. For subscription returns, please email info@beautybyearth.com. Freebies, promotional gifts, and gift cards are not returnable.

If you have any questions or concerns, we’d love for you to reach out!

Submit a return request

Click the profile icon in the store's navigation, or go to the refund policy or a returns page, and then request a return.


For One-Time Purchase Orders

1. Log in to your account:

 -  In the Email field, enter your email address, and then click Continue.

 - In your email account, open the email sent from our store and copy the six-digit verification code included in the email.

 - Go back to the online store, and then enter a six-digit verification code.

2. Click the order that you want to submit the return for.*

3. If your order has more than one item, then select the items that you want to return.

4. Select a return reason and add a note for the store.

5. Click Request return.

If your return request is approved and requires shipping, then you receive an email with shipping instructions and a return shipping label. After the product is returned, you receive a refund.

*Please note, the order must be fulfilled or partially fulfilled for return eligibility.

For Subscription Purchase Orders

1: Click this link to view your active subscriptions.

2: Click on the subscription you would like to cancel. 

3: On the left-hand side, click the link at the bottom of the sidebar that says, "Cancel Subscription." Next, select why you're canceling and click "cancel subscription."

That's it! Now you're canceled.

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SHIPPING POLICY

Shipping Charges are a flat rate based on the method of shipment as follows:

Continental United States

  1. Standard Shipping (5-8 Business Days) FREE on orders $40+

  2. Standard Shipping (5-8 Business Days) $4.99

  3. Expedited Shipping (2-4 Days) $15.95

  4. Express Shipping (1 Day) $35.00

Alaska/Hawaii / Puerto Rico

  1. Standard Shipping (5-7 Days) $14

  2. Expedited Shipping (2-4 Days) $19

  3. Express Shipping (1 Day) $40.00

Canada & Mexico

  1. Economy International (5-10 Days) $18

International

  1. International Flat Shipping (3-10 Days) $28.00

Note: Shipping charges are assessed at a flat rate however any duties & taxes charges that become due in order to receive the shipment are the responsibility of the consignee to pay so the shipment can be delivered.

United Kingdom – UNAVAILABLE FOR SHIPMENTS

Currently, we are unable to offer shipping options serving the United Kingdom (UK).

*Free shipping is restricted to the 48 contiguous states, excluding Hawaii and Puerto Rico.

BBE Package Protection

Get peace of mind with Delivery Guarantee. If your order is damaged, stolen, or lost during transit, we will send you a new one right away for just a small percentage of your order's value. If you select this service, you’ll pay a variable fee (depending on your order total) at checkout for the confidence that we will fix any issues you experience with your order free of charge. This includes a full replacement of any items damaged, lost, or stolen in transit.

This shipping protection is completely optional and not required to purchase. The option to remove this is at the bottom of the checkout page on the shipping stage of checkout.

#1 Choice for Plant Based Self Tanner

Thousands of Glowing Fans

Color

★★★★★ 5.0

Scent

★★★★★ 4.7

Easy To Use

★★★★★ 4.9

Ingredients

★★★★★ 5.0

I’ve been spray tanning for many years (myself included), but I ran out of product for myself and had this. At first I wasn’t at all impressed but the reviews were so good I thought I’d try it again and I’m glad I did. I’ve never seen a self tanner (lotion) work the way this does. Yesterday I applied it 3xs throughout the day and the day before I did the same. Today I have a great tan. I can definitely wear shorts to work next week and that’s all I wanted bcuz it’s going to be so hot. In fact I think I like the looks of this better than when I spray myself. (I bought a spray tan machine when I left the salon and was taking chemo- a tan made me feel better after treatment). When I spray myself I can never get my neck the way that I want, but with this lotion I can. I’m really surprised at how much I like this bcuz I’m not easy to please when it comes to self tanners. Personally I’m not a fan of the smell BUT it does NOT give me a migraine so I can’t complain and will most definitely keep using it. 2 thumbs up all the way!

★★★★★ - Mikki L.

Verified Customer

Obsessed with this self tanner I've been using this self tanner for about a year now. It's by far the best tanning product I've ever used. I get compliments on my glow all the time and anytime I mention that it's self tanner they are in disbelief because it looks like I went on a little vacay. If one coat isn't enough for me after about 8 hours of waiting for it to soak it I will apply another coat to go a little darker (typically in the winter). Seriously do yourself a favor and get this product. I always feel so much happier when I have it and I love that it's a clean product and doesn't have a funky smell.

★★★★★ - ALLISON S.

