Cart

Your cart is empty!

Shop now

"The results look so natural!" -Elizabeth M.

Sunshine in a bottle, minus the damage.

One-Time Purchase

$30.99

Color

Select an option to see pricing.

Free & Easy returns — all day, 'er day!

Self Tanner

Want that sun-kissed glow but don’t want to spend hours baking in the sun? Our natural self tanner is the solution you’re looking for! You’ll get the beautiful, healthy tan you want without exposing your skin to harsh UV rays or the dyes, fragrances, and fillers used in conventional self tanners. ✨ Choose the right formula for you by your skin tone's natural darkness. Are you fair with pink or neutral undertones? Choose our Fair to Medium formula. More olive or cool undertones? Try our Medium to Dark formula.
Glowing - Benefit Icon
Smells like coconut - Benefit Icon
Moisturizing - Benefit Icon
Nourishing - Benefit Icon

We make it easy

Free Shipping Over $50

30-Day ‘Love it or Money Back’ Guarantee

Free & Easy Returns

Beautiful woman holding Beauty by Earth Self Tanner - video

Perfect For. . .

  • Getting a beautiful tan without the sun damage
  • Hiding stretch marks, scars, and veins
  • Infuse a healthy glow in sallow skin
Gluten Free - Benefits Icon
Leaping Bunny -  Benefits Icon
Good for 12 months after opening - Benefits Icon
Vegan - Benefits Icon
Made in the USA - Benefit Icon
Safe for Sensitive Skin - Benefit Icon
Perfect for Medium to Dark Skin Tones - Benefits Icon
Perfect for Fair to Medium Skin Tones - Benefits Icon

The DEETS

SKIN TYPE

Great for all! (Sensitive skin, babe? Yup, it’s good for even you.)

SCENT + TEXTURE

Subtle coconut scent with a smooth, creamy texture.

AMOUNT

Use enough self tanner to cover your entire body thoroughly. (Remember to go easy on all joints, hands, and feet.)

FREQUENCY

Self Tanner lasts 4 - 6 days for most people, so 1 time a week is usually just right. It’s buildable, so repeat sooner for a darker tan.

TIME TO RESULTS

You’ll see results from your self tan within six to eight hours.

REPLENISHMENT RATE

2 - 3 months is usually the replenishment rhythm most beach babes prefer.

What's Inside

Select an ingredient to see where it’s from, why we picked it, and other products with similar ingredients.

Coconut Oil Cocos nucifera

Located:Philippines
Benefits:Infuses skin with moisture, enhancing shine, elasticity, and youthful glow to hair and skin.

Witch Hazel Hamamelis Virginiana

Located:North America
Benefits:Relieves Inflammation and skin irritation, fights acne, wards off infections and protects against skin damage.

Cranberries Vaccinium Macrocarpon

Located:North America
Benefits:Rich in vitamins A and C essential for collagen production, cranberries also fight signs of aging by keeping skin hydrated and fighting off wrinkle-causing free radicals.

Shea Butter Butyrospermum Parkii

Located:Africa
Benefits:Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combatting inflammation.

Aloe Vera Aloe Barbadensis

Located:North America + Southern Europe
Benefits:Brimming with antioxidants Vitamins A and C, and enzymes, Aloe Vera fights inflammation and soothes irritated and dry skin skin. Aloe also helps combat acne and eczema.

Vanilla Vanilla Planifolia

Located:Central/South America
Benefits:Vanilla is filled with anti-inflammatory agents so it works to soothe the skin and help treat inflammatory acne. It has anti-aging properties as well so it keeps your skin young and beautiful! Vanilla helps skin infections with their healing process and overall promotes healthy skin!
Before and After - Results from Beauty by Earth's Self Tanner Body Lotion

I have used self tanner for at least 20 years. This is hands-down the best self tanner on the market.

How to use

  • Step 1:

    Use a loofah, exfoliating pad, or a body scrub to gently get rid of dead skin cells – our self tanning application kit will give you all the tools you need for a perfect tan. This will help make sure your tan lasts as long as possible. It’s also a good idea to paint your nails before applying your tanner – unless you like orange-y nails, that is. Give your feet a little moisturizing love beforehand to help make sure they don’t end up darker than your body. Finally, wait a day or two after shaving before using our self tanner. If you apply to newly shaved skin, all of your pores will show up as little orange dots.

  • Step 2:

    Be careful when working on loose areas of skin (such as the elbows and knees). These areas are more absorbent, so it’s easy to overdo it and end up with dark spots. Wearing latex gloves can help you get a more even tan, and will prevent colored palms. If you decide not to wear gloves, wash your hands immediately after tanning.

  • Step 3:

    Your skin should reach your desired color within six hours. If it doesn’t, reapply the following day. We find that reapplying every 4-7 days is best for maintaining color, but do what works best for you. Enjoy your sunny, golden skin! Apply lotion daily for longest lasting results.

