100,000 CONFIDANT TANS

Stretch mark vanisher & confidence bff

Discover a tanner that enhances, not hides, the real you. Safe, natural, and made for the confident woman.

Gives a beautiful, healthy tan

Perfect for all skin types

Skin-nourishing ingredients like Shea Butter, Aloe, & Coconut Oil

100% chance friends and family will compliment your glow!

Free US shipping & returns

Gift with 2nd & 5th Delivery

60-day money-back guarantee

WHAT'S THE HYPE ABOUT

*Self Tanner pictured smells even better than it appears

Flawless tan, Stretch marks where?

Flawless tan, Stretch marks where?

You're in Control

Pick what you want. Forget what you don't.

Save Serious Dough

Save up to 30% OFF when you build your own box

risk free

Money-back guarantee for 60 days

3 Steps to Glowing✨

1

STEP 1: EXFOLIATE

Use a loofah, exfoliating pad, or a body scrub to gently get rid of dead skin cells.

2

STEP 2: Apply

When you’re ready, apply a thin layer of self tanner evenly over your legs, arms, torso, and face (avoid your eyes).

3

STEP 3: Maintain

Your skin should reach your desired color within 6 hours. If it doesn’t, reapply the following day.

THE CONSENSUS? OBSESSED

  • Best Tanning Facial Mist

    I am so glad I found this on Amazon! I have used it in the past and loved it! I can just mist my face every few days and I can keep a healthy glow all year long. Highly recommend...

    - Hannah |

    Verified Buyer

  • 1st self tanner trial run

    Love this product!! Very clean, leaves a great tan, no dyes that are unhealthy for skin, doesn’t get on my sheets.first time trying a self tanner, loved it & sticking with it. A little goes a long way. I exfoliated, put on lotion let air dry then used the self tanner, def recommend that as well. Doesn’t take long.

    - Jessica M. |

    Verified Buyer

  • Finally a self-tanner with good ingredients!

    Also love how bronzed and tanner my face looked after using this. I purchased the medium to dark and it’s perfect. I have fair to medium skin tone.

    - Lori |

    Verified Buyer

  • The only tanner I'll use

    It took me forever to find a self tanner that I trust enough to put all over my body. I love this one. It doesn't make you orange and you'll get a nice sun kissed look from it. It's easy to apply as well. My skin is very sensitive, but this tanner has not affected my skin at all. Love it!

    - Alyssa N. |

    Verified Buyer

  • Such a great face tanner!

    These tanning drops are my favorite I have used. They are easy to apply, they smell very good, and they give a good, natural tan look! You have to use more drops for a tan to show up than most other self-tanners, but I love the color it gives. It takes a little while to develop, so I like using it at night and wake up with a tan face. Worth the money for sure!

    - Jenny S. |

    Verified Buyer

  • Great product!

    Great product and easy to use! I was diagnosed with fiddle Legos several years ago, and I use this product to even out my skin. It looks great and natural.

    - Hannah L. |

    Verified Buyer

  • BEST TANNING FACIAL MIST

    I am so glad I found this on Amazon! I have used it in the past and loved it! I can just mist my face every few days and I can keep a healthy glow all year long. Highly recommend...

    - Hannah |

    Verified Buyer

  • 1ST SELF TANNER TRIAL RUN

    Love this product!! Very clean, leaves a great tan, no dyes that are unhealthy for skin, doesn’t get on my sheets.first time trying a self tanner, loved it & sticking with it. A little goes a long way. I exfoliated, put on lotion let air dry then used the self tanner, def recommend that as well. Doesn’t take long.

    - Jessica M. |

    Verified Buyer

  • FINALLY A SELF-TANNER WITH GOOD INGREDIENTS!

    Also love how bronzed and tanner my face looked after using this. I purchased the medium to dark and it’s perfect. I have fair to medium skin tone.

    - Lori |

    Verified Buyer

  • THE ONLY TANNER I'LL USE

    It took me forever to find a self tanner that I trust enough to put all over my body. I love this one. It doesn't make you orange and you'll get a nice sun kissed look from it. It's easy to apply as well. My skin is very sensitive, but this tanner has not affected my skin at all. Love it!

    - Alyssa N. |

    Verified Buyer

  • SUCH A GREAT FACE TANNER!

    These tanning drops are my favorite I have used. They are easy to apply, they smell very good, and they give a good, natural tan look! You have to use more drops for a tan to show up than most other self-tanners, but I love the color it gives. It takes a little while to develop, so I like using it at night and wake up with a tan face. Worth the money for sure!

    - Sarah S. |

    Verified Buyer

  • GREAT PRODUCT!