Verified Customer

I absolutely love it! I have been searching for one that does not have that embarrassing yeastie smell and had yet to find one especially one with natural ingredients and it's both! It goes on like a lotion and doesn't seem to stain the sheets like others I have tried in past. The color looks super natural - it's especially perfect for the fall because it's not a super intense color just gives a nice olive tone. I have Mediterranean skin and tan easily and this color looks very similar to my color when I'm tan. 10 out 10! I will never use any other sunless tanning product again.

★★★★★ - Rachele

Verified Customer

Side by Side - 1 tan leg and 1 untan leg

Best self tanner on the market! I have pale skin and have never found a tanner that didn’t turn me orange or streak. This product is absolutely the only one I will use and I have been using it for over five years with fantastic results.

★★★★★ - Beverly N.

Verified Customer

Sydneys after using Beauty by Earth tanning lotion

This tanner never disappoints. I can be careless even and I never look orange and I don't ever had bad lines or streaks. I will repurchase over and over.

★★★★★ - Kelsey

Verified Customer

@kim ms before and after using Beauty by Earth self tanner lotion

Best self tanner! I love this self tanner! I get compliments all the time on how tan I look and when I say it’s a bottle no one believes me! No streaking at all!

★★★★★ - KIM M.

Verified Customer

@Abby before after self tanner results image

I have tanned in a tanning bed for a couple of years, always afraid of getting tanning lotions that looked orange. I read all the reviews on the lotions, and I thought I would give it a try. OMG...... it is perfect. The color is amazing. It looks natural, and last about 8-10 days!! I was hesitate on putting it on my face....works like a charm. I will forever buy this product.

★★★★★ - Jennifer E

Verified Customer

Self tanner body lotion by beauty by earth results alivia

I have been using self tanner for YEARS. I love being tan but I HATE feeling sticky and I cannot stand the smell of fake tan. I’ve tried probably every single tanning brand on the market and all different types of products from each one. (Waters, mousse, gels) they all stink and they’re all sticky. I’ve only tried one lotion and it was the bondi sands gradual tan and while it wasn’t sticky it did still stink super bad. I decided to give this product a try and I’m SO GLAD I did. I saw results from just one night, and it’s a lotion so you can just layer and layer and get darker and darker. It goes on great & isn’t oily or sticky feeling, feels like lotion so the wetness doesn’t bother me as much and it dries VERY quick. Like under 10 minutes. This is my new go to!

★★★★★ - KamAlivia

Verified Customer

Step: 1

Exfoliate!

Exfoliate!

Ready to tan? Start by exfoliating your skin. Use a loofah, exfoliating pad, or a body scrub to gently get rid of dead skin cells – our self tanning application kit will give you all the tools you need for a perfect tan. This will help make sure your tan last as long as possible. Give your feet, ankles, wrists and elbows a little moisturizing love beforehand to help make sure they don’t end up darker than your body (these are extra porous areas). PRO TIP: wait a day or two after shaving before using our self tanner.

Step: 2

Apply Self Tanner:

Apply a quarter-size amount of our clean-ingredient self tanner onto your mitt or applicator brush. Begin applying in sections, starting from your legs and work your way up. Use long, sweeping motions to ensure a streak-free application. Make sure to apply more lightly and blend well on your wrists, ankles, and hands. For your back, apply tanner with a back applicator or grab a friend to help.

Step: 3

Let your tan develop!

For best results, wait at least an hour with the tanner on your skin before showering, swimming, or doing any kind of aerobic exercise. After 6-8 hours, you'll see that beautiful tan develop. If you want to go darker, just reapply another coat after about an hour.

Step: 4

Maintain Tan:

Help your tan last by daily applying moisturizer to your skin.

EXFOLIATE!

Ready to tan? Start by exfoliating your skin. Use a loofah, exfoliating pad, or a body scrub to gently get rid of dead skin cells – our self tanning application kit will give you all the tools you need for a perfect tan. This will help make sure your tan last as long as possible. Give your feet, ankles, wrists and elbows a little moisturizing love beforehand to help make sure they don’t end up darker than your body (these are extra porous areas). 

PRO TIP: wait a day or two after shaving before using our self tanner.  

Apply Self Tanner

Apply a quarter-size amount of our clean-ingredient self tanner onto your mitt or applicator brush. Begin applying in sections, starting from your legs and work your way up. Use long, sweeping motions to ensure a streak-free application. Make sure to apply more lightly and blend well on your wrists, ankles, and hands. For your back, apply tanner with a back applicator or grab a friend to help.

