HIT THE POOL
AS SEEN ON
The Today Show
The love is real
Why people are loving beauty by earth

“I LOVE this self tanner! By far THE best! I have used a few, I was on a search for a natural looking self tanner, no orange!”
- Jenny S.

“I've been using this facial oil daily for the past month or so. I love how it smells and feels and leaves a beautiful glow!"
- Emily M.

“I have found this to be the best aluminum free deodorant and I have been searching for YEARS!"
- Constance H.
Shop Us At
Obsessively Natural Beauty
We believe that what you do matters: matters for your body, your health, your family, community, and world. That’s why, when it comes to beauty, we’re obsessively natural.
Join the Essentials Club
THE Best Beauty Box Out THere
“The essentials I need, exactly when I need them, at a price that feels like stealing."
- Pick the products you want
- Swap products anytime
- Save BIG $$
- Same price, any products
- Free shipping
- Modify, skip, or cancel anytime
Find Your Skin’s Perfect Fit
Your skin is personal. Your skincare should be too.
Take the quiz to discover your custom skincare routine.
So many rewards
Join the Boss Beauties Elite
As a boss beauties elite member, you’ll get closer to earning exclusive rewards every time you shop.
Keeping Our Word
Our Promise to you
Plant-Based Ingredients. No Harmful Toxins or Chemicals. Never Tested On Animals. Affordable Prices. Environmentally Sustainable. All Formulations Made in the USA. Plastic Neutral.
Always made without these toxins: Sulfates · Parabens · Phthalates · Synthetic Dyes/Fragrences · Triclosan · Petroleum · Gluten
Get 15% Off
Sign up for exclusive deals, sneak peeks,
& info and get 15% off your next purchase.