    Great product and easy to use! I was diagnosed with fiddle Legos several years ago, and I use this product to even out my skin. It looks great and natural.

    - Hannah L. |

    Verified Buyer

100% Happiness Guarantee

We're so sure you're going to love your order that we offer a 60-day, money-back guarantee. That means you can return it for free and get a full refund if you want to. But don't worry... that basically never happens.

Questions? We've got your answers right here...

The Difference is Legit

BEAUTY BY EARTH

THEM

Only best natural ingredients

Contains fillers & synthetic chemicals

No fragrances or dyes

Synthetic fragrances and dyes

Certified  Cruelty-Free

Products tested on animals.

Full-Size Products

Sample-size products

Same price no matter which products you choose

Price fluctuates based on your choices

You pick your products

No choice in what you get

60-Day Happiness Guarantee or Money Back

No refunds or returns

Free Shipping

Pay for shipping

Alyssa N.

Verified Buyer

I'm obsessed with . . .

Self Tanner Body Lotion

Super easy application for a quick tan

This is a great tan lotion and very easy to apply compared to other brands - no lotion glove needed! You can put it on and be out the door ten minutes later and you'll see color by the next day, if not sooner.

Chris

Verified Buyer

I'm obsessed with . . .

Self Tanner Body Lotion

Best Non Toxic Tanner!

I love this product! I previously used a few other brands of at-home tanning products but I hated the overpowering smells, stickiness, and the way the color would transfer. I also started getting concerned about the ingredients and after some research knew I had to switch! My research led to Beauty by Earth and I'm so happy I found their products! The lotion soaks in nicely so you don't have to deal with that awful sticky/tacky feeling and although not having a guide color can be an adjustment at first you figure it out in no time. Now it's easy to maintain a natural-looking (NOT orange!) glow at home without having to worry about toxic ingredients, staining things, or getting headaches and allergies from the fragrance like I used to. Thank you Beauty by Earth!

Destiny L.

Verified Buyer

I'm obsessed with . . .

Self Tanner Drops

It works!

I followed the instructions and other reviews by putting a few drops in moisturizer and it actually tans. There weren't any streaks, it was a nice even tan (not orange) color.My only concern was when I stopped applying the drops, the tan very awkwardly started to wear off as you can see in the pic. I tried scrubbing it off unsuccessfully and I did look a but strange for a couple days. Any advice on what to do once tan is wearing off would be great!

Beverly

Verified Buyer

I'm obsessed with . . .

Self Tanner Face Serum

Bottle lasts a long time!

I love this stuff. One bottle lasted me over a year and I use it every couple days. It says to apply it every two days, because self tan fades faster on the face than on the body. It does have a strong scent, but it’s not as bad as a lot of self tan products out there and fades fairly quickly. The color is subtle but builds if you apply it more often. I’m fair skinned and this makes me more of a medium tone. I apply it down my neck as well. I use the fair to medium. I think it is worth the money since it lasts so long.

Sarah S.

Verified Buyer

I'm obsessed with . . .

Self Tanning Water Bronzing Face Mist

GREAT SWAP FROM OTHER SPRAYS

I used either cvs or neutrogena level 3 deep spray for my face for years. I am changing all of my products to a healthier version to avoid all of the toxins and chemicals from all the beauty products ive used for years. This spray sprays nice and even. It is not such a strong wet spray like the others. The smell is fine, at the end of the day it is self-tanner. Gives you a nice golden tint to the face. I highly recommend it.

Tera S.

Verified Buyer

I'm obsessed with . . .

Face Self Tanner

Best self tanner I have ever found!

Love love love this product. I am Irish and somewhat fair but not a red head so I use the medium tone not the light. I use one swipe and have a bit of color and two swipes of this lotion and I am tanned. :) Watch the video on how to use with moisturizer on your ankles and elbows so none of that streaking or too much color pile up. Great product! Leave on until dry maybe 15-20 minutes then dress and go or hop into bed. So easy and it lasts for days. Maybe once a week I use a light application again and my color stays good until next week. I highly recommend.

Neha D.

Verified Buyer

I'm obsessed with . . .

Self Tanner Body Spray

Natural color!

I normally do not buy tanning products that have to be sprayed on but given the positive reviews I figured I would give this a try. First, I really like how easy this spray is easy to use. The spray sprays out evenly and the amount is enough. The smell is also pleasing which I know tends to be a huge thing for some. The scent is citrus and is light enough. I recommend you spray the product on your mitt then apply it to your body. The color is very nice and natural which is so unlike other products. Not orange at all! A nice brown! The color develops in hours. I reapplied weekly. Definitely recommend buying.

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