Let Your Tan Develop:

For best results, wait at least an hour with the tanner on your skin before showering, swimming, or doing any kind of aerobic exercise. After 6-8 hours, you'll see that beautiful tan develop. If you want to go darker, just reapply another coat after about an hour. Most people wait about 4-7 days before reapplying to maintain the perfect glow, but do what works for you. Apply lotion daily for longest lasting results.

Maintain that GLOW!

For best results, wait at least an hour with the tanner on your skin before showering, swimming, or doing any kind of aerobic exercise. After 6-8 hours, you'll see that beautiful tan develop. If you want to go darker, just reapply another coat after about an hour.

We’re devoted to promoting people and the planet through clean beauty.

  • Best clean ingredients
  • Recyclable packaging
  • Plastic Neutral partnership
  • Leaping Bunny cruelty-free certified
  • Powered by clean air
  • Minimal Waste
Learn More
  • While it is not certified organic, our natural self tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any potentially harmful additives.

  • The Fair to Medium Self Tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist. 

    The Medium to Dark Self Tanners are perfect for those with neutral, olive, or warm undertones or people looking for a deeper tan. If you tan really easily or if your veins are greenish or invisible when you look at the underside of your wrist, this is likely the formula for you. 

    As always our dye free self tanners can be used by any skin tone, you’ll just need to pick your level of tan and which version works best with your gorgeous undertones to create your ideal tan!

    (Note: For reference, if you’re an avid Beauty By Earth fan, our original self tanner lotion is considered Medium to Dark. So if this tanner worked great for you, so will our other medium-dark varieties!)

  • The active ingredient in our self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It’s backed up by a carefully selected combination of supporting ingredients, including organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn’t love a bit of fruitiness in their self tanner?).

  • We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 5-7 days.

  • Prep Your Skin:

    Exfoliate: For an even tan, start with smooth skin. Shower and gently exfoliate your skin, focusing on dry areas like elbows, knees, and ankles.

    Moisturize Trouble Spots:  Once your skin is dry, lightly moisturize areas that tend to soak up more tanner lotion, such as elbows, knees, feet and hands. This prevents the tanner from absorbing too much and turning those areas darker than the rest of your body.


    Apply Self Tanner:

    Apply a quarter-size amount of our clean-ingredient self tanner onto your mitt or applicator brush. Begin applying in sections, starting from your legs and work your way up. Use long, sweeping motions to ensure a streak-free application. Make sure to apply more lightly and blend well on your wrists, ankles, and hands. For your back, apply tanner with a back applicator or grab a friend to help.

    Wait for Tan To Develop:

    For best results, wait at least an hour with the tanner on your skin before showering, swimming, or doing any kind of aerobic exercise. After 6-8 hours, you'll see that beautiful tan develop. If you want to go darker, just reapply another coat after about an hour. 

    Maintain Tan:

    Help your tan last by daily applying moisturizer to your skin. 

  • Uh-uh, no way. We never use parabens, phthalates, sulfates, artificial fragrances, or any other junk that has no business getting near your skin. And that rule applies to all our products, not just our self tanner. You can find a complete list of ingredients here:

    Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Beet Derived DHA), Cetyl Alcohol, Stearyl Alcohol, Organic Cocos Nucifera (Coconut) Oil, Glycerin (Vegetable), Organic Camellia Oleifera (Japanese Green Tea) Leaf Extract, Organic Punica Granatum (Pomegranate) Extract, Organic Hamamelis Virginiana (Witch Hazel) Extract, Organic Vaccinium Macrocarpon (Cranberry) Fruit Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa Kernel (Argan) Oil, Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract.

  • Any self tanner will leave streaks if it’s not used correctly, but with good technique our self tanner is primed to give you an even glow. If you really want great results, our spa-quality self tanner applicator mitts are your best bet.

  • Absolutely, but if you’d rather, try out our natural Face Self Tanner—specially formulated for the unique needs of your face. We recommend using a face moisturizer first and then applying the self tanner just as you would a moisturizer.  Get all the way to your hairline, your neck and ears too.

  • Our Self Tanner is perfectly safe for expectant women. Though if there is ever a question or concern it is always best to check in with your Doctor or Midwife. 


  • Our self tanner can provide great color, but it won’t protect you from the sun as it does not contain SPF ingredients. Make sure to keep up with your sunscreen routine no matter how often you use our tanner.

  • Absolutely. Self tanning is a much safer alternative to spending time in the sun or in tanning beds. Exposure to UVA and UVB radiation can cause premature aging, including age spots, fine lines, wrinkles, freckles, and more. With enough time it can leave your skin looking tough and leathery. And don’t even get us started on the cancer risk… No way around it – self tanning with a natural tanner is the best way to go.

