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Face Self Tanner

Give your face that beach glow without leaving home. Our vegan and cruelty-free face self tanner lets you build your tan one layer at a time to get your ideal level of bronze without any dyes or harsh fragrance. ✨ Choose the right formula for you by your skin tone's natural darkness. Are you very fair? Choose our Fair to Medium formula. More caramel tones? Try our Medium to Dark formula. Note: If you're an avid BBE user, our original Face Self Tanner is now considered the Light-Medium!

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Perfect For. . .




Great for all! (Sensitive skin, babe? Yup, it’s good for even you.)


Subtle coconut scent with a smooth, creamy texture. Lighter weight formula than our body natural self tanner.


Use enough face self tanner to cover your entire face and neck (+ don't forget your hairline).


Self Tanner lasts 4 - 6 days for most people, so 1 time a week is usually just right. It’s buildable, so repeat sooner for a darker tan.


You’ll see results from your self tan within six to eight hours.


2 - 3 months is usually the replenishment rhythm most beach babes prefer.

What's Inside

Select an ingredient to see where it’s from, why we picked it, and other products with similar ingredients.

Aloe Vera (Aloe Barbadensis)

Located:North Africa + Southern Europe
Benefits:Brimming with antioxidants Vitamins A and C, and enzymes, Aloe Vera fights inflammation and soothes irritated and dry skin skin. Aloe also helps combat acne and eczema.

Shea Butter (Butyrospermum Parkii)

Benefits:Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combatting inflammation.

Cranberries (Vaccinium Macrocarpon)

Located:North America
Benefits:Rich in vitamins A and C essential for collagen production, cranberries also fight signs of aging by keeping skin hydrated and fighting off wrinkle-causing free radicals.

Japenese Green Tea (Camellia Oleifera)

Benefits:Japanese Green Tea does wonders for sensitive skin! Pumped with antioxidants, Green Tea contains six different types of catechins (a fancy science term for a molecular super-hero that combats aging, cancer, and cell death). It’s your skin’s BFF for reducing redness, irritation, and premature aging.

Witch Hazel Extract (Hamamelis Virginiana)

Located:North America
Benefits:Relieves Inflammation and skin irritation, fights acne, shrinks pores, helps remove excess oil, wards off infections and protects against skin damage. Witch Hazel leaves skin feeling light and refreshed. ALSO IN Facial Toner with Rose Water Natural Face Self Tanner

No streaks! No smell! I love how it sinks right into my skin. I’ve finally found a self tanner that is safe and works!

How to use

  • STEP 1:

    Ready to tan? Start by exfoliating your face. Use a facial scrub or cleansing brush to gently get rid of dead skin cells (try our facial scrub for a great, natural exfoliator). This will help make sure your facial tan lasts as long as possible.

  • STEP 2:

    When you’re ready, apply a thin layer of natural face self tanner evenly over your face and all the way up into your hairline. Don’t forget your neck and blend behind your ears and all the way down to your chest. If you have very blonde hair, it is a good idea to put a moisturizer into your hairline. For application, we recommend using our self tanning application kit or a makeup brush for easier application and to avoid your hands getting product on them. Always wash your hands immediately after tanning. Your skin should reach your desired color within six hours.

  • STEP 3:

    Moisturize and hydrate your skin morning and night. This will help your tan last longer. Your tan lasts as long as your skin cells, so when they turn over (exfoliate) the tan will start to fade. We find that reapplying natural face self tanner every 3-5 days is best for maintaining color, but do what works best for you. Enjoy!


How to Recycle Your Self Tanner Tube

Recycling #4 Plastics – LDPE (Low-Density Polyethylene)

Great news! While this form of plastic wasn’t always accepted by recycling centers, most do accept it now. Learn how to recycle your Self Tanner packaging here.

Our Face Self Tanner is Different!

  • Organic & Natural Ingredients 
  • Non-Streaking Formula 
  • Won’t turn you orange
  • Buildable Golden Tan, Smells Great

How to Recycle Your Self Tanner Tube

Recycling #4 Plastics – LDPE (Low-Density Polyethylene)

Great news! While this form of plastic wasn’t always accepted by recycling centers, most do accept it now. Learn how to recycle your Self Tanner packaging here.

Our Face Self Tanner is Different!

  • Organic & Natural Ingredients 
  • Non-Streaking Formula 
  • Won’t turn you orange
  • Buildable Golden Tan, Smells Great

What Customers Are Saying

Frequently Asked Questions

While it is not certified organic, our natural self tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any harmful additives.

The active ingredient in our face self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. It’s 100% natural and non-GMO. It’s backed up by a carefully selected combination of supporting ingredients, including organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn’t love some extra antioxidants in their self tanner?).

Our face self tanner is formulated for specially for the needs of the face and is non-comedogenic, has a slightly lower amount of DHA, and doesn't contain coconut oil. For skin prone to breakouts, coconut oil can be too heavy, hence our removing it from our face self tanner formula. The face forumla also tends to feel a bit lighter than the body tanner. If you have sensitive or acne-prone skin, we highly recommend trying the face self tanner for your face.

We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 3-5 days. Since your face's skin tends to cycle at a faster rate than the rest of your body, be prepared to reapply to your face before needing to reapply to your body.

Any self tanner will leave streaks if it’s not used correctly, but with good technique, our face self tanner is primed to give you an even glow. If you really want great results, our spa-quality self tanner applicator mitts are your best bet.

You can absolutely try! It won’t hurt :) Our face self tanner is formulated for the face as its non-comedogenic, has a slightly lower DHA, and no coconut oil. But you can use it on your body if you’d prefer :)

Our face self tanner can provide great color, but it won’t protect you from the sun as it does not contain SPF ingredients. Make sure to keep up with your sunscreen routine no matter how often you use our tanner.

Absolutely. Self tanning is a much safer alternative to spending time in the sun or in tanning beds. Exposure to UVA and UVB radiation can cause premature aging, including age spots, fine lines, wrinkles, freckles, and more. With enough time it can leave your skin looking tough and leathery. And don’t even get us started on the cancer risk… No way around it – self tanning with a natural tanner is the best way to go.

Our face self tanner uses all-natural ingredients that are gentle on sensitive skin. However, with any new product, it’s always a good idea to do a patch test before using it on larger areas. Take a look through our self tanner reviews to find out how other customers with sensitive skin reacted – the response has been overwhelmingly positive.

As often as needed! Keep an eye on your tan, and when it starts to fade go ahead and reapply. Most customers find that their tan lasts about 3-5 days before fading, but if you notice a difference sooner, there’s no reason not to reapply.

Nope. This baby won't stain clothing, towels, or pillowcases since it has no dyes of any kind. However, if you want to wash it off, feel free to! Just make sure you've let it sit on your face for at least 15 minutes.

What's NOT inside

We'll never put these bad dudes in any of our products.

Real reviews by real people

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