Beautiful Woman Showing Off her Beauty by Earth Tan

Before/After

How to Recycle Your Self Tanner Tube

Recycling #4 Plastics – LDPE (Low-Density Polyethylene) Great news! While this form of plastic wasn’t always accepted by recycling centers, most do accept it now. Learn how to recycle your Self Tanner packaging here.

Our Self Tanner is Different!

Our self tanner has no dyes, artificial fragrances, and WONT stain clothing or sheets. Unlike other self tanners, you don’t have to worry about overwhelming synthetic scents, unnecessary dyes, and other potential irritants

  • Nutrient-rich ingredients that nourish skin
  • Won’t stain your sheets
  • Won’t leave you orangey-toned

How to Recycle Your Self Tanner Tube

Recycling #4 Plastics – LDPE (Low-Density Polyethylene) Great news! While this form of plastic wasn’t always accepted by recycling centers, most do accept it now. Learn how to recycle your Self Tanner packaging here.

Our Self Tanner is Different!

Our self tanner has no dyes, artificial fragrances, and WONT stain clothing or sheets. Unlike other self tanners, you don’t have to worry about overwhelming synthetic scents, unnecessary dyes, and other potential irritants

  • Nutrient-rich ingredients that nourish skin
  • Won’t stain your sheets
  • Won’t leave you orangey-toned

What Customers Are Saying

Frequently Asked Questions

While it is not certified organic, our natural self tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any potentially harmful additives.

Great question! The Fair to Medium self tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist. The Medium to Dark Self Tanners are perfect for those with neutral, olive, or warm undertones or people looking for a deeper tan. If you tan really easily or if your viens are greenish or invisbible when you look at the underside of your wrist, this is likely the formula for you. As always our dye free self tanners can be used by any skin tone, you’ll just need to pick your level of tan and which version works best with your gorgeous undertones to create your ideal tan!

(Note: For reference, if you’re an avid Beauty By Earth fan, our original self tanner lotion is considered Medium to Dark. So if this tanner worked great for you, so will our other medium-dark varieties!)

The active ingredient in our self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. It’s 100% natural and non-GMO. It’s backed up by a carefully selected combination of supporting ingredients, including organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn’t love a bit of fruitiness in their self tanner?).

We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 5-7 days.

We get this question all the time! So often, in fact, that we wrote a blog post about it. Check it out here.

Uh-uh, no way. We never use parabens, phthalates, sulfates, artificial fragrances, or any other junk that has no business getting near your skin. And that rule applies to all our products, not just our self tanner. You can find a complete list of ingredients here:

Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Beet Derived DHA), Cetyl Alcohol, Stearyl Alcohol, Organic Cocos Nucifera (Coconut) Oil, Glycerin (Vegetable), Organic Camellia Oleifera (Japanese Green Tea) Leaf Extract, Organic Punica Granatum (Pomegranate) Extract, Organic Hamamelis Virginiana (Witch Hazel) Extract, Organic Vaccinium Macrocarpon (Cranberry) Fruit Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa Kernel (Argan) Oil, Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract.

Any self tanner will leave streaks if it’s not used correctly, but with good technique our self tanner is primed to give you an even glow. If you really want great results, our spa-quality self tanner applicator mitts are your best bet.

Absolutely, but if you’d rather, try out our natural Face Self Tanner—specially formulated for the unique needs of your face. We recommend using a face moisturizer first and then applying the self tanner just as you would a moisturizer.  Get all the way to your hairline, your neck and ears too.

Our self tanner can provide great color, but it won’t protect you from the sun as it does not contain SPF ingredients. Make sure to keep up with your sunscreen routine no matter how often you use our tanner.

We sure do! Find out more on our wholesale info page or drop us a line at wholesale@beautybyearth.com and we’ll get you taken care of.

Absolutely. Self tanning is a much safer alternative to spending time in the sun or in tanning beds. Exposure to UVA and UVB radiation can cause premature aging, including age spots, fine lines, wrinkles, freckles, and more. With enough time it can leave your skin looking tough and leathery. And don’t even get us started on the cancer risk… No way around it – self tanning with a natural tanner is the best way to go.

Our self tanner is filled with natural ingredients that are gentle on sensitive skin. However, with any new product, it’s always a good idea to do a test patch before using it on larger areas. Take a look through our self tanner reviews to find out how other customers with sensitive skin reacted – the response has been overwhelmingly positive.

As often as needed! Keep an eye on your tan, and when it starts to fade go ahead and reapply. Most customers find that their tan lasts about 7 days before fading, but if you notice a difference sooner, there’s no reason not to reapply.

Take the time to apply it right – exfoliate first, be generous with the amount you use, and use a self tanning mitt. We find t