  • We sure do! Find out more on our wholesale info page or drop us a line at wholesale@beautybyearth.com and we’ll get you taken care of.

  • Our self tanner is filled with natural ingredients that are gentle on sensitive skin. However, with any new product, it’s always a good idea to do a test patch before using it on larger areas. Take a look through our self tanner reviews to find out how other customers with sensitive skin reacted – the response has been overwhelmingly positive.

  • As often as needed! Keep an eye on your tan, and when it starts to fade go ahead and reapply. Most customers find that their tan lasts about 7 days before fading, but if you notice a difference sooner, there’s no reason not to reapply.

  • Take the time to apply it right – exfoliate first, be generous with the amount you use, and use a self tanning mitt. We find that we can extend the life of our tan by sticking to warm (not hot) showers and by moisturizing daily.

Bronze Up with Beauty by Earth Self Tanner Body Lotion - Clean Ingredients
Easy Application Self Tanner Body lotion
Beauty by Earth - Cruelty Free - Vegan - Organic and Natural Ingredients - Made in the USA - Happiness Guarantee
Which formula is right for you? Fair skin that freckles or burns easily? Try Fair to Medium. Olive tones or tan really easily? Try Medium to Dark
1 - Exfoliate 2- rinse 3- moisturize trouble areas 4- apply 5- wait 6-8 hours 6- reapply moistruzier to maintain glow
So many happy fans!
Skin loving natural ingredients - *GREEN TEA EXTRACT - Evens out discoloration
*SHEA BUTTER Keeps skin moisturized radiant
Find the right formula for you: Beginners or dry skin - Self Tanner Body Lotion. Pro tanner - Self Tanner Mousse or Body spray. Forgiving formula - Self Tanner Body Spray
AS seen on...
Before / after

real results

Before and After 7 - Beauty by Earth Self Tanner Body Lotion
Before and After 6 - Beauty by Earth Self Tanner Body Lotion
Before and After 1 - Beauty by Earth Self Tanner Body Lotion
Before and After 7 - Beauty by Earth Self Tanner Body Lotion
Before and After 8 - Beauty by Earth Self Tanner Body Lotion
Before and After 4 - Beauty by Earth Self Tanner Body Lotion
Before and After - Beauty by Earth Self Tanner Body Lotion
Before and After 10 - Beauty by Earth Self Tanner Body Lotion
Before and After 5 - Beauty by Earth Self Tanner Body Lotion
Before and After 5 - Beauty by Earth Self Tanner Body Lotion

Customer Reviews

Based on 1074 reviews
89%
(958)
7%
(72)
1%
(15)
2%
(17)
1%
(12)
A
Amber

Judy like the face tanner, the color is very natural looking , it’s smells okay and the product didn’t seem streaky like other products and it did not transfer to my clothes or sheets.

L
L.H. (Timnath, CO)
Very impressed!

Purchased the medium to dark body lotion and applicator brush; first saw an ad somewhere on social media about a year ago so I saved the website! It's rated a 1 on the EWG safe scale which is important to me. :-)

It applied evenly and effortlessly with the brush (I recommend the brush to avoid streaking, blotches and to get an even application) I used the residue from the brush around my ankles, feet and knees after applying it to the main portion of my legs --> worked perfect!

It applies clear and just as advertised, within 4 hours the color appeared.

Left image is before applying, right side is the next day less than 24 hours later, a single application.

Several hours after my second application a week later, I noticed a subtle self-tanner fragrance, however, yet it dissipated by the next morning.

It's delivered a soft, subtle and natural looking 'tan'. My second application was a week later which gave me the exact color I was looking for.

I'm super happy and found my forever self-tanner product to be used every spring when we are emerging out of winter and starting to wear shorts and short sleeves.

This product has my five star recommendation!

S
Sarah C. (Albany, NY)
Best self tanner to date ⭐️

This lotion applies naturally and creamy with zero chemical smell. I was very pleased with the application and skin bronzing results. I will be reordering this product.

L
Lisa (Granger, IN)
The best!!!

Hands down the best I have ever used!!!!!! It’s smooth, easy, not sticky, a beautiful color! Just wow!!!!!! I’ll use it forever !

M
Mary

This is the best tanning product I’ve ever used! Loved the lotion texture, doesn’t take a lot of lotion to get great streak-free color

So happy to hear that! Your support means a world to us <3

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